Bank AI

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In a strategic move to bolster its brand presence,&nbsp;<a href="https://u.today/ripple-and-large-whales-millions-in-xrp-sales-now-at-loss-heres-reason" rel="noopener noreferrer nofollow">Ripple</a>, the innovative crypto payment and blockchain solutions company, has unveiled a captivating advertising campaign on the London Underground.&nbsp;
<a href="https://x.com/AntonyWelfare/status/1735252503581589672?s=20" rel="noopener noreferrer nofollow">Antony Welfare</a>, the individual overseeing Central Bank Digital Currencies (CBDC) at Ripple, shared detailed images of the eye-catching banners.
This marketing push follows recent revelations about Ripple's collaboration with payments fintech Onafriq, aimed at enhancing remittance capabilities in Africa and neighboring regions.
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 A little Ripple goes a long way on the London Underground 👌👌 <a href="https://twitter.com/hashtag/Ripple?src=hash&amp;ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">#Ripple</a> adverts at Bank station .. and yes it’s cold in london hence the outfit!! 🤣 <a href="https://t.co/9PT0kOBSBP" rel="noopener noreferrer nofollow">pic.twitter.com/9PT0kOBSBP</a>— Antony Welfare (@AntonyWelfare) <a href="https://twitter.com/AntonyWelfare/status/1735252503581589672?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">December 14, 2023</a>
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At Ripple's annual conference, Swell, in Dubai, plans were unveiled for three new blockchain-based payment corridors connecting Onafriq users in Africa with PayAngel in the U.K., Pyypl in the Gulf Cooperation Council and Zazi Transfer in Australia.
<h2 dir="ltr" id="underground-and-above-ground">Underground and above ground</h2>
Ripple's interest in London as a global financial hub has been a consistent theme, with cofounder Chris Larsen expressing the belief that the U.K. will remain a key hub for financial and technological innovation.&nbsp;
The ambitions extend to securing a position in the U.K.'s register of crypto companies, as evidenced by its application to be recognized as a crypto asset firm by the Financial Conduct Authority.
This London Underground campaign is part of Ripple's broader strategy to heighten brand awareness and aligns with its expanding global footprint. The ripple effect extends beyond mere advertising, impacting&nbsp;<a href="https://u.today/xrp-cardano-ada-and-solana-sol-in-double-digit-growth-as-bulls-regain-market-control" rel="noopener noreferrer nofollow">XRP</a>, the token integral to the company's services and operations.

XRP: Ripple's New Campaign Emerges in London Underground

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