Bitcoin ETF

<ul><li>Google to allow ads for Cryptocurrency Coin Trusts and Bitcoin ETFs in the U.S. starting January 29, 2024.</li><li>The policy update requires advertisers to obtain appropriate licenses and comply with local legal requirements.</li><li>Fidelity Investments continues discussions with the SEC regarding its application for a spot Bitcoin ETF.</li></ul>Tech behemoth Google has made a significant update to its <a href="https://support.google.com/adspolicy/answer/14293829" rel="noopener noreferrer nofollow">cryptocurrency advertising policy</a>, scheduled to take effect on January 29, 2024. This update will enable advertisements for Cryptocurrency Coin Trusts, including Bitcoin ETFs, to target audiences in the United States. This policy change is particularly noteworthy as it aligns with the expected approval of spot Bitcoin exchange-traded funds (ETFs) in the U.S., a development that has been <a href="https://cryptotale.org/the-uncertain-path-of-bitcoin-etfs-amid-regulatory-speculations/" rel="noopener noreferrer nofollow">keenly anticipated</a> by the cryptocurrency community.Under the new policy, Cryptocurrency Coin Trusts are defined as financial products. These trusts enable investors to trade shares in entities that hold large pools of digital currency. This definition could encompass Exchange Traded Funds (ETFs), broadening the scope of financial products covered under Google&#39;s updated advertising guidelines.To be eligible for advertising under the new policy, cryptocurrency trust advertisers must be certified by Google. This certification process mandates that advertisers obtain the appropriate license from the relevant local authority. Additionally, it is essential for their products, landing pages, and ads to comply with all local legal requirements specific to the country or region for which they seek certification.Read full article at <a href="https://cryptotale.org/google-revises-ad-policy-opening-doors-for-bitcoin-etf-advertisements-in-u-s/" rel="noopener noreferrer nofollow">CryptoTale.</a>

Google Revises Ad Policy, Opening Doors for Bitcoin ETF Advertisements in U.S.

CryptoTale

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BitcoinCash Weekly News December 11th 2023 by the Bitcoin Cash Foundation

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