Choise.ai

<p>For a long time, centralised finance was the main method of accessing various <a href="https://siliconcanals.com/?s&#61;crypto" rel="noopener noreferrer nofollow">crypto</a> services. However, as the popularity of decentralised finance grew, it  became more common for investors to want more control over their assets.</p><p><a href="https://uk.linkedin.com/in/gorbunov-v" rel="noopener noreferrer nofollow">Vladimir Gorbunov</a> is a young innovative serial Fintech and IT entrepreneur who changes  the crypto market with his products. He has extensive experience in the  crypto market and dealing with its volatility. His company <a href="https://choise.com/" rel="noopener noreferrer nofollow">Choise.com</a> connects crypto banking solutions with an earning marketplace with CeFi  and DeFi products. The marketplace features a variety of high-yield  products such as yield farming, crypto-insurance, and staking.</p><p>Besides being a part of the crypto industry, the team behind  Choise.com also operates in the CeFi and DeFi sectors. They started  their journey in 2017 by launching the Crypto wallet and platform known  as Crypterium. After DeFi started gaining popularity, the team expanded  its services and eventually became Choise.com. Their vision is to  provide the best possible crypto experience by combining the benefits of  both DeFi and CeFi.</p><p>Choise.com is currently raising a round of $33M, despite the crypto winter.</p><p>We  caught up with Vladimir to understand why Choise.com is unique, how  companies can attract investments in the tight market, and what are the  prospects for earning in CeFi and DeFi.</p><h2 id="header-0">SC: What is Choise.com, and which market problems are you solving?</h2><p><strong>Gorbunov:</strong> Choise.com is a brand-new solution, an earning marketplace that  combines CeFi and DeFi services to offer users more opportunities to  earn on crypto. It is important for the market because the primary  retail crypto audience is made up of people who want to earn money: in  various iterations, using various means, at various levels of ability,  and so on. The huge hype around the decentralised and DeFi markets has  also been proven: this market has grown by over $100B in literally two  years.</p><p>New companies entering the market have integrated all these  mistakes into their risk strategy, such as Choise.com, and we now have  good knowledge and understanding of how to manage this business to avoid  mistakes made before. The centralised side also has an issue with the  reliability of their protocols, which are constantly breaking – there’s a  lot of scamming there, and some money is siphoned out of there – this  is a matter of protection, selection, and scoring these products.</p><h3 id="sc-tell-us-about-your-general-idea">SC: Tell us about your general idea.</h3><p><strong>Gorbunov: </strong>We  are one of the first companies on the market to unify centralised and  decentralised earnings in one place by erasing the borders between DeFi  and CeFi. Because earning is universal – it’s for everyone.</p><p>Our  goal, as a marketplace, is to handle the selection, scoring, and  integration instead of competing with everyone. We are among the first  on the market to create a transaction builder protocol as part of our  Charism platform that lets users process transactions and move their  liquidity from the centralised to the decentralised side through very  simple steps.</p><h3 id="sc-you-have-announced-a-33m-series-a-round-could-you-talk-about-why-you-re-actively-fundraising-right-now">SC: You have announced a $33M Series A round. Could you talk about why you’re actively fundraising right now?</h3><p><strong>Gorbunov: </strong>First  of all, in the history of Choise.com, this is by no means a very large  figure, because the company has already invested over $50M in  development over the last five years. We have already secured $15M, and  launched equity sales on the <a href="https://www.seedrs.com/choise?utm_source&#61;article&amp;utm_medium&#61;pr&amp;utm_campaign&#61;all%7C-vladimir_silicon_canals-%7Cseedrs%7Cperf_006&amp;utm_content&#61;&amp;utm_term&#61;%7C" rel="noopener noreferrer nofollow">Seedrs platform</a>.</p><p>We  have thousands of investors participating in our investment rounds, as  we always give members of our community a chance to take part. In terms  of full-scale funds, Choise.com has seen investments from 24 funds so  far, among which is<a href="https://siliconcanals.com/promoted-content/sprengel-on-investing-in-crypto-projects/" rel="noopener noreferrer nofollow"> Grupo HS3</a>.</p><p>During  the current crypto winter, many companies have left the market. But the  niche in which we operate, and the marketplace sector where we have a  business subsection, are all-seasonal. This means, we can operate in  these markets efficiently, whether it is during a “winter” or a  “summer”. That’s why right now, we have an opportunity to attract a new  audience and get ready for the next bull run.</p><h3 id="sc-go-into-a-bit-more-detail-about-your-product-how-does-choise-com-differentiate-itself-from-competitors">SC: Go into a bit more detail about your product. How does Choise.com differentiate itself from competitors?