2024

Rare

<p data-sourcepos="5:1-5:18">Cristiano Ronaldo, the Portuguese football star, has launched a new NFT collection in collaboration with Binance, the world’s leading cryptocurrency exchange.</p> 
<p data-sourcepos="5:1-5:18">The collection, titled “Forever Worldwide: The Road to Saudi Arabia,” features a series of NFTs that commemorate Ronaldo’s journey from his early days in Madeira to his current success with Al-Nassr FC in Saudi Arabia.</p> 
<h2 data-sourcepos="7:1-7:26" id="nft-design-and-utility">NFT Design and Utility</h2> 
<p data-sourcepos="9:1-9:132">The NFTs feature artwork created by local artists from each location Ronaldo has played in throughout his career, including Madeira, Lisbon, Manchester, Madrid, Turin, and Saudi Arabia.</p> 
<blockquote class="twitter-tweet"> 
 <p dir="ltr" lang="en">Introducing my newest NFT collection which launches today on <a href="https://twitter.com/hashtag/Binance?src=hash&amp;ref_src=twsrc%5Etfw" rel="nofollow noopener" target="_blank">#Binance</a>.</p> 
 <p>Forever Worldwide: The Road to Saudi Arabia celebrates my football journey, with artwork created by artists in Portugal, Manchester, Madrid, Turin and Saudi Arabia.<br> To find out more click here:… <a href="https://t.co/84hWreGj3e" rel="nofollow" target="_blank">pic.twitter.com/84hWreGj3e</a></p> 
 <p>— Cristiano Ronaldo (@Cristiano) <a href="https://twitter.com/Cristiano/status/1795727146259808704?ref_src=twsrc%5Etfw" rel="nofollow noopener" target="_blank">May 29, 2024</a></p>
</blockquote> 
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> 
<p data-sourcepos="9:1-9:132">These NFTs offer fans a chance to own unique digital keepsakes representing iconic moments in Ronaldo’s career. Additionally, certain NFT holders will have the opportunity to win exclusive experiences, with a tiered system of rewards depending on the rarity of the NFT.</p> 
<p data-sourcepos="9:1-9:132">This includes vintage jerseys, football tickets, signed posters, and even the chance to submit questions for Cristiano to answer in personalized videos.</p> 
<h2 data-sourcepos="11:1-11:22" id="collection-rollout">Collection Rollout</h2> 
<p data-sourcepos="13:1-13:177">The “Forever Worldwide” collection launched in two phases. The first drop on May 29th featured artwork representing Ronaldo’s early career and his time with Manchester United.</p> 
<p data-sourcepos="13:1-13:177">A second drop on June 6th included NFTs representing his time with Real Madrid, Juventus, and Al-Nassr FC.</p> 
<h2 data-sourcepos="15:1-15:31" id="super-rare-nfts-and-auction">Super Rare NFTs and Auction</h2> 
<p data-sourcepos="17:1-17:378">A separate auction for seven “super rare” NFTs commemorating Ronaldo’s career with the Portuguese national team is also planned for later in June.</p> 
<p data-sourcepos="17:1-17:378">These NFTs were designed by Portuguese street artist Mr. Dheo and reportedly come with the most exclusive reward: a trip to Riyadh to attend a match, followed by a personalized goal celebration moment on set with Ronaldo himself.</p> 
<h2 data-sourcepos="17:1-17:378" id="fan-engagement-and-community">Fan Engagement and Community</h2> 
<p data-sourcepos="21:1-21:441">Sarah Dale, Head of Brand Partnerships at Binance, highlighted Ronaldo’s personal involvement in the project, stating his desire to use NFTs to create a deeper connection with his fans.</p> 
<p data-sourcepos="21:1-21:441">She pointed to Ronaldo’s past collaborations where he actively participated in<a href="https://crypto.ro/en/news/cristiano-ronaldo-keeps-his-promise-to-nft-holders-with-exclusive-football-session/"> fan interactions and activations</a>. Dale expects similar engagement for the “Forever Worldwide” collection, suggesting fans can anticipate Ronaldo directly interacting with some lucky NFT holders.</p>

Cristiano Ronaldo to Launch New NFT Collection with Binance

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