South Korean convenience store chain Emart24 revealed a new partnership with local cryptocurrency exchange Bithumb to introduce a new Bitcoin “meal box” available for purchase in-store.&nbsp;
On May 9, Emart24 and Bithumb said there will be approximately 30,000 of the meal boxes, which will be available by the end of the month. Each box will sell at 5,900 Korean won ($4.30).
<a href="https://en.yna.co.kr/view/AEN20240509003300320" target="_blank" rel="noopener noreferrer nofollow">According</a> to reports from local media, a representative from Bithumb said that customers could receive 10,000 won worth of Bitcoin (<a href="https://cointelegraph.com/bitcoin-price" rel="noopener noreferrer nofollow">BTC</a>) if they download the exchange’s app and enter the number of the coupon found in each meal box.
Additionally, Bithumb is offering 20,000 won worth of Bitcoin for customers who create a Bitcoin account with the NH Nonghyup bank. The spokesperson said that customers who already have an account must connect it to Bithumb to receive the additional Bitcoin.
Bithumb is one of South Korea’s leading cryptocurrency exchanges. It is a member of the Digital Asset Exchange Association (DAXA), along with Upbit, Coinone, Korbit and Gopax.
It also announced plans to become the <a href="https://cointelegraph.com/news/bithumb-plans-first-exchange-korean-stock-market" rel="noopener noreferrer nofollow">first crypto exchange listed</a> on the South Korean stock market, though its <a href="https://cointelegraph.com/news/bithumb-annual-loss-delayed-ipo" rel="noopener noreferrer nofollow">plans for an initial public offering</a>&nbsp;have been delayed.
This Bitcoin meal box development follows continued hype over the cryptocurrency after the <a href="https://cointelegraph.com/news/bitcoin-mining-earnings-post-halving" rel="noopener noreferrer nofollow">long-awaited halving event</a>, which took place on April 20.&nbsp;
Related: <a href="https://cointelegraph.com/news/south-korean-lawmakers-traded-almost-100-million-of-crypto-in-last-three-years" rel="noopener noreferrer nofollow">South Korean lawmakers traded almost $100 million of crypto in 3 years</a>
The cryptocurrency hit a new <a href="https://cointelegraph.com/news/bitcoin-price-new-73-6-k-all-time-high-etfs-eat" rel="noopener noreferrer nofollow">all-time high</a>&nbsp;in March, almost passing $74,000. Analysts are concluding that the current dip in price comes as <a href="https://cointelegraph.com/news/btc-price-62k-bitcoin-bulls-suffer-post-halving" rel="noopener noreferrer nofollow">Bitcoin bulls suffer “boredom”</a> post-halving.&nbsp;
Bitcoin gained momentum after the United States greenlit its first Bitcoin <a href="https://cointelegraph.com/news/first-spot-bitcoin-etf-in-us-begins-trading-in-pre-market-with-double-digit-gains" rel="noopener noreferrer nofollow">exchange-traded funds (ETFs) on Jan. 10</a>.&nbsp;
In South Korea, on May 7, news broke that the newly elected democratic party is <a href="https://cointelegraph.com/news/democratic-party-south-korea-spot-bitcoin-etfs-fsc" rel="noopener noreferrer nofollow">promising to allow Bitcoin ETFs</a> and that the party would be making the request after the opening of the National Assembly in June.
However, over the last few years, regulations in South Korea have been keeping a closer watch on the crypto space. In 2024, legislators introduced tougher sentences for <a href="https://cointelegraph.com/news/crypto-criminals-south-korea-life-imprisonment" rel="noopener noreferrer nofollow">crypto-related crimes</a>, along with<a href="https://cointelegraph.com/news/south-korea-tougher-rules-crypto-exchange-listings" rel="noopener noreferrer nofollow"> </a><a href="https://cointelegraph.com/news/south-korea-tougher-rules-crypto-exchange-listings" rel="noopener noreferrer nofollow">new guidelines for cryptocurrency exchanges</a>.
In late 2023, financial regulators in South Korea began asking crypto users in the country to report any unlicensed exchanges offering services in the region.
Magazine: <a href="https://cointelegraph.com/magazine/unique-amazing-south-koreas-cryptoverse/" rel="noopener noreferrer nofollow">South Korea’s unique and amazing crypto universe</a>

South Korean convenience store sells Bitcoin-themed ‘meal boxes’

Cointelegraph

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