FAVOR

<p>Fingerlabs, a subsidiary of digital marketing company FSN, has launched its participatory Web3 membership platform dubbed “Bling” in an effort to foray into the evolving digital landscape, according to an <a href="https://medium.com/fingerlabs/announcement-%EC%B0%B8%EC%97%AC%ED%98%95-%EC%9B%B9-3-0-%EB%A9%A4%EB%B2%84%EC%8B%AD-%EB%B8%94%EB%A7%81-bling-%EB%A1%A0%EC%B9%AD-%EC%95%88%EB%82%B4-105c66a7c06b" rel="noopener noreferrer nofollow">official press release</a>.</p><h2 id="header-0">Customizable characters and collaborative benefits</h2><p>Bling is an all-in-one marketing solution that allows businesses to conveniently create and manage NFTs that offer membership benefits. Users can create customizable characters on Favorlet, Fingerlabs’ NFT wallet and customer management service, using clothing or accessories called “parts.” These parts are linked to benefits offered by Fingerlabs’ partner firms, usually in the form of coupons that can be used both online and offline — thus touting the name “parts NFTs.” This can help boost brand exposure as Fingerlabs will be able to share its customer base with its partners.</p><p>“Bling will prove to be a novel attempt in demonstrating that Web3 technology is not exclusive but for everyone to use. It will significantly reduce the risks associated with directly operating NFT projects and support any brand in effortlessly utilizing Web3 technology as an all-in-one solution for development and operations,” explained Fingerlabs CEO Kim Dong-hoon.</p><p>Partner firms can construct their parts NFTs through Favorlet, and users can store theirs on their Favorlet wallet. Notably, parts NFTs can also be traded on NFT is Life Evolution (NILE), a decentralized autonomous organization (DAO) and NFT platform built on blockchain gaming publisher Wemade’s WEMIX3.0 mainnet.</p><h2 id="header-1">Bringing a classic to Web3</h2><p>Fingerlabs also announced that it is working with the K Museum of Contemporary Art, located in Seoul, as Bling’s first official partner. Users can customize their Bling characters with Great Gatsby-themed parts in line with the museum’s newest exhibit based on the classic novel. Passes to the exhibit will also be minted as NFTs. The K Museum of Contemporary Art previously worked with Fingerlabs in August on a <a href="https://www.sedaily.com/NewsView/29TCQU6QBM" rel="noopener noreferrer nofollow">project</a> where exhibit poster cards were minted as reward-yielding NFTs.</p>

Fingerlabs launches Web3 solution to help partners build membership NFTs

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