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<p>EAI is Edain’s native utility token built on the Xiden blockchain. The applications within the Edain ecosystem can only be accessed using EAI, furthering Edain’s goal to offer knowledge both as a utility and an investment opportunity.  </p><p>One such application is Decision Point, a market sentiment analysis tool designed to collect and process data through various indicators in order to provide actionable knowledge that aid individuals and organizations in the decision-making process.</p><p>Decision Point is a big analytics and visualization software app that provides actionable knowledge and easily interpretable results.</p><h2 id="header-0">Decision Point&#39;s Marketing Indicators - factors that influence a company&#39;s image in the market</h2><p>We all have been preached so many times that marketing is an effective way of engaging customers. And it is, it really is! Marketing is a tool used to keep the conversation going, and it helps build and maintain a company’s reputation.</p><p>Starting from the premise that marketing is one of the most important factors that influence the evolution of an organization or company, this article presents the marketing indicators analyzed by the Decision Point app.</p><p>The app <a href="https://medium.com/&#64;edain.software/decision-point-combines-nlp-and-ai-to-optimize-decision-making-f6497bad9aac" rel="noopener noreferrer nofollow">combines <em>Artificial Intelligence </em>(AI) with Natural Language Processing (NLP)</a> to replace the traditional linear data analytics approach and gives users precise information and easily interpretable results.</p><p>The previous article presented how DP’s business indicators provide insights into a complex sentiment analysis that can be interpreted easily without having a degree in economics. <em>Read the previous article <a href="https://medium.com/&#64;edain.software/decision-point-series-business-indicators-a-tool-that-can-change-the-way-you-invest-401c9317b32d" rel="noopener noreferrer nofollow">here</a></em>.</p><h3 id="decision-point-s-marketing-indicators">Decision Point’s Marketing Indicators</h3><p>It is one thing to observe a company’s presence in the market and another to analyze how they grow a loyal and engaging fan base. So many articles out there give advice, case studies, and tips on the marketing of specific companies but maybe not like this one, which focuses on metrics and the key performance indicators used to identify a company’s marketing results and presence.</p><p></p><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/1dcc1caed561458abbbfc03573dcb60a.png" /><h3 id="strong-marketing-presence-strong"><strong>Marketing Presence</strong></h3><p>A quantitative indicator that shows how visible a company is in the market. Based on the visibility rate, the brand image can be understood from a quantitative perspective, as the indicator sums up all the mentions of the respective company in the news data.</p><p>The <em>Marketing Presence</em> indicator analyzes the company’s evolution, contribution, and presence extracted from its propagation speed in news media.</p><h3 id="general-opinion">General Opinion</h3><p>This indicator displays the general social mood detected in online sources regarding a company over a predetermined period. It helps identify if the public opinion is <em>positive</em> or <em>negative</em>.</p><p>The <em>General Opinion</em> indicator’s importance is given by its characteristic to identify how a company is perceived by the market and its value within that market.</p><h3 id="marketing-core-company">Marketing Core Company</h3><p>This indicator displays the news analysis regarding the overall image of the company. It aids in observing the element that gives the company its value.</p><h3 id="marketing-core-products">Marketing Core Products</h3><p>This indicator displays the news analysis of the core products that a company is primarily promoting and which can be acquired by a customer.</p><h3 id="marketing-core-persons">Marketing Core Persons</h3><p>This indicator displays the news analysis of the management team and image-promoted persons within a company. It evaluates business managers and leaders based on their ability to identify, cultivate, and exploit the core competencies that make sustainable growth possible for the company.</p><p>If you want to understand further how the Decision Point app provides insights into companies, you can read the case studies available <a href="https://edain.ai/static/media/Decision_Point_Case_studies_light_update.0a0b971a.pdf" rel="noopener noreferrer nofollow">here</a>.</p><p>The <strong>Decision Point </strong>app can be accessed <a href="https://decisionpoint.prisma-analytics.com/" rel="noopener noreferrer nofollow">here</a>.</p><p><a href="https://bit.ly/3iji6Mm" rel="noopener noreferrer nofollow">Website </a>| <a href="https://edain.ai/files/Edain-whitepaper.pdf" rel="noopener noreferrer nofollow">Whitepaper</a> | <a href="https://bit.ly/3zQePdz" rel="noopener noreferrer nofollow">Telegram</a> | <a href="https://bit.ly/3D0bvyl" rel="noopener noreferrer nofollow">Twitter</a> | <a href="https://bit.ly/3D4bKsl" rel="noopener noreferrer nofollow">Instagram</a> |<a href="https://bit.ly/3uq7WhO" rel="noopener noreferrer nofollow">Facebook</a></p><p></p><p></p>

EAI token can be used to access Decision Point - a sentiment analysis tool that provides actionable knowledge

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