The global crypto trading platform Crypto.com has signed a memorandum of understanding with AI fashion-tech firm Altava Group, Korean media outlet Digital Daily <a href="https://www.ddaily.co.kr/page/view/2024030711112488317" rel="noopener noreferrer nofollow">reported</a>. According to the press, the signing ceremony took place on Wednesday at the office of Crypto.com Korea, attended by Andrew Junhoe Ku, CEO of Altava Group and Eric Anziani, COO of Crypto.com.As the initial step of the partnership, they aim to integrate Crypto.com’s NFT marketplace and payment solutions with Altava Group’s digital fashion services. Altava Group provides innovative virtual fashion experiences to major fashion brands worldwide, including LVMH, Balmain and Bulgari. By leveraging Altava Group’s network, Crypto.com plans to lay the groundwork for innovation in the digital fashion industry, with various joint promotional events with Altava Group in store.<h3 id="fashion-tech-meets-crypto-payment">Fashion-tech meets crypto payment</h3>“We are excited to partner with Altava Group, a leader in the digital fashion sector. We hope to leverage our technology and expertise for the growth and advancement of the global digital fashion market – an area in which we see great potential,” said Anziani.Ku also expressed his excitement about the partnership and the integration of crypto payment solutions, saying “We are extremely pleased to explore Crypto.com Pay through the partnership with Crypto.com, a global virtual asset leader with over 80 million users. We expect the addition of cryptocurrency as a payment option to help lower entry barriers for fashion brands and creators, and further strengthen the foundation for the digital fashion ecosystem.”

Crypto.com joins hands with AI fashion-tech firm Altava Group

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