<p>The trading volume of South Korean cryptocurrency exchange Bithumb exceeded that of its competitor Upbit as of 10:30 a.m. UTC on Wednesday, as <a href="https://www.etnews.com/20231228000120" rel="noopener noreferrer nofollow">reported</a> by the local news outlet Etnews, which cited data from CoinMarketCap. This shift occurred for the first time in four years.</p><p>According to CoinMarketCap, as of the specified time, Bithumb&#39;s 24-hour trading volume reached KRW 4.93 trillion (approximately $3.8 billion), surpassing Upbit, which recorded a volume of KRW 4.37 trillion. Until 2019, Bithumb was the leading exchange in Korea. However, it ceded its top position to Upbit, which gained a competitive edge through its collaboration with the internet-only bank, Kbank.</p><h2 id="header-0">Zero trading fees and new crypto listings</h2><p>Earlier in the year, Bithumb initiated a strategic plan with the objective of boosting its trading volume in order to increase its market share in the domestic market to 25%. To achieve this goal, the exchange implemented several key initiatives. One of the significant steps taken was the elimination of trading fees, aimed at attracting more users and increasing transaction volumes. Additionally, Bithumb broadened its cryptocurrency offerings by listing prominent cryptocurrencies such as <a href="https://coinnesslive.page.link/Uaa36RvAHmiLKTtCA" rel="noopener noreferrer nofollow">Tether</a> (USDT) and WEMIX.</p><h2 id="header-1">Questioned sustainability of strategies</h2><p>In anticipation of crypto winter giving way to crypto spring, trading platforms are gearing up for more intense competition to increase their market shares. However, there are concerns about the sustainability of strategies like implementing zero trading fees. Critics argue that such policies, while they may temporarily shift market shares, are unlikely to be successful in the long term. This skepticism is largely due to the fact that cryptocurrency exchanges heavily rely on trading fees as a primary source of revenue.</p><p>An industry expert has pointed out that unless the cryptocurrency exchanges currently lagging behind develop innovative, paradigm-shifting strategies capable of significantly impacting the market landscape, there&#39;s a high likelihood that the ranking order will revert to the previously established, entrenched market order.</p><p>In fact, at the time of this publication, Upbit upended Bithumb in 24-hour trading <a href="https://coinmarketcap.com/rankings/exchanges/" rel="noopener noreferrer nofollow">volume</a>, recording KRW 4.4 trillion compared to Bithumb&#39;s KRW 3.2 trillion. This data underscores Upbit&#39;s strong position in the market, illustrating its continued dominance.</p>

Bithumb surpasses Upbit in 24h trading volume for first time in four years

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