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<p class="is-style-lead">On May 30, All Nippon Airways (ANA), Japan&#8217;s top airline, unveiled ANA GranWhale NFT, an aviation-themed non-fungible token (NFT) marketplace.</p>



<p>The debut collection features the captivating work of renowned aerial photographer Luke Ozawa.</p>



<h2 class="wp-block-heading" id="a-photo-turned-nft">A photo turned NFT</h2>



<p>ANA is the largest airline in Japan, reporting revenues of $12.2 billion last year. To continue creating interesting customer experiences, the company shared its plans to <a href="https://www.ana-neo.com/en/news/pr/202305/20230530/" target="_blank" rel="noreferrer noopener">introduce its NFT line</a>.</p>



<p>On May 30, the aerial photographer Luke Ozawa&#8217;s digital photograph will be transformed into a non-fungible token (NFT). As part of this release, one NFT will be bundled with a film, serving as the original source for photo development. </p>



<p>The auction for this unique NFT, accompanied by the positive film, will commence at a price of 100,000 yen.</p>



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<p>Simultaneously, ANA plans to unveil its second collection of NFTs on June 7, featuring the NFT representation of ANA&#8217;s inaugural Boeing 787 aircraft. These NFTs will be presented as 3D model airplanes and will consist of two distinct types, with a total of 1,574 items available for purchase. </p>



<p>Each NFT in this collection will be priced at 7,870 yen.</p>



<h2 class="wp-block-heading" id="harnessing-advanced-technology">Harnessing advanced technology</h2>



<p>The project was <a href="https://www.anahd.co.jp/group/en/pr/202208/20220823.html" target="_blank" rel="noreferrer noopener">first announced</a> in August 2022, when ANA NEO, a subsidiary of All Nippon Airways (ANA), revealed the official name of their upcoming virtual travel platform as &#8220;ANA GranWhale.&#8221; </p>



<blockquote class="wp-block-quote">
<p>&#8220;We named the service ANA GranWhale to represent the memories and dreams of ANA customers around the world who have traveled with ANA throughout its 70-year history, and the large whale that was born to encompass the whole wild world.&#8221;</p>
<cite>Mitsuo Tomito, ANA NEO president.</cite></blockquote>



<p>As a metaverse travel service that harnesses advanced technologies like virtual reality (VR) to recreate destinations and cultures from around the globe, the platform will comprise three distinct services: Sky Park, a travel-themed park space; Sky Mall, a shopping space; and Sky Village, a visionary area inspired by the cities of the future.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="Japanese NFT Market, what is it?" width="1020" height="574" src="https://www.youtube.com/embed/jkVJ20MPgAQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</div></figure>



<p>ANA exploring NFTs is not new to the industry. </p>



<p>In July 2022, airBaltic, a Latvian airline, announced the release of their second NFT collection, &#8216;Planies,&#8221; which consisted of 10,000 cartoon aircraft designs which offered holders loyalty benefits, including points towards travel. </p>



<p>For airlines, this suggests just a few of the opportunities web3 technology can play in improving customer retention, which may become an expectation for consumers as more airways follow airBaltic and ANA&#8217;s lead.</p>



<p>crypto.news reached out to ANA NEO for a response on what their release means for the industry, and are awaiting its response.</p>



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Japan’s All Nippon Airways ventures into NFTs

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