FOMO

Bitcoin ETF

Wall Street Memes

<p><span style="font-weight: 400;">Several leading crypto companies, including crypto exchange </span><a href="https://insidebitcoins.com/news/kraken-co-founder-jesse-powell-says-sec-lawsuit-an-assault-on-america-tells-crypto-firms-to-exit-us-warzone" rel="noopener noreferrer nofollow"><span style="font-weight: 400;">Kraken</span></a><span style="font-weight: 400;">, chose not to run ads during the annual Super Bowl LVIII in the US as they aim to appeal to a more global audience.&nbsp;</span></p>
<p><span style="font-weight: 400;">“The Super Bowl is a very U.S.-centric event, and the next wave of crypto users will come from all around the world, not just the United States,” Mayur Gupta, Chief Marketing Officer at Kraken, told FOX Business.</span></p>
<p><img decoding="async" src="https://image.cnbcfm.com/api/v1/image/107171671-1672224352332-gettyimages-1233101223-CRYPTO_MARKET.jpeg?v=1675974419" alt="Crypto exchange Kraken to close Japan operations after mass job cuts"></p>
<h2 id="span-style-font-weight-400-kraken-focusing-on-crypto-education-more-than-generating-hype-span"><span style="font-weight: 400;">Kraken Focusing On Crypto Education More Than Generating Hype</span></h2>
<p><span style="font-weight: 400;">Gupta also emphasized a transition in crypto advertising that moves beyond just generating hype and focusing more on educating the public on crypto and its associated benefits.&nbsp;</span></p>
<p><span style="font-weight: 400;">“If the last wave of crypto marketing was all about hype and FOMO (Fear of Missing Out), this current wave has to be rooted in education and awareness for the substance and true value proposition of crypto as a movement that will bring financial freedom and inclusion, ” said the Kraken executive.</span></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
 <p lang="en" dir="ltr">"If the last wave of crypto marketing was all about hype and FOMO, this current wave has to be rooted in education and awareness for the substance and true value proposition of crypto as a movement that will bring financial freedom." – CMO <a href="https://twitter.com/mayurgupta77?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">@mayurgupta77</a> <a href="https://t.co/8AudWXSQmy" rel="noopener noreferrer nofollow">https://t.co/8AudWXSQmy</a></p>
 <p>— Kraken Exchange (@krakenfx) <a href="https://twitter.com/krakenfx/status/1756724973756993818?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">February 11, 2024</a></p>
</blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><span style="font-weight: 400;">In 2022, the annual sporting event was dubbed the “Crypto Bowl” as crypto commercials dominated the game’s ads. FTX stood out as a major advertiser that year with an ad featuring comedian Larry David.&nbsp; </span></p>
<p><span style="font-weight: 400;">Companies including Coinbase, Crypto.com and eToro were among other crypto giants that invested heavily in the 30-second commercials during the biggest NFL game of the year in 2022.&nbsp;</span></p>
<p><span style="font-weight: 400;">However, </span><a href="https://insidebitcoins.com/news/super-bowl-lvii-bans-crypto-advertisements" rel="noopener noreferrer nofollow"><span style="font-weight: 400;">Super Bowl LVII banned crypto ads</span></a> in 2023<span style="font-weight: 400;"> as crypto firms struggled with layoffs, bankruptcies and intense legal scrutiny in the aftermath of FTX’s collapse at the end of 2022.&nbsp;</span></p>
<h2 id="span-style-font-weight-400-no-bitcoin-etf-ads-at-the-super-bowl-span"><span style="font-weight: 400;">No Bitcoin ETF Ads At The Super Bowl</span></h2>
<p><span style="font-weight: 400;">The ban was lifted for this year’s event, but leading firms decided not to use its platform to reach out to the more than 100 million </span><a href="https://www.nielsen.com/insights/2023/super-bowl-viewership-transcends-platforms-and-devices/" rel="noopener noreferrer nofollow"><span style="font-weight: 400;">viewers</span></a><span style="font-weight: 400;"> the sporting event has drawn annually since 2010.&nbsp;</span></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
 <p lang="en" dir="ltr">No spot bitcoin ETF ads during Super Bowl…</p>
 <p>Not huge surprise given cost (&amp; paltry ETF expense ratios), but would have created *enormous* buzz.</p>
 <p>via <a href="https://twitter.com/EleanorTerrett?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">@EleanorTerrett</a> <a href="https://t.co/kPAZ9i3zcW" rel="noopener noreferrer nofollow">pic.twitter.com/kPAZ9i3zcW</a></p>
 <p>— Nate Geraci (@NateGeraci) <a href="https://twitter.com/NateGeraci/status/1756126092329398611?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">February 10, 2024</a></p>
</blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><span style="font-weight: 400;">The world’s largest asset manager, BlackRock, also chose not to secure any advertising slots for its spot Bitcoin ETF (exchange-traded fund). This is after speculation of a Super Bowl ETF ad appearance grew following the recent approval of the investment products by the Securities and Exchange Commission. </span></p>
<p><span style="font-weight: 400;">In a Feb. 8 X </span><a href="https://twitter.com/vaneck_us/status/1755373442193375716" rel="noopener noreferrer nofollow"><span style="font-weight: 400;">post</span></a><span style="font-weight: 400;">, asset management firm VanEck said that no crypto ads in the event “will be a good sign.”</span></p>
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Crypto Industry Snubs Super Bowl As Kraken Says Event Doesn’t Have Global Reach

Table of Contents

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