<p>Incheon Metropolitan City, renowned for its international airport in South Korea, has <a href="https://www.incheon.go.kr/IC010205/view?repSeq&#61;DOM_0000000008515994&amp;curPage&#61;1" rel="noopener noreferrer nofollow">partnered</a> with Daehong Communications, a marketing solutions subsidiary of the country’s retail giant Lotte Group, to leverage Web3 technology for the purpose of promoting the city.</p><p>Daehong has established an extensive global network within the blockchain industry. Among its notable partners are layer 1 blockchain Aptos, Metaverse company Animoca Brands, and decentralized social protocol CyberConnect. One of Daehong’s primary initiatives is the NFT project associated with <a href="https://medium.com/&#64;coinness.gl/lotte-groups-bellygom-nft-project-garners-global-fanbase-of-over-300k-2084e7fbb675" rel="noopener noreferrer nofollow">Bellygom</a>, a pink bear character of Lotte Homeshopping, a media commerce affiliate of Lotte Group.</p><h2 id="header-0">Harnessing blockchain for city promotion</h2><p>Through this collaborative effort, Incheon aims to harness blockchain technology to explore innovative ways of promoting the city and building stronger connections with its residents.</p><p>Incheon has recently been very dedicated to Web3 initiatives in promoting the city. Last month, it worked with <a href="https://medium.com/&#64;coinness.gl/incheon-city-creates-metaverse-representation-of-incheon-landing-operation-within-the-sandbox-b4a4a4e7c77d" rel="noopener noreferrer nofollow">The Sandbox</a>, the virtual gaming platform of Animoca Brands, to create a metaverse representation of the Incheon Landing Operation to commemorate the 70th anniversary of the Korean War Armistice Agreement. More recently, the city unveiled its NFT membership program named “Incheon Heroes,” demonstrating its commitment to pioneering its unique path in the era of Web3.</p><h2 id="header-1">Daehong’s role in Web3 adoption</h2><p>In the private sector, Daehong has been working towards the widespread adoption of Web3. The marketing firm introduced business models that integrate NFTs into areas that have significant public engagement, such as ticketing, memberships, and brand characters. Daehong has been actively working to facilitate many brands’ entry into the Web3 space.</p><p>Lee Se-woong, Brand Manager of Incheon City, anticipates that the collaboration with Daehong will serve as a fresh catalyst for Incheon, expressing excitement about the potential synergies between Incheon’s public infrastructure and Daehong’s industrial expertise.</p><p>Incheon is set to initiate a range of projects by leveraging the Incheon Heroes NFT membership program and the Incheon Universe, a virtual space that allows visitors to immerse themselves in various facets of the city. Furthermore, the city is in the process of establishing collaborations with enterprises, brands, and artists who share a common interest in promoting the sustainability of both the planet Earth and the city itself.</p>

Incheon Partners with Daehong to Implement Web3-Driven Urban Marketing Strategy

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