KOLO Market

Music is permeating every aspect of life&#39;s entertainment, social and consumer aspects. We are also seeing some new trends at the industry level: the &#39;listening industry&#39; is gradually shifting to the &#39;blockchain industry&#39;, where music is being used in every imaginable way, and smoothing the music-to-consumption chain. Unlike image NFTs, which can be displayed on web2 social platforms, music NFTs are beginning to penetrate many applications in the Web3 space, and the entry of well-known musicians has brought more attention to the block and opened the eyes of musicians around the world to the potential of the NFT market, which is likely to be a key factor in transforming the global music market by giving back to creators to a greater extent. disrupting the traditional copyright system and changing the industry&#39;s previous revenue distribution model. <img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/91f35499f6c742e5824303d0ccbf76a3.png" />The IFPI&#39;s 2021 Global Music Report reveals that in 2020, revenues in the global recorded music market rose rather than fell against the backdrop of the global pandemic, with global recorded music industry revenues growing for the sixth consecutive year to reach US$21.6 billion in 2020. Of this, streaming revenues grew by 19.9% to US$13.4 billion and is the only source of revenue growth in 2020. The growing global music market and the focus on NFT by artists also signals a trend - music NFT will be the next hot spot in the NFT sector. With an initial estimate of 50 music NFT platforms launching in 2021 and countless musicians releasing NFTs, when looking at the value of a music NFT project, what is the value of a piece of music?At this point, we go back to the source and look at the reviews and awards that the record has received from the music industry, just as we would do a &#34;public review&#34; before choosing a restaurant. These reviews are authoritative and objective, and also serve as a guideline for the music industry. <img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/0c640be62de243409138dd7cbe3346af.png" />KOLO.Marke is a decentralised meta-universe &#43; classical music web3.0 platform that plays on the music platform &#43; meta-universe &#43; NFT and is open to multiple types of user groups. As a pioneer in classical music NFT, it has sparked the attention of many high net worth users since its launch. It is reported that many of the dozens of albums on the platform have won multiple awards and high praise from industry insiders. Its investor, KUKE.US, owns millions of music works and content licensed from internationally renowned record labels and classical labels such as Naxos and Marco Polo, and maintains a strong and long-standing partnership with its strategic partner, Naxos Music Group (Naxos). The recordings have won many prestigious awards worldwide, such as the Grammy and BBC Music Magazine.So what are the major awards KOLO&#39;s NFT records have won and what kind of collectible investment value do they have? Join NFT Informer Kira to find out.Gramophone magazine: the industry benchmark <img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/bb960bd3552d4728806ef7398ccc2d2b.png" />Founded in 1923 by Scottish author Compton Mackenzie, Gramophone is a monthly magazine published by the UK&#39;s largest media group, Haymarket. The Gramophone Awards, which honour what it considers to be the best classical recordings in a variety of categories, are awarded to individuals or groups who have made an outstanding contribution to classical music and the recording industry, and are voted on by a jury of Gramophone magazine over three rounds. It is still a highly respected name in the classical music recording industry, further consolidating its influence as a comprehensive brand of classical music outside the established music press.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/af5667897cf54df68af5dddb78ee8caf.png" />KOLO&#39;s first auction album, Beethoven&#39;s Moonlight Sonata by Friedrich Gulda, was named one of the 50 greatest Beethoven recordings of all time in Gramophone Magazine&#39;s October 2010 issue (updated in 2020) and sold for eight times its starting price, confirming the value of this album.Penguin Record Guide: the definitive record reference book<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/cbb0d359b1b54e2280b0e7d2e8458716.png" />The Penguin Record Guide, published by Penguin Publishing Group, is now the world&#39;s most authoritative and repertoire-rich record review book, and is the premier reference book for music lovers and CD collectors worldwide. One of its key features is the intuitive use of star ratings, as in a Michelin restaurant, with one to three stars representing Fair, Good and Outstanding performances, and a flower following the three stars when the reviewer considers that there is a particularly good performance on a three-star release, after considering the price and the recording. The &#34;Penguin 3 Star Record with Flower&#34; is recognised as a highly collectible record.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/f4c194348d794925bcba933845134b87.png" />In 2010, Mendelssohn: String Quintet was selected for the Penguin Record Guide as &#34;a perfect balance between energy and elegance, with perfectly moving interludes, crisp and clear witty pieces, warm and stylish slow movements, and a sublimely sparkling finale, the recording quality is excellent&#34;.ICMA Classical Music Awards: Senior Jury<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/e1eb195cb7724619a997d2e344e99501.png" />The ICMA (International Classical Music Awards) is one of the world&#39;s most important classical music awards, with a jury consisting of dozens of leading classical music magazines and institutions and hundreds of senior music critics, recognising outstanding contributions to the field of classical music each year.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/6d9dbd4311e74a559e2894f1c498af51.png" />The album Bach: Violin Suite/Beethoven: Piano Sonata No. 3 has been auctioned and has been nominated by the ICMA and has received high praise from Gramophone Magazine, CLassictoday.com, MusicWeb International and others.In 2018, the album was reviewed by Gramophone Magazine as &#34;Beethoven&#39;s work is fine, but even more fascinating is F. Busoni&#39;s piano version of Bach&#39;s Chaconne, and ORFEO Records captures the best of Arturo Benedetti Michelangeli at the keyboard in his prime. The best sound of the keyboard giant at his peak&#34;.German Classical Music Prize: a major award in the classical music world<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/a9ad282f63464b5f8a1200da3dee955b.png" />The German Classical Music Prize (OPUS KLASSIK) has been described as &#34;the most important prize in the classical music world&#34; and has succeeded the ECHO KLASSIK as Germany&#39;s largest music prize. With the Echo Award now a thing of the past, the German classical music industry, from major record labels to independent record companies, publishers and concert promoters, has finally launched a new initiative: the creation of a German Classical Music Award, independent of the German Music Industry Association.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/37a102d7adc8405f8e9ca6285ece5da1.png" />This album, released in 2021 for Naxos&#39; unique combination of guitar and mandolin, has received critical acclaim from the music industry for its innovative melodies, unique style combined with flawless playing and good recording quality, and was nominated for the Classical Composition Award by Opus Klassik, one of classical music&#39;s highest awards, in the same year. The American Record Guide considered the album to be a wonderful recording of two musicians at their best.The number of artists and record sales figures in the current music NFT segment are not yet comparable to the digital music market, which means that there is a vast market for music NFT and may bring more possibilities for the development of the music industry, while the value of a product is more important in the increasing number of NFT productions coming out, which may determine the selling price and volume of the project in the future.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/52a8f95793da40d3b7a7fab2a447459e.png" />Classical music recordings such as these will continue to be chosen by the market only if they create collectible works and artists, and awards and reviews will empower a work. The classical music user base is already changing, and the interests of Generation Z users will produce a number of unicorns, which will attract more attention and investment from emerging capital.

What is the value of the music NFT project? Inventory of the "Michelin 3 stars" of the classical music NFT project albums

KOLONFT

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