<p>Bithumb META, the metaverse subsidiary of leading South Korean cryptocurrency exchange Bithumb, is <a href="https://www.khgames.co.kr/news/articleView.html?idxno&#61;217778" rel="noopener noreferrer nofollow">participating</a> in the 24th annual Preview in Seoul 2023, Korea’s largest international textile fair organized by the Korea Federation of Textile Industries. The company is using its metaverse, <a href="https://medium.com/&#64;coinness.gl/bithumb-meta-unveils-naemo-world-a-sneak-peek-into-immersive-metaverse-project-d9b8964f9dac" rel="noopener noreferrer nofollow">Naemo World</a>, to present the integration of fashion into the metaverse and vice versa.</p><h2 id="header-0">Fashion’s future unveiled</h2><p>Under the theme of “Dramatic Core,” this year’s Preview in Seoul is the largest to date with 746 booths from 14 countries participating. Participants are responsible for showcasing materials, textiles, and machinery that represent a future of elevated value.</p><p>In particular, the digital fashion zone features prominent tech companies from both Korea and abroad and showcases the future of the textile fashion industry’s expansion into the metaverse. Visitors can experience firsthand fashion in the metaverse through artificial intelligence (AI) and augmented reality (AR) technologies.</p><h2 id="header-1">Envisioning fashion in the metaverse</h2><p>To shed light on the future of digital fashion commerce, Bithumb META created a setup where visitors can dive into Naemo World to virtually replicate real-world environments and items — such as clothing made of high-quality garments — through digital twin technology.</p><p>Attendees can customize their avatars and explore the brand halls of fashion brand Hazzys and athletic gear brand HEAD in Naemo World. They will also be led through a realistic shopping experience within the metaverse — this includes the entire process, from trying on clothing pieces featured in the brands’ 2023 fall/winter season collections to ordering and purchasing products and getting them delivered in the real world.</p><p>“At this year’s Preview in Seoul, Bithumb META unveiled some of the blueprints for the future of Naemo World’s integration with real-world products and services,” said Bithumb META CEO Cho Hyun-sik.</p><p>He added that the company would continue to expand and develop Naemo World’s ecosystem to be used for various purposes.</p><p>Bithumb META also contributed to the planning and development of an ultra-realistic, three-dimensional showroom using Unreal Engine 5, a real-time 3D creation tool developed by Epic Games.</p><p>Preview in Seoul 2023 is currently being held at Starfield COEX Mall in southern Seoul until Friday.</p>

Bithumb META Offers Metaverse Fashion Experience at Preview in Seoul 2023

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