<p>Google, the internet giant, has made a big change to how it deals with ads. This change has a lot to do with scams online and the new Web3 world. Let&#39;s see what this means for all of us.</p><h2 id="header-0">TL;DR</h2><p><a href="https://support.google.com/adspolicy/answer/13594188?hl&#61;en&amp;sjid&#61;17402882085586880096-EU" rel="noopener noreferrer nofollow">Google no longer intends to eliminate violations of fake ads by default and will take down violations only after notification.</a></p><p>Now Web3/Web2 brands need to detect fake ads and eliminate them ASAP.</p><h2 id="header-1">New Google Ads Rules</h2><p>Starting July 24, 2023, <a href="https://support.google.com/adspolicy/answer/13594188?hl&#61;en&amp;sjid&#61;17402882085586880096-EU" rel="noopener noreferrer nofollow">Google will only look at ads that have trademark complaints from specific people or companies</a>. They won&#39;t be checking complaints from everyone anymore. This change is supposed to help with trademark problems in ads.</p><h2 id="header-2">New Way of Checking Ads</h2><p>At the same time, <a href="https://support.google.com/adspolicy/answer/13594188?hl&#61;en&amp;sjid&#61;17402882085586880096-EU" rel="noopener noreferrer nofollow">Google is changing the way they check ads</a>. As new complaints come in under the new rules, some old trademark restrictions will slowly disappear over 12-18 months. This means that companies who advertise will need to know about these new rules.</p><h2 id="header-3">What About Scams?</h2><p>This change has some people worried about scams. Before, Google could stop ads that used trademarks without permission. But now, these ads will keep running until someone complains. This gives scammers a chance to trick people with fake ads.</p><h2 id="header-4">What&#39;s Happening in the World of Web3?</h2><p>This change is not just about scams. It also has to do with Web3. This is a new way of using the internet that&#39;s more open and decentralized. It brings new challenges for staying safe online and protecting brands.</p><h2 id="header-5">Example: Fake Web3 Projects</h2><p>Think about popular Web3 projects like Arbitrum or The Sandbox. Scammers can use Google to show fake versions of these projects. Ads might promise special access or discounts for &#34;Arbitrum token sale&#34; or &#34;The Sandbox NFT marketplace.&#34; But these ads could lead you to fake websites.</p><p></p><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/bffb203b29e047b8ac772d326787ff91.png" /><p></p><h2 id="header-6">The Problem: Losing Your Crypto</h2><p>On these fake websites, you might be asked to connect your crypto wallet, like MetaMask. They might say it&#39;s for a special offer. But connecting your wallet could lead to losing your crypto. Scammers can take all your money from your wallet. This is a scam called &#34;draining.&#34;</p><h2 id="header-7">How to Fight Scams with Web3 Brand Protection</h2><p>This change in Google&#39;s rules and the rise of scams show how important it is to protect brands, especially in the new world of Web3. <a href="https://lawyerd.net/" rel="noopener noreferrer nofollow">Lawyerd</a> is one company that&#39;s working on this. They use smart tech to fight fake stuff online. In their past article <a href="https://coinmarketcap.com/community/articles/649c36635870f2208dc1e65c/" rel="noopener noreferrer nofollow">&#34;How to Report Fake Advertisements on Google and Bing&#34;</a> Lawyerd talks about how to stop fake ads. They also talked about <a href="https://coinmarketcap.com/community/articles/64db6a763442c17af75cb8ca/" rel="noopener noreferrer nofollow">why big brands find it hard to fight fake stuff online</a>.</p><h2 id="header-8">To Sum Up</h2><p><a href="https://support.google.com/adspolicy/answer/13594188?hl&#61;en&amp;sjid&#61;17402882085586880096-EU" rel="noopener noreferrer nofollow">Google&#39;s new rules about trademarks</a> in ads are a big deal. While they want to stop some problems, they might make scams worse. This change is also about the new Web3 world. <a href="https://lawyerd.net/" rel="noopener noreferrer nofollow">Staying safe online and protecting brands</a> are really important, especially now.</p>

Breaking News: NEW Google Ads Policy Shift and the Web3 Impact

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