Bitcoin Runes: Is This Crypto’s Next Big Trend

Bitcoin Runes: Is This Crypto’s Next Big Trend

Created 2mo ago, last updated 2mo ago

Op-Ed: Ordinals mania, BRC-20 stagnation, Runes hype - exploring the crypto community's obsession with Bitcoin's new token standard.

Bitcoin Runes: Is This Crypto’s Next Big Trend

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Bitcoin, the world's first and most valuable cryptocurrency, is experiencing a renaissance.

The launch of token standards on this venerable blockchain is nothing short of monumental, marking a new era of innovation and expansion. From the continued growth of Ordinals to the stagnation of BRC-20 tokens and the sudden surge of Runes, the Bitcoin ecosystem is evolving at breakneck speed.

The significance of these developments cannot be overstated. For the first time, Bitcoin is moving beyond its role as a store of value and medium of exchange to become a platform for creative expression and complex financial instruments. The iterations are happening fast and furious, with each new standard building upon the successes and failures of its predecessors.

Let’s take Ordinals, for example.

Ordinals’ Meteoric Rise

Launched in January 2023, this protocol allows users to inscribe satoshis (the smallest unit of Bitcoin) with unique content, creating NFTs native to the Bitcoin blockchain. The response was immediate and overwhelming, with social activity and engagement soaring to unprecedented heights.

According to data from LunarCrush, interactions with Ordinals-related content increased by an astonishing 6,377.6% in the months following the launch to today.

Number of social interactions in the last year for keywords surrounding, “Ordinals” on

But High Fees Leave Some Concerned

While the high fees associated with Ordinals caused some concern within the Bitcoin-only community, the protocol continues to gain traction. As more users discover the potential of NFTs on Bitcoin, the demand for Ordinals is likely to grow, even as the community works to address the fee issue.

On the other hand, BRC-20 tokens, introduced in February 2023, have seen a flattening of interest.

Designed to create a standard for fungible tokens on Bitcoin, BRC-20 aimed to be cheaper, faster, and more accessible than Ordinals, with the added bonus of programmability. However, data from LunarCrush suggests that engagement with BRC-20 content has stagnated, with the trendline of a number of social interactions essentially flat over the last 3-months.

Number of social interactions in the last 3 months for keywords surrounding, “BRC-20” on

But the real game-changer is Runes.

Runes: The Token Standard That Could Rule Them All

Introduced as an idea by Casey Rodarmor in September 2023, Runes is set to launch at the Bitcoin halving in 2024. This token standard combines the best of Ordinals and BRC-20 while adding its own unique twist. Unlike Ordinals, which allows for the creation of NFTs, Runes is designed specifically for the launch of fungible tokens on Bitcoin.

The key innovation of Runes is its use of "edicts" - small, lightweight transactions that can be used to transfer ownership of tokens without clogging up the Bitcoin network. This allows for faster, cheaper, and more efficient token transfers, opening up new possibilities for creators and collectors alike. And the market has taken notice.

Runes Engagement Dwarfs Ordinals and BRC-20

Even though Runes hasn't officially launched yet, social activity and engagement around the project are already surging. LunarCrush data shows posts receiving interactions with Runes-related content reaching as high as 8 million interactions in 1 day in the second week of April, far outpacing both Ordinals and BRC-20 tokens.

Number of social interactions in the last 3 months for keywords surrounding, “Runes” on

Innovation, Creativity, and Decentralization for All

So what does all this mean for the future of Bitcoin?

In short, it means that the king of cryptocurrencies is far from dead. Despite its age and purported limitations, Bitcoin is proving to be a hotbed of innovation and creativity.

The success of token standards like Ordinals and the anticipated launch of Runes demonstrate that there is a real demand for expanding the capabilities of this blockchain, even as BRC-20 tokens struggle to maintain momentum.

Of course, there are challenges to overcome. As more people flock to use Bitcoin for purposes beyond simple value transfer, the cost of utilizing its block space is bound to increase. But this is a natural consequence of Bitcoin's success and one that can be managed through the development of layer 2 solutions like the Stacks blockchain.

For entrepreneurs and builders in the space, the message is clear: now is the time to get involved.

The launch of token standards on Bitcoin has opened up a world of possibilities, from creating and trading unique digital assets to building complex Dapps. And with the rise of Runes showing no signs of slowing down, the future looks bright indeed.

But perhaps the most exciting aspect of all this is what it means for the average person. Token standards on Bitcoin are not just for the tech-savvy or the financially privileged. They are for everyone - whether you're an artist looking to monetize your digital creations, a collector searching for the next big thing, or simply someone who believes in the power of decentralization.

In conclusion, the evolution of token standards on Bitcoin is a testament to the resilience and adaptability of this groundbreaking technology. From the continued growth of Ordinals to the stagnation of BRC-20 tokens and the anticipated launch of Runes, each iteration has brought us closer to realizing the full potential of Bitcoin as a platform for innovation and creativity.

So let us embrace this new era with open arms and open minds. Let us explore the possibilities and push the boundaries of what's possible. And most importantly, let us remember that Bitcoin belongs to all of us - not just the early adopters or the tech elite, but everyone who believes in the power of decentralization and the potential of a better future.

The rise of Runes is just the beginning. The future of Bitcoin is bright, and it's ours for the taking.

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