Token

2024

CRYPTO

<div class="finbold">
 <p class="paragraph">Binance, the foremost blockchain ecosystem, has ventured into the beauty industry by introducing CRYPTO, its luxury new fragrance.&nbsp;</p>
 <p class="paragraph">Driven by Binance’s female marketing leaders, the unexpected marketing maneuver coincides perfectly with International Women’s Day (March 8) as part of Binance’s broader mission to attract more women to invest in crypto and foster inclusivity within the industry.</p>
 <h2 class="wp-block-heading" id="h-where-does-crypto-fit-into-binance-s-ecosystem">Where does CRYPTO fit into Binance’s ecosystem?</h2>
 <p class="paragraph">The launch of the CRYPTO fragrance started with a series of ads designed to catch the public’s attention and act as a prelude to the campaign.&nbsp;</p>
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   <svg width="32" height="32" viewbox="0 0 32 32" fill="none" xmlns="//www.w3.org/2000/svg"><path d="M4 10.6665V25.3332C4 28.2678 6.392 29.3332 8 29.3332H28V26.6665H8.016C7.4 26.6505 6.66667 26.4078 6.66667 25.3332C6.66667 24.2585 7.4 24.0158 8.016 23.9998H28V5.33317C28 3.8625 26.804 2.6665 25.3333 2.6665H8C6.392 2.6665 4 3.73184 4 6.6665V10.6665ZM8 5.33317H25.3333V21.3332H6.66667V6.6665C6.66667 5.59184 7.4 5.34917 8 5.33317Z" fill="#EF4444"> 
    </path> <path d="M15.996 18.6668L20.4626 14.2815C20.738 14.0166 20.9571 13.6989 21.1068 13.3473C21.2564 12.9957 21.3336 12.6176 21.3336 12.2355C21.3336 11.8534 21.2564 11.4752 21.1068 11.1236C20.9571 10.7721 20.738 10.4543 20.4626 10.1895C19.9074 9.64148 19.1587 9.33422 18.3786 9.33422C17.5985 9.33422 16.8498 9.64148 16.2946 10.1895L15.996 10.4801L15.6973 10.1881C15.1423 9.64023 14.3938 9.33301 13.614 9.33301C12.8341 9.33301 12.0856 9.64023 11.5306 10.1881C11.2552 10.453 11.0361 10.7707 10.8865 11.1223C10.7368 11.4739 10.6597 11.852 10.6597 12.2341C10.6597 12.6162 10.7368 12.9944 10.8865 13.346C11.0361 13.6975 11.2552 14.0153 11.5306 14.2801L15.996 18.6668Z" fill="#EF4444"> 
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 <p class="paragraph">This strategic move draws inspiration from the traditional aesthetics of beauty advertisements while also seeking to challenge stereotypes surrounding cryptocurrency.</p>
 <p class="paragraph">Transitioning from teaser tactics, Binance unveiled a new showcasing yet another unconventional move: the establishment of a pop-up stand for their new product.&nbsp;</p>
 <p class="paragraph">Of course, the seemingly lighthearted gesture comes with a deeper purpose, namely to engage with the public and employ innovative methods to attract more <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> to the field.</p>
 <p class="paragraph">Rachel Conlan, Chief Marketing Officer at Binance, summarized the goal of the project, stating:</p>
 <blockquote class="wp-block-quote">
  <p class="paragraph">“Bold, distinctive, and deliberately disruptive, CRYPTO isn’t just a scent we’re promoting — it’s a call to <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> to recognize their pivotal role in the crypto revolution. Drawing from my own experiences in the crypto <a rel="noopener noreferrer nofollow" title="industry" href="https://thebittimes.com/tag/industry.html">industry</a>, I’ve witnessed firsthand the invaluable contributions of <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> who have ventured into this realm. We’re here to convey to <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> everywhere: Don’t stand on the sidelines. Break through those glass ceilings, challenge prevailing narratives, and become integral to this digital transformation that is poised to redefine global finance.”</p> <cite>— Rachel Conlan, Chief Marketing Officer at Binance</cite>
 </blockquote>
 <h2 class="wp-block-heading" id="h-what-else-can-the-audience-expect">What else can the audience expect?</h2>
 <p class="paragraph">As an incentive, Binance will reward the first 5,000 <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> who successfully complete a beginner’s course in cryptocurrency on Binance Academy with $25 in USDT Token Vouchers.</p>
 <p class="paragraph">In addition, Binance is organizing a series of local meetups, along with social media and user-generated content initiatives, as part of its International Women’s Day celebration.&nbsp;</p>
 <p class="paragraph">The initiatives stand to encourage meaningful discussion about the significant role women play in the crypto sphere and raise awareness about cryptocurrency and the ways it can enrich various aspects of women’s lives.</p>
 <h2 class="wp-block-heading" id="h-where-do-women-stand-in-crypto">Where do women stand in crypto?</h2>
 <p class="paragraph">According to the Digital 2024 Global Overview Report conducted by GWI, <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a>’s participation in crypto investing continues to lag behind that of their male counterparts.&nbsp;</p>
 <p class="paragraph">This gap is likely a symptom of gender imbalances in the financial sector, individual risk considerations, and the general perception of the crypto space as male-dominated.</p>
 <p class="paragraph">Conlan further stated:</p>
 <blockquote class="wp-block-quote">
  <p class="paragraph">&nbsp;“Crypto is universal — it’s about empowering all individuals. It’s time to ensure no woman is left behind in this financial revolution. That is what we are committed to doing at Binance. Our commitment to inclusion extends beyond mere rhetoric; we’re not just talking the talk, but backing it up with solid action by providing women with the educational resources they need to shape their financial futures and become active participants in this digital economy.”</p> <cite>— Rachel Conlan, Chief Marketing Officer at Binance</cite>
 </blockquote>
 <p class="paragraph">This campaign underscores Binance’s commitment to diversifying the cryptocurrency landscape and supplementing its initiatives to support women globally.</p>
</div>
<p>Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/binance-introduces-crypto-perfume-in-bid-to-draw-women-into-the-industry-tbt81861.html">https://thebittimes.com/binance-introduces-crypto-perfume-in-bid-to-draw-women-into-the-industry-tbt81861.html</a></p>

Binance introduces CRYPTO perfume in bid to draw women into the industry

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