<p>South Korean culture and arts content platform Yes24 <a href="https://news.mtn.co.kr/news-detail/2023090709055433506" rel="noopener noreferrer nofollow">announced</a> on Thursday that it has signed a business agreement with digital content aggregator Korea Publishing Contents (KPC) to build a digital content distribution ecosystem based on blockchain technology to protect the rights of copyright holders and users alike.</p><p>Yes24 CEO Choi Sera and KPC CEO Lee Joong-ho attended the signing ceremony for the agreement last Tuesday.</p><h2 id="header-0">Collaboration on multiple fronts</h2><p>Under the new partnership, both parties plan to explore various business models and collaborate on marketing efforts to establish and operate the digital content ecosystem. They also intend to cooperate by leveraging their human resources, technological capabilities, and market networks.</p><p>“We will do our best to create a secure and fair digital content distribution environment that both protects and grants more rights to copyright holders and users,” Yes24 said in a statement, adding that it would also strive to contribute to the acceleration of the digital content market.</p><h2 id="header-1">Fueling creativity and content consumption</h2><p>As a major online book retailer, Yes24 provides a range of services, which include selling books as well as tickets for various concerts and events. KPC is a joint venture established by 65 Korean publishers with the collective aim of discovering sustainable growth drivers for the publishing industry. Currently, the company distributes over 1,000 e-books and audiobooks from various publishers to local and international e-book stores and libraries.</p>

Yes24 Teams Up with KPC to Establish Digital Content Distribution Ecosystem

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