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Luxury car manufacturer Automobili Lamborghini has announced a Web3 platform called “Fast ForWorld,” which will allow its cars to be used in blockchain games.&nbsp;
On Oct. 2, the car manufacturer announced a collaboration with Web3 gaming company Animoca Brands. In the announcement, Animoca described the project as Lamborghini’s “first interoperable blockchain-based implementation” of its iconic vehicles in gaming.
The two companies will create a digital collectible platform called Fast ForWorld. The platform will work with Motorverse, an Animoca Brands subsidiary that runs a digital vehicle ecosystem.&nbsp;
<h2 id="digital-lambos-for-web3-gamers">Digital Lambos for Web3 gamers</h2>
The announcement said gamers can buy, sell and drive Lamborghini cars in a range of Motorverse games. These include Torque Drift 2, REVV Racing, the Motorverse Hub and Fast ForWorld’s proprietary experience.&nbsp;
Animoca Brands also highlighted that Fast ForWorld’s first version will go live on Nov. 7. The platform will release a 3D wallet that allows users to store items and a way to interact and play with their digital cars.&nbsp;
<figure>
 <img alt="Lamborghini brings cars to Web3 games with Animoca, Motorverse partnership" name="" src="https://s3.cointelegraph.com/uploads/2024-10/01924d4d-8b2b-7971-9a1e-0bd25cdc8116">
 <figcaption style="text-align: center;">
 A digital Lambo teased on the Fast ForWorld website. Source: Fast ForWorld
 </figcaption>
</figure>
Lamborghini first <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/lamborghini-animoca-brands-web3-engagement" rel="" target="_self" text="null" title="https://cointelegraph.com/news/lamborghini-animoca-brands-web3-engagement">announced its partnership</a> with Animoca Brands on Aug. 8 as an exploration of new Web3-based brand engagement initiatives. The partnership aims to deliver unique Web3 digital experiences to the car manufacturer’s fans and customers.&nbsp;
Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/ben-armstrong-bitboy-arrested-livestream-over-lamborghini-carlos-diaz" rel="" target="_self" text="null" title="https://cointelegraph.com/news/ben-armstrong-bitboy-arrested-livestream-over-lamborghini-carlos-diaz">Ben ‘BitBoy’ Armstrong arrested on livestream over Lambo dispute</a>
Yat Siu, co-founder and executive chairman of Animoca Brands, told Cointelegraph that Lamborghini is one of the first brands to embrace the interoperability standards of Motorverse. Siu said:&nbsp;
<blockquote>
 “This partnership allows us to create a truly interconnected Web3 gaming experience for motorsports fans and gamers alike. Lamborghini collectibles will be easily accessible and playable across various virtual environments, including two of our own motorsports games.”
</blockquote>
The executive added that the partnership will serve as a blueprint for interoperable digital vehicles and set a digital engagement standard.
The partnership comes as Web3 games continue to attract millions of users. On July 30, the Telegram clicker game Hamster Kombat announced that it had already <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/hamster-kombat-300-million-users-largest-crypto-airdrop" rel="" target="_self" text="null" title="https://cointelegraph.com/news/hamster-kombat-300-million-users-largest-crypto-airdrop">onboarded more than 300 million</a> users. Meanwhile, another Telegram clicker game, Catizen said it <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/telegram-clicker-game-catizen-reaches-800-k-paying-users-first-6-months" rel="" target="_self" text="null" title="https://cointelegraph.com/news/telegram-clicker-game-catizen-reaches-800-k-paying-users-first-6-months">reached 800,000 paying users</a> in its first six months.&nbsp;
<h2 id="puma-jumps-into-web3-gaming">Puma jumps into Web3 gaming</h2>
As gaming continues to attract millions of users, brands are also capitalizing on the success of Web3 gaming. Apart from Lamborghini, shoe retailer Puma recently <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/puma-unkjd-partnership-web3-gaming" rel="" target="_self" text="null" title="https://cointelegraph.com/news/puma-unkjd-partnership-web3-gaming">partnered with the Web3 soccer game</a> UNKJD.&nbsp;
The partnership will integrate Puma’s brand into in-game content, including the creation of Puma-based characters with new skins and skills.&nbsp;
Magazine: <a data-ct-non-breakable="null" href="https://cointelegraph.com/magazine/torque-drift-2-devs-quit-sec-game-nfts-securities-metafighter-web3-gamer/" rel="" target="_self" text="null" title="https://cointelegraph.com/magazine/torque-drift-2-devs-quit-sec-game-nfts-securities-metafighter-web3-gamer/">Web3 Gamer: Devs quit after Torque Drift 2 added crypto, big problem with MetaFighter</a>

Lamborghini brings cars to Web3 games with Animoca, Motorverse partnership

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