NEOPIN

<p>NEOPIN, the global CeDeFi platform of South Korean investment holding company Neowiz Holdings, <a href="https://medium.com/neopin-official/partnership-neopin-partners-with-japanese-nft-fi-developer-lena-network-d2d662fd8686" rel="noopener noreferrer nofollow">announced</a> on Tuesday that it is teaming up with Lena Network, a Japanese developer of non-fungible token finance (NFT-Fi) services.</p><h2 id="header-0">Fostering NFT-Fi and DeFi synergy</h2><p>In this collaboration, the companies plan to promote NFT-Fi usage by onboarding NEOPIN onto Lena’s service framework and by launching NEOPIN as a decentralized finance (DeFi) product based on Lena’s governance token $LENA. They will also strengthen cooperative ventures by channeling NEOPIN and Lena Network’s NFT-Fi products. Both companies’ worldwide partners will also receive collective support as part of this agreement.</p><p>“This partnership is meaningful in many ways. We have been able to secure an important Web3 partner in Japan, expand our global DeFi products, and grow our NFT-Fi business,” <a href="https://www.edaily.co.kr/news/read?newsId&#61;01489126635709944&amp;mediaCodeNo&#61;257&amp;OutLnkChk&#61;Y" rel="noopener noreferrer nofollow">explained</a> Ethan Kim, CEO of NEOPIN.</p><p>This comes as part of NEOPIN’s bigger efforts to broaden its global user demographic by launching DeFi products associated with global projects, the first of which is the latest collaboration with Lena. This move will create a strong base for the entry of NEOPIN’s Web3 projects into the Japanese market.</p><p>“We will continue to strengthen our partnerships with outstanding Japanese Web3 projects such as Lena Network, and establish a foundation for our success in the Japanese market,” CEO Kim added.</p><h2 id="header-1">Innovation at Lena Network</h2><p>Lena Network is operated by professionals who formerly worked at institutions like SBI Holdings and JP Morgan. It plans to officially launch its new service, LENA, in the third quarter of this year, which offers loans in Ethereum or stablecoins against collaterals such as NFTs, tokens, and real-world assets (RWA).</p><p>Key partners for this service include NFT collections such as Monkey Kingdom — the first Asian NFT collection and one of Solana’s chart-toppers — and Trekki, a collaborative travel-themed collection made by Polygon and Trip.com.</p><p>“By onboarding NEOPIN, we aim to provide a seamless NFT-Fi adoption and launch DeFi products based on LENA tokens,” said Casper Cheng, CSO of Lena Network. “Following NFT-Fi, Lena Network’s next product will be RWA-Fi. Together with NEOPIN, we will continue to drive innovation in the Web3 space and explore new possibilities for NFT utilization.”</p><p>The current NFT market capitalization is approximately $4.9 billion as of today, according to <a href="https://nftgo.io/analytics/market-overview" rel="noopener noreferrer nofollow">insights</a> from the NFT analysis site NFTGo. While these assets have historically been liquidated through trading, NFT-Fi opens up various methods of liquidation, thereby expanding access to ownership of these assets.</p>

NEOPIN Partners with Lena Network for NFT-Fi Service Development

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