<p>Daehong Communications, the marketing solutions arm of South Korean industrial conglomerate Lotte Group, has recently <a href="https://www.edaily.co.kr/news/read?newsId&#61;01702326635744056&amp;mediaCodeNo&#61;257&amp;OutLnkChk&#61;Y" rel="noopener noreferrer nofollow">inked a partnership</a> with Animoca Brands, a blockchain gaming company headquartered in Hong Kong.</p><p>Animoca Brands gained attention earlier this year by raising $5.5 million through <a href="https://www.animocabrands.com/animoca-brands-completes-mocaverse-nft-mint-and-sees-3552eth-sales-volume-in-first-48-hours" rel="noopener noreferrer nofollow">the sale of its Mocaverse NFTs</a>. Mocaverse is the membership NFT collection for the Animoca Brands ecosystem. The Hong Kong-based publisher is also the owner of the renowned metaverse gaming platform, The Sandbox.</p><h2 id="header-0">Connecting two worlds of NFTs</h2><p>This collaboration between Daehong Communications and Animoca Brands is intended to expand their respective Web3 projects, focusing on domains like games, communities, and tickets. As a move under this collaboration, Daehong’s <a href="https://medium.com/&#64;coinness.gl/lotte-groups-bellygom-nft-project-garners-global-fanbase-of-over-300k-2084e7fbb675" rel="noopener noreferrer nofollow">Bellygom</a> and Bellyland NFTs will see integration with Mocaverse. Daehong oversees the Bellygom NFT project, while the pink bear character of the project is a promotional tool for Lotte Homeshopping, a media commerce arm of Lotte Group.</p><p>Moreover, holders of Mocaverse NFTs are set to experience a variety of games, missions, and rewarding systems introduced by Bellyland — Daehong’s second collection of the Bellygom NFT project.</p><h2 id="header-1">Bellygom’s expansion efforts</h2><p>In recent times, Daehong has been actively driving the growth of the Bellygom NFT project by revealing the project’s details on GitBook in both Korean and English. Furthermore, Daehong has forged alliances with several burgeoning Web3 projects, including decentralized wellness ecosystem Yogapetz, Web3 social media platform Phaver, and Web3 social network CyberConnect.</p><p>This partnership marks a strategic confluence of marketing solutions and blockchain gaming, aiming to spearhead innovations in a variety of Web3 projects, especially those related to gaming and community building. These efforts are poised to contribute to broadening the horizon of decentralized technologies.</p>

Daehong and Animoca Brands Partner to Leverage NFTs in Expanding Web3 Projects

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