Kingdom

Artificial Intelligence

Alphabet

Arabic

<p>In a historic alliance, Snapchat, the global tech giant, has joined forces with the Ministry of Culture in the Kingdom of Saudi Arabia to launch an extraordinary augmented reality (AR) lens at the Riyadh International Book Fair 2023. This groundbreaking lens, powered by artificial intelligence (AI) and Machine Learning, aims to redefine interactive experiences for the deaf community, introducing the first-ever Arabic sign language lens in the Middle East and North Africa. This significant move underscores the commitment to inclusivity and technological advancement, setting a new standard for cultural events and educational initiatives.</p> 
<h2 class="wp-block-heading" id="ai-powered-ar-lens-transforms-deaf-community-interaction">AI-powered AR lens transforms deaf community interaction</h2> 
<p>In a groundbreaking move, Snapchat and the Ministry of Culture have unveiled an innovative augmented reality (AR) lens at the Riyadh International Book Fair 2023. This cutting-edge lens, powered by artificial intelligence (AI) and Machine Learning, marks the introduction of the first-ever Arabic sign language lens in the Middle East and North Africa region. The collaboration is a testament to the commitment to inclusivity and technological advancement, bringing a historic leap in interactive education for individuals with hearing impairments.</p> 
<p>The Riyadh International Book Fair, renowned for its grandeur and extensive visitor turnout, has chosen to embrace cutting-edge technology to enhance the overall fair experience. Snapchat’s AR lens, with its sophisticated AI capabilities, accurately identifies and interprets 28 distinct hand gestures from the Arabic Alphabet used in Arabic Sign Language. This revolutionary technology showcases the transformative potential of AI in cultural events, fostering inclusivity and engagement.</p> 
<p>Mohammed Hasan Alwan, CEO of The Literature, Publishing &amp; Translation Commission, expressed pride in the partnership, highlighting the unique and innovative services launched for the deaf community. The augmented reality experiences align with the mission to promote cultural exchange and make literature more accessible to diverse segments of society.</p> 
<h2 class="wp-block-heading" id="snapchat-s-ar-revolutionizes-riyadh-book-fair-experience">Snapchat’s AR revolutionizes riyadh book fair experience</h2> 
<p>The Riyadh International Book Fair 2023 is witnessing a paradigm shift in the use of technology to enhance the overall fair experience for its estimated one million attendees. Snapchat, renowned for its AR experiences, is introducing features that showcase the power of AI in cultural events. With 250 million people using AR technology daily on Snapchat globally, this collaboration highlights the transformative potential of AR in engaging diverse audiences.</p> 
<p>According to Snap Inc.’s Regional Business Lead for KSA Market, the significance of Augmented Reality (AR) lies in its potential to be the next technological advancement impacting various industries. The statement emphasizes that Snap Inc.’s AR is fueled by <a href="https://www.cryptopolitan.com/harnessing-ai-for-economic-growth-in-africa/" data-type="post" data-id="372769" rel="noopener noreferrer nofollow">Artificial Intelligence</a> (AI), contributing to increased creativity and utility. The collaboration not only emphasizes entertainment but also underscores the educational opportunities AR presents, with 83% of consumers expressing interest in AR for learning purposes.</p> 
<p>The event features a cutting-edge 3D Technology display, immersing attendees in an interactive experience where a book springs to life through the front selfie camera. This captivating experience, powered by AI, unveils inspirational quotes on reading with each tap, offering a unique and engaging journey. Also, a specially designed lens experience for children, transporting them inside a hot air balloon crafted in the shape of a book, promotes a love for reading.</p> 
<p>The Riyadh International Book Fair, held under the slogan “An Inspiring Destination,” attracts publishing houses from 32 countries, celebrating Saudi culture and literature. The integration of technology, especially AI-powered AR, is positioned as a means to serve human culture and promote inclusivity in cultural events, setting a precedent for the intersection of technology and literature on a global scale.</p>

AI-Powered AR Lens Debuts at Riyadh Book Fair, Boosting Deaf Community Inclusivity

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