Coin

Toy manufacturer LEGO Group has reportedly removed a "LEGO Coin" token scam that briefly appeared on its homepage after being hacked on Oct. 5, reports state.
X user and LEGO enthusiast “ZTBricks” was among the first to <a data-ct-non-breakable="null" href="https://x.com/ztbricks/status/1842377730618241187" rel="noopener noreferrer nofollow" target="null" text="null" title="null">spot</a> the scam, which promised “secret rewards” to those who bought LEGO Coin, several screenshots on X show:
<blockquote>
 "Our new LEGO Coin is officially out! Buy the LEGO Coin today and unlock secret rewards!"
</blockquote>
Those who clicked the “Buy Now” button beneath the message were reportedly taken to the phishing site.
LEGO hasn’t publicly commented on the incident — however, the LEGO Coin message and the “Buy Now” link no longer exist on its homepage. 
<figure><img alt="LEGO removes crypto scam from homepage after being hacked: Report" src="https://s3.cointelegraph.com/uploads/2024-10/01925fae-d787-7c25-bfff-814175bf67df" title="">
 <figcaption style="text-align: center;">
 Fake promotion of the “LEGO Coin” token before it was taken down. Source: <a data-ct-non-breakable="null" href="https://x.com/tormentalous/status/1842382176572317880" rel="noopener noreferrer nofollow" target="null" text="null" title="https://x.com/tormentalous/status/1842382176572317880">The Brick Fan</a>
 </figcaption>
</figure>
LEGO reportedly <a data-ct-non-breakable="null" href="https://www.engadget.com/cybersecurity/legos-website-was-hacked-to-promote-a-crypto-scam-140045757.html" rel="noopener noreferrer nofollow" target="null" text="null" title="null">told</a> consumer tech product platform Engadget that the cryptocurrency scam only “briefly” appeared on its homepage and that no user accounts were compromised:
<blockquote>
 “The issue has been resolved. No user accounts have been compromised, and customers can continue shopping as usual.”
</blockquote>
“The cause has been identified and we are implementing measures to prevent this from happening again."
LEGO COIN first appeared on LEGO’s homepage at 1:00am UTC on Oct. 5 and was removed approximately 75 minutes later, <a data-ct-non-breakable="null" href="https://www.reddit.com/r/lego/comments/1fwfp1z/legocom_hacked_by_crypto_scammers/?rdt=53595#lightbox" rel="noopener noreferrer nofollow" target="null" text="null" title="null">according</a> to “mescad,” a moderator of the “lego” subreddit.
The incident occurred at 3am in Billund, Denmark, where LEGO’s main office is based. 
<figure><img alt="LEGO removes crypto scam from homepage after being hacked: Report" src="https://s3.cointelegraph.com/uploads/2024-10/01925fae-3ce5-78bd-978d-dcc9d5339a0f" title="">
 <figcaption style="text-align: center;">
 Source: <a data-ct-non-breakable="null" href="https://x.com/ztbricks/status/1842377730618241187" rel="noopener noreferrer nofollow" target="null" text="null" title="https://x.com/ztbricks/status/1842377730618241187">ZTBricks</a>
 </figcaption>
</figure>
Cointelegraph reached out to LEGO but didn’t receive an immediate response.
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/vietnamese-police-bust-crypto-scam-ring-offshore-ties" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Vietnam police bust crypto scam ring linked to offshore actors</a>
In March 2021, the toy manufacturer’s X account hinted it may have been moving into the <a data-ct-non-breakable="null" href="https://cointelegraph.com/learn/what-are-nfts-and-why-are-they-revolutionizing-the-art-world" rel="noopener noreferrer nofollow" target="null" text="null" title="null">nonfungible token</a> space when it hashtagged “#NFT” in a 14-second clip of a <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/could-lego-be-hopping-on-the-nft-train" rel="noopener noreferrer nofollow" target="null" text="null" title="null">3D LEGO brick</a> rotating in space. However, the post was removed soon after.
LEGO Group’s holding company KIRKBI did, however, <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/fortnite-creators-epic-games-raise-2b-from-sony-and-lego-to-fund-metaverse-plans" rel="noopener noreferrer nofollow" target="null" text="null" title="null">invest $1 billion</a> in video game publisher Epic Games to accelerate its <a data-ct-non-breakable="null" href="https://cointelegraph.com/learn/metaverse-for-beginners" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Metaverse plans</a> in April 2022.
Cryptocurrency scamers <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/crypto-phishing-attacks-q3-2024" rel="noopener noreferrer nofollow" target="null" text="null" title="https://cointelegraph.com/news/crypto-phishing-attacks-q3-2024">stole $127 million</a> from victims in Q3 2024, including $46 million in September, blockchain security firm Scam Sniffer reported.&nbsp;
Magazine: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/crypto-scam-investigator-south-korea-us-nk-hackers-asia-express/" rel="noopener noreferrer nofollow" target="null" text="null" title="null">Suspicious arrest of crypto scam reporter, Japan’s pro-crypto PM: Asia Express</a>

LEGO removes crypto scam from homepage after being hacked: Report

Cointelegraph

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