/send

Exciting Update: Launch of /send&#39;s New Brand Identity!We&#39;re thrilled to announce the unveiling of /send&#39;s new brand identity, a significant evolution in our brand&#39;s journey. This update includes not just our logo and color palette, but also a comprehensive visual strategy that aligns with our mission and audience.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/44573c920bc649efb5c4f52fbd68f306.png" /><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/aba0902b37c2445ca0e75b09a67f0041.png" />The Essence of /send&#39;s Wordmark<ul><li>Simplicity and Accessibility: The /send wordmark, crafted in DM Sans, symbolizes our commitment to seamless financial interactions and an inclusive user experience. It reflects the straightforwardness of a command-line interface.</li></ul> • Adaptive and Versatile: Our wordmark adapts to various formats - use &#39;/send&#39; in larger settings, &#39;/s&#39; in medium spaces, and &#39;/&#39; in compact areas. This ensures brand consistency and visual impact across all platforms.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/d07c302546d0497b9e8f6a4357fd9b70.png" /><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/54f13ff2e9994370b2f1a56f9cd340a4.png" />The Typeface: DM SansDM Sans is our choice for its modern, clean design, rounded corners, and legibility across devices, making it ideal for digital interfaces. Being a free font, it also aligns with our democratic and pragmatic values.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/9c1b9073413a44bcac6cbf64f193c4e8.png" /><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/4fa9481976e64b2d921f71b5d195714d.png" />A Bold Color Palette: Neon Green<ul><li>Youthful and Digital-First: Neon green, as our primary color, is chosen to resonate with a digital-first audience, symbolizing growth, positivity, and energy.</li></ul> • Symbolism &amp; Nostalgia: The neon green color reflects multiple facets of our brand – it&#39;s the color of money (finance), sustainability (green initiatives), and embodies a forward-thinking mindset. Additionally, this choice is a throwback to the monochrome computer screens of the past, where the command line, a symbol of digital innovation and simplicity, originated. It encapsulates our vision for a green, positive future, while paying homage to the roots of digital technology.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/d1903caa6bd8444db3893f45b9a11ee4.png" />Visual/Image Strategy: Capturing the Essence of /send<ul><li>Visual Storytelling: Our visual strategy is centered around storytelling that speaks to our tech-savvy, entrepreneurial audience in emerging markets. We use imagery that is bold, innovative, and speaks to the spirit of decentralization and democratization in finance.</li><li>Dynamic and Inclusive Imagery: The visuals are designed to be dynamic and inclusive, reflecting the diverse, global community we serve. Our imagery will showcase the real-life impact of /send in various communities, emphasizing how our solutions empower individuals and businesses.</li></ul> • Digital-first Approach: Consistent with our brand, the imagery will have a digital-first, contemporary feel, using graphics and animations that resonate with our audience&#39;s tech-oriented mindset.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/90ebff42ba97422a988cc77d4be58994.png" /><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/a5e64203cad84b759ed7ff3a8e751bc8.png" />Innovative Collaboration: The Wolfgang ProjectOur new identity stems from our collaboration with The Wolfgang Project, an Amsterdam-based leader in creative innovation. Together, we&#39;re pushing the boundaries in Web3 and AI, redefining the future of digital identity.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/c0e57807a9bc45fcadb433e3af0f021a.png" />

/send Brand Launch

Send

Other articles published on Jan 16, 2024

Can Top Meme Favorites Rival NuggetRush’s Real-World Utility?

Lyn Alden Predicts $200K Bitcoin in Two Years; Injective & InQubeta Secure New Funding

Binance to Delist Four Altcoin Trading Pairs

Kim Jong Un kills South Korea unification hopes

By The Numbers: How Many Altcoins Died In The Past 10 Years, Report Shows

Melirik Prospek dan Persaingan Antara Polygon (MATIC) dan Retik Finance (RETIK)

Join our free newsletter for daily crypto updates!