</h3><p><strong>Gorbunov: </strong>Our  main product is an earn marketplace that offers the best solutions for  earning on digital assets. Instead of competing with market giants,  Choise.com gathers its products and services so users can access them  easily with a press of a button.</p><p>Our goal is to provide access to  all the most interesting earning opportunities available on the market.  This aggregation allows us to offer more choices and simplify the  process, ensuring easier availability for various participants, while  also protecting them from potential losses.</p><p>So this unification, simplifying the process of entry into decentralised and centralised investment products, is the key value.</p><h3 id="sc-you-re-currently-raising-funds-where-will-the-funds-go">SC: You’re currently raising funds. Where will the funds go?</h3><p><strong>Gorbunov: </strong>The  first direction is token management. Our native token CHO has already  seen impressive growth since its listing, despite the current crypto  winter. CHO is listed on leading centralised and decentralised  exchanges, such as Uniswap, LBank, Raydium, MEXC Global, and Gate.io,  and there are more to come.</p><p>We’re also planning to invest further  into product enhancement. We are aiming to become the market leader as  an earning marketplace, as well as to continue improving our B2B  products. Finally, we will continue to attract new users.</p><h3 id="sc-you-mentioned-that-you-ve-already-raised-15m-from-your-stated-goal-of-33m-what-would-be-the-main-point-in-favour-of-investing-in-you">SC:  You mentioned that you’ve already raised $15M from your stated goal of  $33M. What would be the main point in favour of investing in you?</h3><p><strong>Gorbunov: </strong>Choise.com  is building a business where everyone who participates in the ecosystem  wins. We offer a product that 90% of the entire crypto space currently  needs. The demand for CeFi/DeFi integration and a unified marketplace  for earning solutions is something that has already been proven clearly.  In the current market, it is a key value, and we expect it to only grow  going forward. At Choise.com we are moving ahead of the curve to  respond to this demand.</p><p>We work with funds that understand the  value of long-term investments. We base the idea on the tokenomics of  our CHO token and its lock-ups. Even though our competitors initially  told us it was a bad strategy, their own practices proved them wrong.</p><h3 id="sc-we-re-in-a-crypto-winter-right-now-do-you-think-this-is-a-favourable-time-for-investment">SC: We’re in a crypto winter right now. Do you think this is a favourable time for investment?</h3><p><strong>Gorbunov: </strong>Every  winter is great because the market gets smarter. People lose their  rose-tinted glasses and start looking at things through the viewpoint  of, “what does this company have?”. I think the extremely important  companies in the current climate are those with expertise and  experience, who have already shown what they can do and get results.</p><p>And  now we’re using the existing product as a foundation to build a new  one. I think good projects can raise money under any circumstances.</p><h3 id="sc-how-has-the-crypto-winter-affected-choise-com-specifically">SC: How has the crypto winter affected Choise.com specifically?</h3><p><strong>Gorbunov: </strong>The  team at Choise.com has experience in successfully surviving crypto  winters. We committed to launching Charism and other products and stuck  to it. Also, we were on time with the idea of integrating CeFi and DeFi.  We are optimistic about the future.</p><p>What’s happening on the  market doesn’t affect us at all. In our TVL business, we’re not seeing  any far-reaching changes yet. Totals are basically, give or take a  little, at the same level. Maybe activity is a little bit down, but so  is the marketing cost; generally, players have changed their approaches.  And generally, players in our market have changed their approaches a  little bit.</p><h3 id="sc-what-are-your-plans-for-the-near-future">SC: What are your plans for the near future?</h3><p><strong>Gorbunov: </strong>We  are continuing to build our marketplace. We had CeFi infrastructure,  and now we are developing DeFi and adding some CeFi products. We need to  accelerate our pace, and the new round will help.</p><p>We’re working  on integrating more complicated products, like arbitrage and portfolio  strategies, a portfolio management company, and algorithmic strategies  for NFTs. We’re planning to launch the first 2-3 companies in Q1, launch  new funds continually, add new funds, and have new earning  opportunities for our customers.</p><p><strong>Read full article: <a href="" rel="noopener noreferrer nofollow">https://siliconcanals.com/news/startups/fintech/interview-with-fintech-entrepreneur/</a></strong></p>

“Crypto winter is great because the market gets smarter”: An interview with serial fintech entrepreneur Vladimir Gorbunov for Silicon canals

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