2024

Generation

<p>A recent study conducted by Bitpanda and YouGov reveals a marked trend: European younger generations are massively embracing crypto, despite market volatility. This survey, conducted among more than 6,000 individuals in five countries, sheds light on a revolution in investment habits.</p>
<h2 id="h-switzerland-european-leader-in-crypto-adoption">Switzerland, European Leader in Crypto Adoption</h2>
<p>The Swiss Confederation stands out as the spearhead of <a href="https://www.cointribune.com/en/crypto-adoption-in-the-united-states-battle-of-figures-between-the-fed-and-coinbase/" target="_blank" rel="noopener noreferrer nofollow">crypto adoption</a> in Europe. With 23% of its population holding crypto assets, Switzerland surpasses traditional investments such as ETFs or gold.</p>
<div class="my-4">
 <div class="ads " data-page-type="" data-location="1">
 </div>
</div>
<p>This phenomenon is particularly pronounced among Millennials (28-43 years) and Generation Z (18-27 years), with 32% and 29% crypto investors respectively.</p>
<p>This trend is not limited to <a href="https://www.cointribune.com/en/swiss-university-offers-bitcoin-courses-for-professionals/" target="_blank" rel="noopener noreferrer nofollow">Switzerland</a>. In Austria, one-fifth of the population owns crypto, with a strong representation of those under 43. France follows closely, with 14% of its citizens having invested in digital assets, nearly a quarter of whom are Millennials and Generation Z.</p>
<div class="affiliate-button"><a class="affiliate-button__link" href="https://bitvavo.com/fr/affiliate/coinmedia?a=_cta" target="_blank" rel="noopener noreferrer nofollow">€20 bonus for registering on Bitvavo</a> <a class="affiliate-button__disclaimer" href="https://www.cointribune.com/en/sponsored-content/" target="_blank" rel="noopener noreferrer nofollow">This link uses an affiliate program.</a>
</div>
<h2 id="h-a-fervor-driven-by-various-motivations">A Fervor Driven by Various Motivations</h2>
<p>The attraction to crypto is not solely about the prospect of quick gains. While high return potential remains the primary motivation (24% of respondents), other factors are also at play. Independence from traditional financial institutions (22%) and the desire for anonymous transactions (21%) are significant drivers of this enthusiasm.</p>
<p>Eric Demuth, CEO of Bitpanda, <a href="https://cryptonews.com/news/crypto-adoption-soars-among-young-europeans-bitpanda-yougov.htm" target="_blank" rel="noopener noreferrer nofollow">highlights</a> a “<em>radical change in investment behavior</em>“. Younger generations are eagerly embracing these new asset classes, while their elders remain more cautious. This trend is confirmed by the influx of new users on the Bitpanda platform, which recorded 500,000 sign-ups in the second quarter of 2024 alone.</p>
<p>In short, this study demonstrates a genuine transformation of the European financial landscape. Far from being a mere fad, crypto establishes itself as an investment and financial emancipation tool for an entire generation. This phenomenon, rigorously measured by <a href="https://www.cointribune.com/avis-bitpanda-2024-tout-ce-que-vous-devez-savoir/" target="_blank" rel="noopener noreferrer nofollow">Bitpanda</a> and YouGov, suggests a lasting transformation of the European economy.</p>

The Adoption of Crypto is Exploding Among Young Europeans

Table of Contents

Cointribune EN

Other articles published on Aug 11, 2024

Parody Meme Coins in Focus: $ZYN, $TREMP, $BODEN, and $JEFF

Get Ready for the Best Meme Coin on Presale – Don’t Miss This Artyfact GameFi Project

MANTRA (OM) Price Revisited $1 Mark: Can Bulls Flip $1.20?

Tether vs Celsius: Is the $2.4 Billion Lawsuit Against them Justified?

Helium (HNT) Price On The Rise: Can It Achieve $10 This Month?

OKX's Venture Arm and Aptos Foundation Announce $10M Fund to Boost Aptos Ecosystem

Join our free newsletter for daily crypto updates!