World

<![CDATA[<figure class="image"><img src="https://cimg.co/news/126238/333354/adobestock-refrina.jpeg" alt="" srcset="https://cimg.co/news/126238/333354/responsive-images/adobestock-refrina___media_library_original_2094_1633.jpeg 2094w, https://cimg.co/news/126238/333354/responsive-images/adobestock-refrina___media_library_original_1200_936.jpeg 1200w, https://cimg.co/news/126238/333354/responsive-images/adobestock-refrina___media_library_original_900_702.jpeg 900w, https://cimg.co/news/126238/333354/responsive-images/adobestock-refrina___media_library_original_720_561.jpeg 720w, https://cimg.co/news/126238/333354/responsive-images/adobestock-refrina___media_library_original_600_468.jpeg 600w, https://cimg.co/news/126238/333354/responsive-images/adobestock-refrina___media_library_original_300_234.jpeg 300w" sizes="100vw" width="2094" class="content-img"><figcaption>Source: AdobeStock / Refrina</figcaption></figure>Popular US supermarket chain Trader Joe&rsquo;s has sued decentralized exchange (<a href="https://cryptonews.com/news/pond0x-dex-touts-100m-volume-amidst-scam-allegations.htm">DEX</a>) <a href="https://cryptonews.com/news/trader-joe-sends-grant-proposal-arbitrum.htm">Trader Joe</a> for federal trademark infringement.<a href="https://wp.decrypt.co/wp-content/uploads/2023/10/traderjoes-v-joemart.pdf">According</a> to the filing, the DEX&rsquo;s branding is designed to allow it to profit from the supermarket&rsquo;s reputation by &ldquo;causing confusion as to the source, sponsorship, affiliation, or endorsement&rdquo; of the DEX&rsquo;s website and services.The crypto project neither asked for nor received Trader Joe&rsquo;s permission to name their platform after the grocery shop chain, it said.Trader Joe&rsquo;s sent Trader Joe several cease-and-desist letters since September 2021, but the latter &ldquo;failed to respond, let alone comply.&rdquo;Trader Joe's seeks to shut down Trader Joe, statutory and punitive damages, cost of suit, attorneys' fees, and other relief.Trader Joe's also asks for a jury trial.<h2 id="alleged-theft-of-intellectual-property">Alleged Theft of Intellectual Property</h2>Trader Joe has violated a number of Trader Joe&rsquo;s intellectual property rights, says the suit.The DEX uses the domain name traderjoexyz.com, and has also registered trader-joes.site and trader-joe.website.Imagery is also deliberately similar, the company alleges, evoking Trader Joe&rsquo;s business and brand, the company said, adding:<blockquote>&ldquo;An image of &ldquo;Trader Joe&rdquo; donning a red cap (the famed color of Trader Joe&rsquo;s logo, store motifs, and memorabilia) serves as the platform&rsquo;s avatar.&rdquo;</blockquote>There is also a Trader Joe app, enabling users to consume the platform&rsquo;s goods and services under the &ldquo;Trader Joe&rdquo; name.Trader Joe also operates a number of social media sites under the same name to publicize the platform and promote its services. These include Twitter/X, Reddit, Github, LinkedIn, Substack, Telegram, and Discord.<h2 id="my-brother-joe">&lsquo;My Brother Joe&rsquo;</h2>Trader Joe &ldquo;engaged in fraud&rdquo; to hold onto the platform and domain name as long as possible, the suit alleges.<blockquote>&ldquo;Defendants committed fraud to obscure that origin story and to prevail in international legal proceedings with Trader Joe&rsquo;s over the domain name, recognizing that the true story would doom their case [...].&rdquo;</blockquote>This refers to last year's failed attempt to shut the DEX down.In May 2022, Trader Joe&rsquo;s filed a complaint with the World Intellectual Property Organization (WIPO) against Trader Joe. The latter subsequently claimed that the platform had been named for the co-founder&rsquo;s brother.<blockquote>&ldquo;Based on those representations&mdash;now known to be false&mdash;WIPO denied Trader Joe&rsquo;s complaint [...]&rdquo;</blockquote>Weeks later, a cofounder who operates under the alias &ldquo;cryptofish&rdquo; wrote on Substack that the platform had, in fact, been named &ldquo;after the supermarket,&rdquo; revealing that it had misled WIPO, Trader Joe's said.<figure class="image"><img src="https://cimg.co/news/126238/333355/trader-joes-complaint-2-2.jpg" alt="" srcset="https://cimg.co/news/126238/333355/responsive-images/trader-joes-complaint-2-2___media_library_original_636_315.jpg 636w, https://cimg.co/news/126238/333355/responsive-images/trader-joes-complaint-2-2___media_library_original_600_297.jpg 600w, https://cimg.co/news/126238/333355/responsive-images/trader-joes-complaint-2-2___media_library_original_300_149.jpg 300w" sizes="100vw" width="636" class="content-img"><figcaption>Source: Trader Joe's Complaint 2-23-CV-8395</figcaption></figure>The DEX&rsquo;s intentional use of Trader Joe&rsquo;s mark, said the supermarket, shows that the infringement is deliberate and designed to lead to confusion and financial benefit.Trader Joe DEX, operating on Avalanche, BNB Chain, Arbitrum, and Ethereum, has $22.1 million in total value locked, <a href="https://defillama.com/protocol/trader-joe-dex">per</a> DeFiLlama - down from $2.59 billion seen in December 2021.
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US Supermarket Trader Joe’s Takes Legal Action Against Crypto Project Over Name Resemblance

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