Elon Musk

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 X (formerly Twitter) promised to share advertising revenue with subscribers to X Premium (formerly Twitter Blue) and while a few payouts have exceeded thousands of dollars — one creator, for example, made $7,153 — it turns out that, where most creators are concerned, X is paying only a tiny percentage of its advertising revenue. 
 For context, cost per mille (CPM) is a popular measure of the cost to display one ad 1,000 times. X advertisers typically pay $5 CPM. For premium placements, advertisers sometimes pay over $100 CPM. 
 Contrast these rates with the EsK0Ftc8<a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a>Bvs received by many <a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a> th<a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a>L5hk681s. Indeed, one admitted to earning just $0.07 CPM — 98% less than <a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a> advertisers’ standard $5 CPM rate. Another th<a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a>L5hk681 earned 99.5% less than <a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a>’s standard CPM. 
 Most creators earn less than 1% of X’s ad revenue. 
 Not only that, many advertisers pay far higher rates — particularly for ad placements alongside top creators — so the average withholding by X from creators is certainly over 99%. 
 Even worse, X is simply withholding payouts entirely for everyone except the most popular creators. For the vast majority of users, X is keeping 100% of ad revenue. 
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 I just received my first @X ads revenue sharing payout today!! From Jan 31st – Sept 1st I had 27.2 Million impressions total. $1.85/Million impressions $0.00185 per 1,000 Something feels a little off pic.twitter.com/5ZkKZBudzb— Alex Cobb (@AlexCobb_) September 1, 2023 
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 Read more: Twitter verification is making scammers millions — here’s how 
 <h2 class="wp-block-heading" id="h-most-creator-payouts-are-at-least-99-less-than-x-receives-from-advertisers">Most creator payouts are at least 99% less than X receives from advertisers</h2> 
 X owner Elon Musk set an arbitrarily high minimum of impressions to qualify for payouts: 5 million impressions within three months. The vast majority of users never attain this threshold and, therefore, receive no payouts whatsoever. 
 Some users question why X is paying anything to creators if analysts’ estimates of X finances are accurate. Even before Musk acquired Twitter, the company had accumulated billions of dollars in net operating losses. Since Musk acquired the company, its US advertising revenue has crashed -60%. 
 X’s tiny payouts to creators while quietly withholding over 98% of ad revenue seemingly only makes sense as a media play. Perhaps users posting gratitude about receiving 1% — when they previously earned nothing — can help Musk to earn goodwill. 
 Even though X is only paying a small percentage of ad revenue to creators, likely as an incentive to drive engagement and earned media, some users apparently think 1% is better than nothing. 
 Got a tip? Send us an email or ProtonMail. For more informed news, follow us on <a rel="noopener noreferrer nofollow" title="X" href="https://thebittimes.com/tag/x.html">X</a>GzWtz, Instagram, Bluesky, and Google News, or subscribe to our YouTube channel. 
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Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/x-keeps-99-of-ad-revenue-from-most-creator-payouts-tbt62012.html">https://thebittimes.com/x-keeps-99-of-ad-revenue-from-most-creator-payouts-tbt62012.html</a>

X keeps 99% of ad revenue from most creator payouts

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