Quick take:
<ul>
 <li>Macy’s has launched Mstylelab, a new digital platform that allows customers to create personalised digital items.</li>
 <li>Mstylelab is built on the fashion-centric metaverse technology platform Journee.</li>
 <li>The platform focuses on Macy’s newest brand On 34 and is accessible on any device, using any browser.</li>
</ul>
Macy’s has launched Mstylelab, a new digital platform that leverages <a href="https://www.nftgators.com/what-is-the-metaverse/" rel="noopener noreferrer nofollow">the metaverse</a> of fashion to bring immersive experiences to its customers. The new platform blends digital and physical environments allowing users to explore various immersive experiences through discovery, self-expression, and connectivity.
The platform is accessible on any device, using any browser and is open to the public to join, the community, create their usernames, collect a personalized digital item, and engage with the first activation. Mstylelab is built on the fashion-centric metaverse technology platform Journee.
Commenting on the announcement, Dave Torres, vice president of Interactive Marketing at Macy’s said: “We are excited to launch Mstylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology.”
“As we grow and evolve the Mstylelab digital platform and community, new activations and experiences will be brought to life creating immersive storytelling focused on fashion and style, in a fun and shoppable environment,” Torres added.
This is not Macy’s first foray into the metaverse, the US fashion and accessories retailer has been actively using the 3D virtual world to promote major shopping seasons including last year’s Thanksgiving celebrations, which saw it launch a <a href="https://www.nftgators.com/macys-parade-metaverse-experience-to-feature-virtual-galleries-from-five-nft-projects/" rel="noopener noreferrer nofollow">parade metaverse experience</a>.
Mstylelab, however, will focus on the company’s newest brand On 34 in a larger-than-life surrealist recreation of New York, which also marks the first activation with Journee, Macy’s wrote in the <a href="https://www.macysinc.com/newsroom/news/news-details/2023/Macys-Launches-New-Digital-Fashion-Platform--mstylelab/default.aspx" target="_blank" rel="noopener noreferrer nofollow">announcement</a>.
Erika Lang, Head of Americas at Journee thinks this partnership will bring the future of fashion retail to a broader audience.&nbsp;
“Consumers are seeking multiple touch points on multiple platforms to seamlessly integrate immersive virtual experiences into their customer journey. This innovative technology will propel the fashion industry – as well as many others – into its next phase. Reaching consumers where they are and providing new ways for them to shop and interact with one another is vital in order to deepen their relationships with brands,” said Lang.
Fans can easily access the new experience by using their profiles at Macy.com profiles or creating a new one, which allows them to choose a Mstylelab username.
****
Stay up to date:
Subscribe to our newsletter using&nbsp;<a href="https://nftgators.substack.com/" target="_blank" rel="noopener noreferrer nofollow">this link</a>&nbsp;– we won’t spam!
<ul>
 <li><a href="https://news.google.com/publications/CAAqBwgKMKqZrgswt6TGAw?hl=en-US&amp;gl=US&amp;ceid=US%3Aen" target="_blank" rel="noopener noreferrer nofollow">Google News</a></li>
 <li><a href="https://twitter.com/NFTgators" rel="noopener noreferrer nofollow">Twitter</a></li>
 <li><a href="https://t.me/NFTgatorsNews" rel="noopener noreferrer nofollow">Telegram</a></li>
 <li><a href="https://www.linkedin.com/company/nftgators/" rel="noopener noreferrer nofollow">LinkedIn</a></li>
 <li><a href="https://facebook.com/NFTgators-103707808818830" rel="noopener noreferrer nofollow">Facebook</a></li>
 <li><a href="https://www.tiktok.com/@nftgators" rel="noopener noreferrer nofollow">TikTok</a></li>
</ul>
The post <a rel="noopener noreferrer nofollow" href="https://www.nftgators.com/macys-eyes-the-metaverse-of-fashion-with-mstylelab/">Macy’s Eyes the Metaverse of Fashion with Mstylelab</a> appeared first on <a rel="noopener noreferrer nofollow" href="https://www.nftgators.com">NFTgators </a>.

Macy’s Eyes the Metaverse of Fashion with Mstylelab

NFTgators

Other articles published on Oct 18, 2023

BitNile Metaverse Announces the Anticipated Launch of Over-Under Dice on BitNile.com, Expanding i...

Elon Musk Still Holds Crypto Despite Moving Away from Cryptocurrencies: Tesla Earnings Report

Skincare, maternal health and other ways Google is revolutionizing healthcare in Africa with AI

White House urged to curb Hamas crypto use amid escalating crisis in Gaza

XRP Price Indicates Further Correction After $0.5 Breakdown

r/CryptoCurrency Moons (MOON) Price Prediction 2024, 2025, 2030, 2040, and 2050

Join our free newsletter for daily crypto updates!