Future

Pilot

Arianee

<h2 style="text-align: center;" id="the-digital-passport-is-not-just-a-static-document">The digital passport is not just a static document</h2> 
<p>&nbsp;</p> 
<p>It is transferable and evolves with the watch. It documents the watch’s technical specifications and its journey throughout its lifespan, allowing it to be passed on to subsequent owners. This level of transparency is unprecedented in the luxury watch industry and sets a new standard for customer experience.</p> 
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<h2 class="western" style="text-align: center;" id="more-than-just-a-passport">More Than Just a Passport</h2> 
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<p>But Panerai’s NFT passport offers more than just authenticity and transparency. It also extends the international limited warranty of their watch for up to eight years, providing an additional incentive for registration. With its 163-year heritage, Panerai anticipates that this functionality will open doors to “further value-added services and advantages”.</p> 
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<h2 class="western" style="text-align: center;" id="a-successful-pilot-leads-to-expansion">A Successful Pilot Leads to Expansion</h2> 
<p>&nbsp;</p> 
<p><a href="https://www.panerai.com/en/about-panerai/news-and-events/nft-experience.html">Panerai’s journey</a> into the world of NFTs began in March 2022 with a limited edition of its Radiomir Eilean Experience watch. This exclusive release included a one-of-a-kind NFT artwork and featured evolving content, with the digital passport playing a crucial role in enhancing the artistic and experiential aspect of the offering.Following a successful trial, Panerai is broadening its digital passport initiative. This aligns with the luxury industry’s Web3 trend and enhances customer experience. The initiative will be displayed at the Watches and Wonders fair in Shanghai from September 13-17, 2023.</p> 
<p>&nbsp;</p> 
<blockquote class="twitter-tweet"> 
 <p dir="ltr" lang="en">“🚀 Wow! Panerai is taking luxury watches to a whole new level by including a <a href="https://twitter.com/hashtag/NFT?src=hash&amp;ref_src=twsrc%5Etfw">#NFT</a> ‘Digital Passport’ with every timepiece! 🌟 This innovative move ensures authenticity and brings exciting benefits. Get ready to own a piece of digital exclusivity! 👏🏼🔥 <a href="https://twitter.com/hashtag/Panerai?src=hash&amp;ref_src=twsrc%5Etfw">#Panerai</a> <a href="https://twitter.com/hashtag/LuxuryWatches?src=hash&amp;ref_src=twsrc%5Etfw">#LuxuryWatches</a>” <a href="https://t.co/AhAkQtAOMd">pic.twitter.com/AhAkQtAOMd</a></p> 
 <p>— NFTs Insights (@NFTsInsights) <a href="https://twitter.com/NFTsInsights/status/1701827463582527579?ref_src=twsrc%5Etfw">September 13, 2023</a></p>
</blockquote> 
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<h2 class="western" style="text-align: center;" id="claiming-your-digital-passport">Claiming Your Digital Passport</h2> 
<p>&nbsp;</p> 
<p>Watch owners can claim their digital passports at the time of purchase from Panerai boutiques or by scanning a QR code on the warranty card. This process is straightforward and user-friendly, ensuring that all customers can easily access their digital passports.</p> 
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<h2 class="western" style="text-align: center;" id="a-partnership-for-the-future">A Partnership for the Future</h2> 
<p>&nbsp;</p> 
<p>Arianee has established strong ties with the luxury watch industry. Having collaborated with watchmaker Breitling on digital IDs as early as 2020. Their partnership with Panerai further solidifies their position as a leader in providing blockchain solutions for luxury brands.</p> 
<p>Panerai’s decision to include <a href="https://walletinvestor.com/magazinadmin/nftnon-fungible-token-g-shock-project/">NFT</a>-based digital passports with their watches represents a significant step forward for both the company and the luxury goods industry as a whole. It’s an exciting development that other brands are sure to follow in the near future.</p>

Panerai’s NFT Leap: Luxury Watches Reimagined

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