Generative AI

Vision

Apple

when

Apple is reportedly on the hunt for a Big Tech partner to help shore up its flagging artificial intelligence (AI) offerings, with a specific focus on bringing the iPhone’s capabilities up to speed.&nbsp;
Per a report from Bloomberg citing multiple sources, Apple and OpenAI are deep into discussions concerning the further <a href="https://www.bloomberg.com/news/articles/2024-04-26/apple-intensifies-talks-with-openai-for-iphone-generative-ai-features" target="_blank" rel="noopener nofollow">integration</a> of generative AI technologies on iOS. 
However, previous reports also indicate that Apple is still <a href="https://www.nytimes.com/2024/03/19/technology/apple-google-ai-iphone.html" target="_blank" rel="noopener nofollow">shopping</a> around with Google on the hook as another potential cloud partner. 
<h2 data-ct-non-breakable="true" id="apple-artificial-intelligence">Apple artificial intelligence</h2>
The Cupertino company’s AI ambitions appear to have fizzled over the past few years. Where once Apple’s walled-garden <a href="https://www.ft.com/content/e4b2ff3b-1fb9-4f6b-837a-ab0368fb7125" target="_blank" rel="noopener nofollow">approach</a> to AI development seemed to indicate that it might have some mysterious tricks up its sleeve now, in 2024, the company’s flagship offering, the iPhone, is starting to show signs of lagging behind its AI-first competitors. 
Arguably, the shift from internal development to external partnerships was signalled in May of 2022 when Ian Goodfellow, often referred to as the “GANfather” for his <a href="https://www.technologyreview.com/2018/02/21/145289/the-ganfather-the-man-whos-given-machines-the-gift-of-imagination/" target="_blank" rel="noopener nofollow">contributions</a> to the field of AI, <a href="https://www.macrumors.com/2022/05/07/apple-director-of-machine-learning-resigns/" target="_blank" rel="noopener nofollow">left</a> his post as director of machine learning over Apple’s return to office policy. 
<h2 data-ct-non-breakable="true" id="generative-ai">Generative AI</h2>
In the time since Goodfellow’s departure, Apple has remained busy in the AI sector. The company recently <a href="https://www.macrumors.com/2024/04/24/apple-ai-open-source-models/" target="_blank" rel="noopener nofollow">released</a> a bevy of open-source large language models — eight in total — complete with code and training logs. 
While this signals a continuing dedication to AI and machine learning, it’s unlikely that any of the released models could be considered competitive with available closed models such as OpenAI’s ChatGPT and Google’s Gemini.
<h2 data-ct-non-breakable="true" id="market-capitalization">Market capitalization</h2>
As such, it’s possible that Apple is trying to finalize its generative AI partnerships ahead of its annual Worldwide Developers Conference (WWDC) in June. 
The WWDC event is the typical showcase for the company’s biggest and most impactful products, and so far, 2024 has been a relatively quiet year for Apple. 
Meanwhile, the company’s largest competitor, Microsoft, has had a metaphorical license to print money ever since it partnered up with AI sector leader OpenAI. Currently, Microsoft has a commanding lead as the world’s most valuable company by market capitalization, with a total value of $3.019 trillion against Apple’s second-place score of $2.614 trillion.
Related: <a href="https://cointelegraph.com/news/doctors-apple-vr-ar-mr-virtual-reality-vision-pro-headset-practice-surgery-cadaver-shortage">Doctors turn to Apple Vision Pro headset to practice surgery amid cadaver shortage</a>

Apple reportedly courting OpenAI to develop AI features for iPhone

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