<p>The monthly active user (MAU) count for the virtual asset exchange app Binance has surpassed 230,000 in South Korea, according to a recent analysis reported by local news outlet <a href="https://www.etoday.co.kr/news/view/2275014" rel="noopener noreferrer nofollow">Etoday</a>. This places Binance as the fourth-largest exchange in terms of user base, following more prominent local won-denominated exchanges Upbit, Bithumb, and Coinone.</p><h2 id="header-0">Soaring numbers</h2><p>According to data from the insights platform Mobile Index, the MAU for the Binance app in Korea averaged 230,965 users from February to July this year. Starting from 238,487 users in February, the number peaked at 240,000 in April, followed by a slight decrease to 219,010 in June and 215,743 in July. These figures significantly outpace the 131,799 average for Korbit and 36,123 for Gopax, recorded over the past six months.</p><p>The abundance of users is also reflected in the app’s high trading volume in Korea. In May this year, Binance reportedly accounted for around $58.3 billion in trading volume from Korean users, representing approximately 13% of the total trading volume, according to the <a href="https://www.wsj.com/articles/crypto-is-illegal-in-china-binance-does-90-billion-of-business-there-anyway-2a0af975" rel="noopener noreferrer nofollow">Wall Street Journal</a>. This makes Korea the app’s second-largest market after China in terms of trading volume.</p><p>These statistics are notable considering the fact that Binance does not support won-denominated trading nor has a Virtual Asset Service Provider (VASP) license for Korean operations. They can thus be attributed to the availability of futures trading, which is not offered by local exchanges. According to the Journal, futures trading accounts for 98% of the transactions conducted by Korean users.</p><h2 id="header-1">Regulatory validation</h2><p>Moreover, Binance is registered on the travel rule whitelists of three of the country’s largest exchanges: Upbit, Bithumb, and Coinone. This travel rule regulation was <a href="https://pulsenews.co.kr/view.php?year&#61;2022&amp;no&#61;272453" rel="noopener noreferrer nofollow">put into effect</a> last year, requiring financial institutions to share data on cryptocurrency transactions.</p><p>Being whitelisted means that users of the aforementioned exchanges can easily make trades on Binance after completing Know Your Customer (KYC) identification procedures.</p><p>Each exchange follows its own criteria to add virtual asset service providers to its whitelist, allowing only whitelisted entities to send and receive transactions.</p><p>Industry experts claim that this is yet another depiction of just how lucrative Korea’s crypto market is, as is the case with the significant trading volumes recorded by domestic exchanges. This is likely driving the active efforts of foreign exchanges, including Binance, to penetrate the market.</p><h2 id="header-2">Binance’s ongoing regulatory challenges</h2><p>Earlier this year, Binance acquired a majority stake in Streami, the operator of Korea’s KRW-to-crypto exchange Gopax, aiming to solidify its presence in the Korean market. Following this acquisition, Streami underwent leadership transitions that saw Lee Joon-haeng step down, making way for Binance’s APAC head Leon Sing Foong. Subsequently, the leadership baton was passed to Lee Joong-hoon, the former Vice President of Gopax.</p><p>For these shifts in leadership, Streami <a href="https://medium.com/&#64;coinness.gl/binance-apac-head-urges-the-korean-fiu-to-approve-gopaxs-exec-changes-253fd1ada06f" rel="noopener noreferrer nofollow">submitted</a> reports to the Financial Intelligence Unit (FIU) under the Korean Financial Services Commission (FSC) to inform the regulatory body about changes in company representatives. However, despite these notifications, the financial regulator has not yet granted its approval, likely influenced by the ongoing <a href="https://medium.com/&#64;coinness.gl/sec-lawsuit-stalls-binances-gopax-acquisition-deal-in-south-korea-f79a2dba5ee3" rel="noopener noreferrer nofollow">legal challenges</a> Binance is facing in multiple jurisdictions, including that of the United States.</p><p>In a seeming effort to address this regulatory impasse, Streami has recently decided to undergo yet another change in its CEO position. This marks the third leadership alteration within a span of six months. Meanwhile, the identity of the incoming CEO is yet to be disclosed.</p><h2 id="header-3">Oscillating trends of growth and decline</h2><p>In related news, Mobile Index also reported that Upbit had the highest MAU among virtual asset exchange apps in Korea. From February to July, Upbit averaged an MAU count of 3,280,746, surpassing the 1,005,432 average for Bithumb, marking a threefold difference. Coinone’s average MAU during this period was calculated at 316,277.</p><p>However, over the same six-month period, all won-denominated exchanges except for Korbit experienced a decline in MAU. Gopax witnessed a 22.3% drop from 42,556 users in February to 33,059 users in July. This was followed by 20%, 14.8%, and 6.8% declines for Coinone, Bithumb, and Upbit, respectively. Binance also experienced a 9.5% dip.</p><p>In contrast, Korbit saw a 16.5% increase, rising from 118,816 MAU in February to 131,799 in July.</p>

Monthly Active Users of Binance in South Korea Surpasses 230,000

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