Franklin

DeFi

Portal

Atlas

BlackRock

Dubai, UAE, September 18th, 2024, Chainwire 
<h3 id="strong-tl-dr-strong">TL;DR</h3>
<ul>
 <li>Zoth Atlas is bridging the gap between TradFi and DeFi by providing institutional-grade RWA products accessible to retail investors in a permissionless, borderless manner.</li>
 <li>The platform is transforming into a one-of-a-kind multichain portal, granting unrestricted access to the world of RWAs with the introduction of ZeUSD.</li>
 <li>It aims to tap into a potential $120 trillion market opportunity in premium, top-rated financial products like the U.S. Treasuries and Corporate Bonds.</li>
 <li>Zoth’s mission is to broaden access to DeFi by offering regulated, high-quality RWAs and empowering users to explore on-chain opportunities</li>
</ul>
Decentralized Finance (DeFi) has long sought to revolutionize the financial system at its core. However, the gap between traditional finance (TradFi) and decentralized finance remains significant to overlook. While the integration of Real-World Assets (RWAs) into DeFi has demonstrated considerable potential, with major institutions such as BlackRock and Franklin Templeton entering the space and driving substantial trading volumes —the true potential of RWAs remains untapped.
One of the key challenges in realizing this potential is bridging the gap between institutional-grade RWAs, such as U.S. Treasuries or Corporate Bonds, and everyday investors. This challenge is primarily driven by limited retail access. Retail investors, who collectively represent a vast source of capital, hold the power to significantly boost liquidity, promote decentralization, and accelerate the development of more intuitive and accessible platforms.
To fully tap into the potential $120 trillion RWA opportunity, it is essential to break through the barriers created by outdated financial infrastructures and systems originally designed for restricted, gated access. This shift requires embracing a new financial paradigm that is cross-chain, composable and enables a permissionless gateway to RWAs within the DeFi ecosystem.
Presenting Atlas - A portal built from the ground up to scale the RWA market segment by making top-tier, institutional-grade products available to retail users in a permissionless and borderless manner across the globe.
As the launch of $ZOTH draws near, here’s a preview of the journey that lies ahead for the Zoth community.
“It’s time to redefine what’s possible with the future of RWAs on-chain - Team Zoth.”
<h3 id="strong-zoth-atlas-a-portal-for-composable-omni-chain-and-sustainable-rwas-strong">Zoth Atlas: A Portal for Composable, Omni-chain and Sustainable RWAs</h3>
Zoth Atlas has reached a significant milestone as it prepares to enter the permissionless era of RWAs. Starting September 17th, 2024, Atlas took an innovative leap, transforming into a multichain portal designed to provide DeFi users with unparalleled access to fixed-income RWAs.
Atlas originally launched in <a href="https://medium.com/@zoth.io/zoth-atlas-incentivized-testnet-your-portal-to-onchain-rwas-bc27a6092971" rel="noopener noreferrer nofollow" target="_blank">April</a> as an educational platform, aimed at introducing DeFi degens to the vast, untapped potential of sustainable RWAs. During this phase, Atlas has gained significant interest from the community, fueled by key ecosystem partnerships, and onboarding over 1 million wallets.
<h3 id="strong-the-next-chapter-for-zoth-atlas-strong">The Next Chapter for Zoth Atlas</h3>
Zoth Atlas is evolving into a more comprehensive platform, offering broader access to innovative opportunities for retail users with the introduction of ZeUSD. This transition marks a shift from a purely educational resource to a permissionless portal, providing seamless access to composable, multichain RWAs. By breaking down barriers, Atlas is opening up a world of sustainable finance for all.
<h3 id="strong-introducing-zeusd-strong">Introducing ZeUSD</h3>
At the heart of this transformation is ZeUSD, a next-generation stable token fully backed by <a href="https://medium.com/@zoth.io/introducing-zoth-tokenized-liquid-notes-ztln-your-gateway-to-secure-onchain-yields-8a9e29692d0b" rel="noopener noreferrer nofollow" target="_blank">ZTLN</a>, with its reserve anchored by high quality RWAs issued on ZothFI. ZeUSD stands at the crossroads of TradFi and DeFi, built on a foundation of highly liquid, secure assets like the U.S. Treasuries and top-rated bonds.
ZeUSD will serve as a gateway to permissionless access across DeFi ecosystems, as it aims to bridge traditional finance with the decentralized world, unlocking liquidity across decentralized exchanges (DEXs), centralized exchanges (CEX), liquidity pools, and beyond.&nbsp;
As ZeUSD enters the DeFi space, it marks the beginning of a new era for RWAs — one where stability, accessibility, and multichain connectivity converge to redefine the financial landscape.
<h3 id="strong-the-road-ahead-for-zothians-strong">The Road Ahead for Zothians</h3>
At Zoth, community has always been at the heart of everything they do. As the platform scales, Zoth is committed to ensuring that those who have supported them from the start are recognized and rewarded. Early adopters of Atlas will have the opportunity to earn rewards through a 1.5X multiplier, with the potential for growth by the end of the campaign. Additionally, every ZeUSD purchase or swap will earn magnets, symbolizing active participation and growth within the Zoth ecosystem.
Zoth emphasizes a community-first approach, where every contribution whether through on-chain transactions, referrals, or social media engagement, helps shape the future of the platform. This ensures that every member, whether new or long-standing, has the opportunity to grow and thrive as Zoth builds a more inclusive and accessible financial ecosystem.
<h3 id="strong-looking-ahead-the-future-of-rwas-strong">Looking Ahead: The Future of RWAs</h3>
As Atlas prepares to launch on some of the most anticipated chains, the team is laying the foundation for new partnerships, deeper collaborations, and meaningful product integrations. The potential of permissionless RWAs is only starting to unfold, and the road ahead promises exciting opportunities for those interested&nbsp;in exploring it. However, this journey is not one Zoth is taking alone - the community has been, and will continue to be the driving force behind this transformation.
With the support of the community, Zoth's vision of bridging the gap between Traditional Finance and Onchain Finance is becoming a reality, and the path forward is clear: upward and onward.
About Zoth
Zoth is a retail-focused RWA ecosystem that brings high-quality, permissioned RWAs and an on-chain, permissionless stablecoin backed by RWAs to a broader audience.
Users can learn more about Zoth by visiting:
<a href="https://zoth.io/" rel="noopener noreferrer nofollow" target="_blank">Website</a> I <a href="https://app.zoth.io/" rel="noopener noreferrer nofollow" target="_blank">Zoth-Fi</a> I <a href="https://atlas.zoth.io" rel="noopener noreferrer nofollow" target="_blank">Atlas</a> I <a href="https://twitter.com/zothdotio" rel="noopener noreferrer nofollow" target="_blank">Twitter</a> I <a href="https://discord.com/invite/xBZhGn4AH8" rel="noopener noreferrer nofollow" target="_blank">Discord</a> I <a href="https://telegram.me/zothio" rel="noopener noreferrer nofollow" target="_blank">Telegram</a> I <a href="https://www.linkedin.com/company/zoth-io/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> 
<h5>Contact</h5>Pritam Dutta pritam.dutta@zoth.io 
Disclaimer. This is a paid press release. CoinMarketCap does not recommend that any cryptocurrency (bitcoin, ethereum, custom asset) should be bought, sold or held. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.

Zoth Atlas Introduces ZeUSD: The Gateway to Permissionless Fixed-Income RWAs (18 Sep)

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