Dunamu, the fintech company operating South Korea’s leading crypto exchange Upbit, <a href="https://www.dunamu.com/news/864" rel="noopener noreferrer nofollow">said</a> Monday that it signed a memorandum of understanding (MOU) with the Korea Arboreta and Gardens Institute (KoAGI) and the Korea Green Foundation (KFG) to drive a non-fungible token (NFT) biodiversity project over the course of three years. This comes as part of efforts to ramp up biodiversity conservation efforts.The MOU was signed at Dunamu’s headquarters in Gangnam, southern Seoul, with Dunamu CEO Lee Sirgoo, Director Ryu Kwang-soo of the KoAGI, and Lee Mi-kyung, Head of the KFG, in attendance.“This partnership serves as a starting point for Dunamu to actively utilize our technology to conserve biological resources — especially trees — and collaborate with various communities,” said Lee Sirgoo, CEO of Dunamu.<h2 id="header-0">Conservation meets NFTs</h2>The project will involve creating NFTs from images of plant seeds stored in the Seed Vault — a conservation facility managed by KoAGI — which will then be issued through Upbit NFT, the exchange’s NFT trading platform. Owners of these NFTs will have the opportunity to engage in various events such as quizzes, Dunamu said, thereby promoting biodiversity conservation and fostering awareness about the importance of forests.Additionally, certain plant species that have been issued as NFTs will be selected to be placed in plant conservation facilities built in collaboration with botanical gardens located near the plants’ natural habitats.“Given the irreplaceability of both NFTs and flora and fauna, we will continue to do our utmost to fulfill our environmental responsibilities,” CEO Lee emphasized.The involved parties are also looking to establish an online community where they could directly gather the NFT owners’ opinions through methods such as polling to help plan for more upcoming projects. This integration of online projects with offline conservation activities is expected to contribute to local development and biodiversity.<h2 id="header-1">Boosting ESG efforts</h2>As a key part of its ESG strategy, Dunamu has been focusing on trees while leading efforts for environmental protection and forest restoration. Earlier this year, the company teamed up with KoAGI to issue NFTs and contributed its entire sum of sales proceeds and transaction fees of around KRW 20 million (approximately $14,800) to establish an endangered plant protection fund.The company also held a campaign back in March with the Korea Forest Service and the Korea Forest Welfare Institute called “2nd foRest,” dedicated to restoring forests affected by fires. For every virtual tree planted in Dunamu’s metaverse, 2ndblock, two real trees were planted.The following month, Dunamu donated KRW 500 million in aid for the recovery of areas hit by the large-scale forest fires in Gangneung, Gangwon Province. The company also established virtual reality healing gardens at the Geumcheon Fire Station and Seoul Rehabilitation Hospital.

Dunamu Pushes for Biodiversity Conservation Through NFT Project

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