Swash

Very soon, Swash members will be able to see ads and get rewarded for doing so with the integration of Adshares into the Swash ecosystem.While Swash users will receive earnings for their ad attention, advertisers will be able to target a new audience of fully opted-in, enthusiastic people who receive ads fuelled by Swash’s data.<h3 id="strong-what-is-swash-strong">What is Swash?</h3>In the face of “cookiepocalypse” — consumer data used to target advertising is becoming more and more valuable — and consumers are beginning to realise the power they have. By selling pieces of personal data, preferences — they enable advertisers to reach them more efficiently.<a href="https://swashapp.io/" rel="noopener noreferrer nofollow">Swash</a> (SWASH) is the first and largest Data Union. As an ecosystem of tools and services, it enables people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value.To bring further value to the Swash user base, the ads (<a href="https://swashapp.io/static/files/paper/whitepaper-v1-july-2021.pdf" rel="noopener noreferrer nofollow">sAds</a>) feature will enable Swash members to be rewarded for receiving ads. The ads — fuelled by Swash’s zero-party data — will give members another way to earn Swash tokens as they surf the web.<h3 id="strong-what-is-adshares-strong">What is Adshares?</h3>Adshares (ADS) is the most advanced blockchain-based project in the advertising market, whose decentralised ecosystem connects publishers and advertisers directly.Adshares develops a three-layer complete solution for ad tech: from its blockchain, through the Adshares ad settlement protocol, to ad servers which allow it to manage and place campaigns in all touchpoints, including the Metaverse.Through this integration, Swash will work with Adshares to bring high quality, relevant ads to Swash users.<h3 id="strong-advertising-enters-web-3-strong">Advertising enters Web 3</h3>The world of advertising is undergoing a major upgrade, being forced to adapt when the inefficiency of existing methods are now crystal clear. Over <a href="https://www.statista.com/statistics/435252/adblock-users-worldwide/" rel="noopener noreferrer nofollow">763.5 million</a> people currently use ad blockers, leading to an estimated <a href="https://www.statista.com/statistics/677466/digital-ad-fraud-cost/" rel="noopener noreferrer nofollow">$81billion</a> wasted on ad fraud and bots.Advertisers lack viable alternatives to the current model. Consumers are tired of annoying, badly targeted ads. Advertisers include a vast range of businesses who simply want to get in front of their target audience. To do this in a digital space means relying on only a few dominant players, such as Google and other tech giants, with few effective alternatives.On the other hand, everyday internet users are burdened with annoying ads that are rarely relevant due to the low quality data used to fuel them. However, when people are given the chance to opt-in and are compensated for their attention, such as with <a href="https://brave.com/" rel="noopener noreferrer nofollow">Brave</a>, the tables turn.With over <a href="https://brave.com/2021-recap/#:~:text&#61;Brave%20Search%20now%20at%202.3%20billion%20annualized%20queries&amp;text&#61;For%20the%20fifth%20year%20in%20a%20row%2C%20we&#39;ve%20doubled,users%20%28high%20water%20mark%29." rel="noopener noreferrer nofollow">50 million</a> users at the time of writing, it’s clear that people are waking up to the fact that they too deserve to be valued within the digital economy and are willing to act on it.<blockquote>“The rise of Blockchain and the death of cookies mark the beginning of a new era of consumer advertising. Users start to realise the value of their personal data — and advertisers are seeking ways to segment, target and reach relevant groups with their message. We are happy to be working with a company which tries to marry the needs of marketers with respect for consumers’ privacy.”— Jacek Studzinski, Adshares“Many people are aware of the role data has in fuelling the ad industry but are turned off by how badly targeting happens or how irrelevant the ads themselves are. United by a shared vision to empower individuals within the digital economy, we’re really excited to work with the Adshares team to reimagine advertising and bring even more value back to our communities and stakeholders.”— Reza Naeeni, Swash</blockquote>Stay tuned for the latest updates on the integration and follow Swash to be the first to know about the new sAds feature launch.<h3 id="strong-about-adshares-strong">About Adshares</h3>Adshares is a decentralised advertising ecosystem that provides a range of adtech services to empower the marketing activities of any company. Direct contracts between Publishers and Advertisers are possible thanks to the use of blockchain protocol.Capable of holding the entire programmatic industry’s advertising settlements, Adshares also facilitates the growth and development of the entire marketing area.<ul><li>Simplifies blockchain adoption by the ad tech industry</li><li>Brings transparency to advertising buying and value chain</li><li>Enables placing ads in web 3 apps and the Metaverse</li></ul>Adshares serves as the default advertising solutions that can be applied for media, games, metaverses, webs and DOOH.Community channels:<a href="https://twitter.com/adsharesNet" rel="noopener noreferrer nofollow">Twitter</a> |<a href="https://adshares.net/" rel="noopener noreferrer nofollow"> Website</a> | <a href="https://discord.gg/KqW98MbAce" rel="noopener noreferrer nofollow">Discord</a><h3 id="strong-about-swash-strong">About Swash</h3>At Swash, if it’s your data, it’s your income.Swash is an ecosystem of tools and services that enable people, businesses, and developers to unlock the latent value of data by pooling, securely sharing, and monetising its value.<ul><li>People share their data to earn while retaining their privacy.</li><li>Businesses access high-quality, zero-party data in a sustainable and compliant way.</li><li>Developers set up and build systems within a collaborative development framework with ease.</li></ul>As the world’s leading Data Union, Swash is reimagining data ownership by enabling all actors of the data economy to earn, access, build and collaborate in a liquid digital ecosystem for data.Let’s connect:<a href="https://twitter.com/swashapp" rel="noopener noreferrer nofollow">Twitter</a> |<a href="https://t.me/swashapp_group" rel="noopener noreferrer nofollow"> Telegram</a> |<a href="https://www.reddit.com/r/Swash_App/" rel="noopener noreferrer nofollow"> Reddit</a> |<a href="https://www.linkedin.com/company/swashapp" rel="noopener noreferrer nofollow"> LinkedIn</a> |<a href="https://swashapp.io/" rel="noopener noreferrer nofollow"> Website</a>

Swash enters the world of advertising by partnering with leading Web 3 ad platform, Adshares

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