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	<p>Hollywood A-lister Matt Damon has revealed the true motivation behind his appearance in Crypto.com&#8217;s controversial advertisement, which was widely mocked in the aftermath of the cryptocurrency crash of 2022.</p>
<p>Speaking to the Associated Press at the premiere of his latest film, Damon acknowledged that the ad, which featured him amid a digital landscape of historical figures, had attracted a great deal of criticism.</p>
<p>However, the actor went on to explain that he had taken part in the campaign in an effort to raise funds for his clean water initiative, <a href="https://water.org" rel="nofollow noopener" target="_blank">Water.org</a>.</p>
<p><a href="https://youtu.be/ALe-NjAlLaM" rel="nofollow noopener" target="_blank">According</a> to Damon, the charity had suffered a financially difficult year, and the actor had decided to use his profile to try and generate more donations.</p>
<div class="jeg_video_container jeg_video_content"><iframe loading="lazy" title="Matt Damon tells the story behind his high-profile 2021 Crypto.com TV ads. #shorts" width="500" height="281" src="https://www.youtube.com/embed/ALe-NjAlLaM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div>
<p>Damon explained that Crypto.com had approached him after hearing about his commitment to Water.org, and had subsequently donated $1 million to the charity, without any expectation of publicity.</p>
<blockquote><p>&#8220;I definitely have a lot of gratitude to them, and for what they did for our foundation,&#8221; Damon said.</p></blockquote>
<p>The Crypto.com ad was released in October 2021, and featured Damon alongside aviation pioneers the Wright Brothers and mountaineer Sir Edmund Hillary. However, it attracted widespread criticism after the <a href="https://crypto.ro/en/cryptocurrencies/">cryptocurrency</a> market suffered a severe downturn in 2022.</p>
<p>Damon has since become a figure of fun, with comedians such as Stephen Colbert and TV shows like South Park lampooning his involvement with <a href="https://crypto.ro/en/education/best-crypto-exchange/#3-crypto-com-best-crypto-exchange-app">Crypto.com</a>.</p>
<p>However, Damon remains unrepentant about his decision to appear in the ad, arguing that it helped to raise vital funds for Water.org.</p>
<blockquote><p>&#8220;I stand by what I did,&#8221; he said. &#8220;Water.org is an incredibly important cause, and I&#8217;ll always do whatever I can to support it.&#8221;</p></blockquote>

Why did Matt Damon appear in Crypto.com’s ad?

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