Generative AI

<p>The generative artificial intelligence boom has propelled AI adoption among European businesses. According to a recent study commissioned by Amazon Web Services, more than a third of companies on the Old Continent were experimenting with AI in 2023.</p> 
<h2 id="h-how-is-generative-ai-transforming-the-digital-landscape-of-europe">How is Generative AI Transforming the Digital Landscape of Europe?</h2> 
<p>In just one year, the <a href="https://www.cointribune.com/en/ai-the-eu-sets-up-an-artificial-intelligence-control-office/" target="_blank" rel="noreferrer noopener">digital landscape of the European Union</a> has been transformed at lightning speed. According to a comprehensive survey by Strand Partners in 2023, over a third of the continent’s businesses have already adopted artificial intelligence (AI), compared to a mere quarter in 2022.</p>
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<p>This spectacular growth reflects the emergence of a new dynamic, directly driven by the increasing accessibility of generative AI technologies in recent months.</p> 
<p>It also brings Europe closer to the ambitious goals set within the framework of the Digital Decade 2030, unveiled by the European Commission in 2021. While 2022 suggested a potential delay of ten years, 2023 marked a decisive turn, according to Tanuja Randery, Managing Director of Amazon Web Services.</p> 
<p>Indeed, the enthusiasm of consumers and businesses for innovations such as generative AI has significantly accelerated their adoption.</p> 
<p>Therefore, the <a href="https://www.reuters.com/technology/over-third-eu-firms-adopt-ai-bringing-digital-goals-reach-2024-02-01/" target="_blank" rel="noreferrer noopener">report</a> by Strand Partners indicates that 38% of companies on the Old Continent are experimenting with AI today. Besides a clear catch-up effect, this massive appropriation could also generate an additional 600 billion euros of growth. Added to the already anticipated 2,800 billion, these projections testify to AI’s monumental economic impact in Europe.</p> 
<h2 id="h-artificial-intelligence-a-catalyst-for-innovation">Artificial Intelligence: A Catalyst for Innovation</h2> 
<p>Driven by this enthusiasm, the EU seems well-positioned to achieve the goals of its Digital Decade, aiming to equip 80% of citizens with basic digital skills by 2030 and to generalize 5G.</p> 
<p>These projections also highlight the role of AI as a driver of innovation and an accelerator of the continent’s digital transformation. Its massive adoption suggests a flourishing future for European businesses.</p> 
<p>While just a year ago there were still fears of a damaging delay, Europe is now firmly on the digital fast track, with AI as the driving force pulling economic growth.</p> 
<p>Under this decisive impetus, the Digital Decade 2030 is materializing ahead of schedule. The fabulous potential thus unleashed paves the way for a prosperous digital era, beneficial to both businesses and European citizens.</p>
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Generative AI propels the European Union towards its digital objectives

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Cointribune EN

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