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<p class="is-style-lead">The Aptos Foundation has announced a strategic partnership with Web3 streaming platform myco to accelerate mainstream adoption of Web3 entertainment.</p>
<p>Aptos (<a href="https://crypto.news/price/aptos/" rel="noopener noreferrer nofollow">APT</a>) is a layer-1 blockchain platform for smart contracts and offers a decentralized and highly scalable network.</p>
<p>The Aptos Foundation’s integration with myco, formerly Mcontent, will see the web3 streaming platform bring more than 13 million users and 3 million active monthly viewers onto <a href="https://crypto.news/tag/aptos/" rel="noopener noreferrer nofollow">Aptos</a>, the two platforms said in an <a href="https://x.com/Aptos/status/1826260591612485770" target="_blank" rel="noopener noreferrer nofollow">announcement</a>.</p>
<h2 class="wp-block-heading" id="myco-to-bring-web3-content-to-aptos">myco to bring Web3 content to Aptos</h2>
<p>Myco will leverage this partnership to bring its platform’s content, including documentaries, movies, and live sports, to Aptos L1. The platform will also integrate user-generated content, which is expected to go live on-chain by the end of the year.</p>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter">
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   <p lang="en" dir="ltr"><a href="https://twitter.com/myco_io?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">@myco_io</a> is proud to be announcing our ground breaking partnership with <a href="https://twitter.com/Aptos?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">@Aptos</a> <br><br>Since the inception of myco, we have been talking about streaming being the Trojan horse for web3 adoption. While many key industry stakeholders took a while to understand this, several <a href="https://twitter.com/hashtag/web3?src=hash&amp;ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">#web3</a>… <a href="https://t.co/jqXVEbUlTF" target="_blank" rel="noopener noreferrer nofollow">https://t.co/jqXVEbUlTF</a></p>— Umair myco (@umairmasoom) <a href="https://twitter.com/umairmasoom/status/1826263069661544688?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">August 21, 2024</a>
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  myco co-founder Umair Masoom Usmani via X
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<p>This latest partnership adds to recent developments around Aptos’s growing market presence, including the <a href="https://crypto.news/aptos-alibaba-cloud-to-promote-blockchain-programming-in-apac/" rel="noopener noreferrer nofollow">collaboration with Alibaba Cloud</a> to boost Japan’s Web3 ecosystem.</p>
<p>Earlier this year, Aptos <a href="https://crypto.news/aptos-launches-99-crypto-smartphone-dubbed-jambophone/" rel="noopener noreferrer nofollow">partnered with Jambo</a> to advance the digital economy and web3 adoption in emerging markets.</p>
<p>Read more: <a href="https://crypto.news/aptos-reveals-10m-ecosystem-growth-fund-with-support-from-okx-ventures/" rel="noopener noreferrer nofollow"> Aptos reveals $10m ecosystem growth fund with support from OKX Ventures </a></p>
<h2 class="wp-block-heading" id="web3-streaming-and-entertainment-market">Web3 streaming and entertainment market</h2>
<p>While the global streaming market continues to see a few traditional giants dominate, Web3 is taking shape with several projects across the industry.</p>
<p>There are blockchain-based content creation and streaming platforms leveraging decentralized infrastructure and crypto-based incentivization, among other Web3 features. Aptos’ and myco’s collaboration is part of the broader shift.</p>
<p>Some of the top projects in this market include <span style="margin: 0px; padding: 0px;">the decentralized video streaming platform Livepeer (<a href="https://crypto.news/price/livepeer/" target="_blank" rel="noopener noreferrer nofollow">LPT</a>), the Web3 music streaming site Audius (<a href="https://crypto.news/price/audius/" target="_blank" rel="noopener noreferrer nofollow">AUDIO</a>), and Theta Network (<a href="https://crypto.news/price/theta-network/" target="_blank" rel="noopener noreferrer nofollow">THETA</a>), the decentralized cloud for artificial intelligence, media,</span> and entertainment.</p>
<p>You might also like: <a href="https://crypto.news/chainlink-polygon-bullseye-deestreams-first-ever-web3-streaming-platform/" rel="noopener noreferrer nofollow"> Chainlink &amp; Polygon bullseye DeeStream’s first-ever web3 streaming platform </a></p>

Aptos partners with myco to take Web3 entertainment mainstream

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