<p>South Korean digital marketing firm FSN has entered into a strategic alliance with Fingo Company, the operator of the music copyright platform Fingo, to jointly work on a tokenized securities project based on the recently raised funds, according to local news site <a href="https://www.newsis.com/view/?id&#61;NISX20240122_0002600077&amp;cID&#61;10403&amp;pID&#61;15000" rel="noopener noreferrer nofollow">Newsis</a> on Monday (KST).</p><h2 id="header-0">Unlocking synergies</h2><p>Through this partnership, FSN and Fingo aim to collaborate on a token securities project. As both companies have experience in leveraging IP, they are expected to apply their expertise to the new business. In particular, FSN operates several IP-based Web3 projects such as Sunmiya Club and Bellygom NFT through its subsidiary Finger Labs, through which the firm has been demonstrating its competitive edge. Fingo also owns a variety of content-based IPs and is cooperating with major domestic securities companies. The two firms’ business capabilities are thus expected to create great synergy in the market.</p><p>Fingo’s service allows anyone to share revenue made from music, a concept referred to as music revenue sharing, which was once limited to creators or singers only. Last year, it took a step into the tokenized securities sphere by signing a business deal with Mirae Asset Securities, the country’s largest asset manager, to establish a token securities service and launch innovative financial investment products.</p><p>FSN has been gearing up to take on this collaborative project, namely a recent success in raising a total of KRW 10 billion (approximately $7.5 million) in funding. The company explained that with this considerable funding paired with its knowledge of Web3 and blockchain technology and experience in collaborative partnerships, it will be equipped to settle into the tokenized securities market seamlessly.</p><h2 id="header-1">Charting new horizons</h2><p>&#34;As we have secured large-scale funding under stable conditions, we expect to successfully pursue new businesses, including that in tokenized securities,&#34; FSN CEO Lee Sang-seok said. &#34;We will steadily expand new businesses by establishing partnerships with companies with competitiveness in various areas, starting with Fingo Company, which has a competitive edge in tokenized securities and music IP,&#34; he said.</p>

FSN and Fingo join hands to pursue tokenized securities business

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