Swash

<h3 id="sapps-one-of-swash-s-first-wave-solutions-is-now-live-with-the-release-of-swash-ads-sads-swash-enters-the-world-of-digital-advertising-with-the-launch-of-sads-the-first-of-many-earn-more-opportunities-for-internet-users-looking-to-amplify-their-passive-earnings-while-setting-new-standards-for-advertising">sApps — one of Swash’s First Wave Solutions — is now live with the release of Swash Ads (sAds). Swash enters the world of digital advertising with the launch of sAds, the first of many Earn More opportunities for internet users looking to amplify their passive earnings while setting new standards for advertising.</h3><p><img src="https://miro.medium.com/max/1400/1*S62W9Y6i6X-vizAgHt4ObA.png" /></p><p>We’re kicking off 2023 with a bang.</p><p>As part of a groundbreaking development in the Swash ecosystem, we are excited to announce that <strong>Swash Ads (sAds) is now live </strong>for all verified Swash Data Union members!</p><p>sAds is the first of the Earn More features within the Swash app. Earn More will be a one-stop shop for new ways to maximise your earnings within the Swash ecosystem and the broader Web 3 passive income space.</p><p>Soon after the release of sAds, you’ll be able to opt-in to complete surveys, watch videos, take quizzes and much more.</p><h3 id="why-here-why-now">Why here? Why now?</h3><p>By now, most of us are aware of the way advertising works online. We know that our data is valuable primarily because it is used to fuel the ads that we see whenever we open a new webpage or scroll on social media.</p><p>What is less known is how limited this model is.</p><p>The world of advertising is undergoing a major upgrade, being forced to adapt when the inefficiency of existing methods are now crystal clear. Although ad spending in the digital advertising market is at an <a href="https://www.statista.com/outlook/dmo/digital-advertising/worldwide" rel="noopener noreferrer nofollow">estimated $616bn</a>, over <a href="https://www.statista.com/statistics/435252/adblock-users-worldwide/" rel="noopener noreferrer nofollow">763.5 million</a> people currently use ad blockers, leading to an estimated <a href="https://www.statista.com/statistics/677466/digital-ad-fraud-cost/" rel="noopener noreferrer nofollow">$81bn</a> wasted on ad fraud and bots.</p><p>Advertisers lack viable alternatives to the current model. Consumers are tired of annoying, badly targeted ads. Advertisers include a vast range of businesses who simply want to get in front of their target audience. To do this in a digital space means relying on only a few dominant players, such as Google and other tech giants, with few effective alternatives.</p><p>On the other hand, everyday internet users are burdened with annoying ads that are rarely relevant due to the low quality data used to fuel them. However, when people are given the chance to opt-in and are compensated for their attention, such as with <a href="https://brave.com/" rel="noopener noreferrer nofollow">Brave</a>, the tables turn.</p><p>With over <a href="https://brave.com/2021-recap/#:~:text&#61;Brave%20Search%20now%20at%202.3%20billion%20annualized%20queries&amp;text&#61;For%20the%20fifth%20year%20in%20a%20row%2C%20we&#39;ve%20doubled,users%20%28high%20water%20mark%29." rel="noopener noreferrer nofollow">50 million</a> users at the time of writing, it’s clear that people are waking up to the fact that they too deserve to be valued within the digital economy and are willing to act on it.</p><h3 id="know-your-worth-get-swash-ads">Know your worth — Get Swash Ads</h3><p>While Swash users receive earnings for their ad attention, advertisers can target a new, hard-to-reach, fully opted-in audience with cookieless zero-party advertising methods.</p><h3 id="how-to-earn-more">How to Earn More</h3><p>Now, verified Swash app users can opt-in to start earning from sAds.</p><p>Not a member yet? <strong>Get the app <a href="https://swashapp.io/apps/extension" rel="noopener noreferrer nofollow">here</a>.</strong></p><p>Verify yourself by going to the Profile section where you can add your email, phone number, and share basic information about yourself so Swash can confirm you’re not a bot.</p><p>As this is a huge development for the Swash app, sAds will launch in beta. This means that, although you can start earning straight away, we’re still testing the feature and there may be bugs. If you spot anything you think we should know about, contact us at dev&#64;swashapp.io or file a ticket on <a href="https://discord.gg/TsZ4FrBaqu" rel="noopener noreferrer nofollow">Discord</a>.