The Roblox Corporation recently announced a slew of updates to its gaming and development platform. Chief among the impending changes is a new policy allowing developers to sell paid games on the platform in exchange for fiat money, expanding Roblox’s policy on only charging users in its “Robux” digital currency.
Roblox also announced a partnership with Shopify to allow players to purchase physical merchandise from digital experiences. These changes are being implemented to expand the Roblox community and attract more developers, <a data-ct-non-breakable="null" href="https://corp.roblox.com/newsroom/2024/09/rdc-2024-robloxs-next-frontier" rel="null" target="null" text="null" title="null">according</a> to the company’s founder and CEO, David Baszucki.
The announcements were made during the company’s annual developer’s conference in San Jose, California.&nbsp;
According to a post on the Roblox website, the company plans to allow developers to price paid experiences in fiat currency on desktop in 2024 and later adopt the program for other platforms.
<h2 id="revenue-shares">Revenue Shares</h2>
With the new program, developers will also be eligible to earn a higher revenue share. The developer’s cut will depend on a tiered scheme based on pricing. For example, experiences costing $9.99, $29.99 and $49.99 would receive “50%, 60%, and 70% revenue share, respectively,” wrote Baszucki.
The Shopify integration will happen sometime “early next year,” with plans to expand later, according to the blog:
<blockquote>
 “We plan to integrate with various e-commerce platforms, and are excited to announce our first partnership with Shopify. This means that creators who sell physical goods with Shopify will be able to sell those same products in a Roblox experience. We’ll pilot this solution later this year with a handful of creators, brands, and e-commerce partners.”
</blockquote>
Roblox stocks boomed in the COVID-19 era as children, the platform’s primary demographic, increasingly used it for social gaming. However, in the years since, it has <a data-ct-non-breakable="null" href="https://www.bing.com/entitydetails?q=roblox+stock&amp;wt=FinanceGenericL3TabModule&amp;ocid=ansMSNMoney11&amp;qid=bwve27&amp;t=Stock.bwve27.RBLX.r6dwor&amp;src=b_secdans&amp;id=bwve27&amp;chart=quote&amp;timeFrame=1D&amp;chartType=line" rel="null" target="null" text="null" title="null">dipped</a> by approximately 40%.
<figure>
 <img alt="Roblox will allow devs to skip Robux and charge players in fiat money" name="" src="https://s3.cointelegraph.com/uploads/2024-09/0191ce25-3748-7f28-bed0-b64515541886">
 <figcaption style="text-align: center;">
 Source: Microsoft
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</figure>
<h2 id="currency-diversity">Currency diversity</h2>
The move to diversify the platform’s economy toward fiat currency could serve as a flare to the gaming industry. For example, luminaries such as 2K and Electronic Arts — the owners of the NBA 2K basketball and Madden football gaming franchises — have largely utilized virtual currencies in a bid to maintain their centralized transactional ecosystems.&nbsp;
Roblox’s move toward a more traditional marketplace may signal consumer exhaustion from unnecessary currency conversions to transact in a closed ecosystem. A shift back to fiat currency could incentivize developers to create more paid experiences on the platform.
In the greater Web3 gaming community, blockchain integration has largely addressed this issue by giving consumers platform-agnostic access to most experiences.&nbsp;
 Related: <a data-ct-non-breakable="null" href="https://cointelegraph.com/news/atari-founder-partners-skale-labs-gasless-blockchain-gaming" rel="null" target="null" text="null" title="null">Atari founder’s new firm partners with Skale Labs for gasless blockchain gaming</a>

Roblox will allow devs to skip Robux and charge players in fiat money

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