MARBLEX

<p>Korean financial holding company Hana Financial Group has formed a strategic partnership with game publisher Netmarble, aiming to capture the attention of digitally savvy youths in South Korea. Their strategy involves introducing innovative financial services and identifying opportunities for joint business projects, as reported by local news outlet <a href="https://www.cstimes.com/news/articleView.html?idxno&#61;558945" rel="noopener noreferrer nofollow">Consumer Times</a>.</p><h2 id="header-0">Financial services in the gaming realm</h2><p>The two sides intend to launch Hana Financial Group’s services within the realm of Grand Cross: Metaworld, a 3D animated massively multiplayer online (MMO) game. Grand Cross is being developed using Unreal Engine 5 and is a project led by Metaverse World, an affiliate of Netmarble.</p><p>While the companies strive to collaborate on joint marketing promotions that encompass both gaming and financial aspects, the specific plans for executing these initiatives are still in the process of being developed.</p><p>Some industry experts anticipate that the two entities will leverage their respective strengths within the virtual world to create synergistic outcomes.</p><h2 id="header-1">User interaction and advertising benefits</h2><p>According to a tech insider who spoke to Consumer Times, there are indications that Netmarble will initially empower Hana to feature the financial group’s affiliated entities on the gaming company’s metaverse platform. This strategic step holds the potential for fostering user interaction and reaping advertising benefits. Additionally, the source mentioned that subsequent to this phase, Hana might take steps to enable customers to access banking services within the virtual domain.</p><p>If, in the future, in-game goods were to establish themselves as a dependable form of currency due to potential policy reforms, it’s believed that Hana Financial Group would play an even more substantial role, leading to increased business opportunities for both partners, the source noted. These offerings would primarily cater to digital native generations.</p>

Hana Financial Group Joins Hands with Netmarble to Attract Digitally Savvy Youths to the Metaverse

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