</p><p>Once verified, go to the Earn More section within the Swash App. Here, you will see several toggles which allow you to choose what kind of ads you’d like to see.</p><p><img src="https://miro.medium.com/max/1200/1*XDhx3NZb2Cv_BtexIXjuhw.gif" /></p><h3 id="full-page-ads-the-new-tab-experience-ntx">Full Page Ads — The New Tab Experience (NTX)</h3><p><img src="https://miro.medium.com/max/1400/1*N9gtLXF9ZpOCqWEDAW5D4g.png" /></p><p>When you open a new tab on your browser, the new tab will feature a fully customisable space where you can choose what you want to see including widgets, jokes, gifs, and more.</p><p>Soon, when you scroll down from the NTX, you’ll also find the Swash News feed where you can tailor your sources by site or category.</p><p>Ads show as a full page image and also integrated within the Swash News feed.</p><h3 id="push-notifications">Push Notifications</h3><p>Push notifications appear in the form of small text-based popups which appear in the upper right-hand corner of your screen.</p><h3 id="integrated-display-ads">Integrated Display Ads</h3><p><img src="https://miro.medium.com/max/2880/1*u7jxwtiKKL-JjvP_uS3J8g.png" /></p><p><img src="https://miro.medium.com/max/2880/1*KiQr3ThXbQA3u5WUmcE4NA.png" /></p><p>When you’re looking at a list of search results or on certain webpages, small banner ads will appear alongside the content of the page.</p><h3 id="benefits-for-the-community">Benefits for the community</h3><ul><li>Amplify your earnings as you browse</li><li>No need to change your habits, sAds meet you where you are on any browser</li><li>NTX offers a fully customisable experience and tab glow-up</li><li>Receive ads fuelled by Swash’s high-quality data &#61; more relevant ads</li><li>New use case for the Swash token</li><li>Advertisers should buy the Swash token to be able to publish their ads, increasing buying power for the token and rewards for Swash’s users</li></ul><h3 id="benefits-for-brands-advertisers">Benefits for brands &amp; advertisers</h3><ul><li>Connect with hard-to-reach audiences</li><li>A cookieless alternative in the face of <a href="https://blog.hubspot.com/marketing/third-party-cookie-phase-out" rel="noopener noreferrer nofollow">cookiemageddon</a></li><li>Adopt sustainable business practices in a GDPR-friendly manner</li><li>Reduced risk of ad fraud and wasted ad spending</li></ul><p>---</p><p>The launch of sAds marks the first of the <a href="https://medium.com/swashapp/sapps-the-balance-wheel-between-people-and-the-swash-ecosystem-17d75f3e5439" rel="noopener noreferrer nofollow">sApps</a> solutions — an opportunity for others to join us in expanding the Swash ecosystem by building on Swash’s tech stack. Propelling Swash into the world of digital advertising, sAds opens up Swash’s B2B offering while providing another opportunity for Swash’s Data Union members to Earn More as they surf.</p><p><a href="https://swashapp.io/apps/extension" rel="noopener noreferrer nofollow">Install the Swash app</a> and get verified to join the sAds beta today!</p><p>---</p><h3 id="about-swash">About Swash</h3><p>At Swash, if it’s your data, it’s your income.</p><p>Swash is an ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value.</p><ul><li>People share their data to earn while retaining their privacy.</li><li>Businesses access high-quality, zero-party data in a sustainable and compliant way.</li><li>Developers set up and build systems within a collaborative development framework with ease.</li></ul><p>As the world’s leading Data Union, Swash is reimagining data ownership by enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data.</p><p>Join the biggest data movement in Web 3:</p><p><a href="https://twitter.com/swashapp" rel="noopener noreferrer nofollow">Twitter</a> |<a href="https://t.me/swashapp_group" rel="noopener noreferrer nofollow"> Telegram</a> |<a href="https://www.reddit.com/r/Swash_App/" rel="noopener noreferrer nofollow"> Reddit</a> | <a href="https://discord.com/invite/p3DHbgHzdN" rel="noopener noreferrer nofollow">Discord</a> | <a href="https://swashapp.io/" rel="noopener noreferrer nofollow">Website</a> </p><p><em>Swash has completed a Data Protection Impact Assessment with the Information Commissioner’s Office in the UK and is an accredited member of the Data &amp; Marketing Association.</em></p>

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