Dive into a comprehensive H1 2024 report covering crypto market analysis, key narratives and users trends, informed by world-class crypto data and CMC users insights.
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Chapter 1: Market Overview
Global Crypto Market Cap: $2.3 trillion (-14.5% in Q2)
24hr trade volume: $79.4bn (+223% in Q2)
Is History Repeating Itself?
Yes, repeating:
- In the early stages of the bull run, Bitcoin has historically led the market, where Bitcoin Dominance (BTC.D), a measure of BTC’s market cap against total market cap, will gain. BTC.D gained from 38.4% in November 2022 to 54% in this cycle.
- An increase in stablecoin supply, indicating an influx of capital into crypto markets, signals the onset of a bull market. Since the start of 2024, stablecoin supply has gone up 19.8%.
- The decrease in BTC's supply on exchanges was reflected in the 2021 bull cycle, as investors transferred BTC to cold wallets for long-term storage. This trend is currently playing out.
No, not repeating:
- The current bull cycle drawdown is less severe than previous cycles, with a max drawdown of 18% compared to over 50% in the 2021 bull, likely due to BTC as a maturing asset and ETF flows.
- BTC reached an all-time high of $73,000 before the halving. In all previous cycles, BTC only reached ATH after the halving due to a supply shock. This unprecedented move was primarily due to institutional inflows from spot BTC ETFs.
We are in the middle of the bull market, but retail is yet to be here
- So far, the bull market is driven by crypto natives and institutional investors.
- Over $17.1B in total institutional inflows, with Bitcoin gaining the majority at $16.7B.
- Meanwhile, retail user metrics like Google search trends, new crypto YouTube subscribers, and App Store rankings signal that most retail users still need to arrive.
Only Three Sectors Experienced Positive Growth in Q2
Chapter 2: Market Sentiment - Unwrapping CMC’s Unique Data
CoinMarketCap is the world’s most trafficked crypto website and the number one source of crypto data, insights, and community. By analyzing the viewing behavior of our millions of users, we can detect emerging trends and changing priorities within the global crypto community.
Most Popular CMC Categories
From Jokes to Giants: Meme Coins Become Crypto’s Top Trend
For the first time, Meme Coins have become the most popular category in crypto, flipping the previously dominant Smart Contract, DeFi, and NFT narratives. Meme Coins accounted for ~23% of page views on CoinMarketCap, with over 25 million in June.
Surge in Solana's Popularity: Is SOL Challenging Ethereum's Dominance?
This month, the Solana ecosystem has garnered more attention than the Ethereum ecosystem. Although this doesn't directly reflect network activity, it signals a notable trend. Since October 2023, SOL and its meme coin ecosystem have gained significant momentum in both price performance and popularity. While Solana hasn't yet dethroned Ethereum, the surge in interest reveals its growing prominence in the crypto space.
AI Hype Declines from February Peak
In contrast, the popularity of AI as a trending topic has declined. After peaking in February, its popularity trended downwards, reaching only a 6.4% share in June.
Top Coins per Category
In the Solana (SOL) ecosystem, meme coins reign, symbolizing a rush into speculative assets. Retail investors are prioritizing quick gains over VC-backed high FDV projects, indicating an anti-establishment sentiment. The rapid influx of liquidity into meme coins creates a casino-like mood, where investors prefer to gamble on high-risk assets rather than rely on more value-oriented, traditional, slower-build projects.
In the broader meme coin space, we are also seeing new projects gather momentum at unprecedented speed compared to any previous cycle. Even in the AI category, the most popular projects for our users are mostly “meme-fied” AI concept tokens like Turbo.
This potentially marks a shift from the previous dichotomy of crypto versus traditional finance to a new split between establishment and anti-establishment forces within the crypto space.
Traditional Crypto Retreats to Basics: Ethereum Ecosystem Emphasizes RWA and AI
In the Ethereum ecosystem, away from the meme coin frenzy, the prevailing narratives center around Real World Assets (RWA) and AI distributed computing. These trends underscore Ethereum's efforts to bridge traditional finance with blockchain technology, a strategic move towards practical, real-world applications and pioneering innovations.
Meanwhile, the DeFi sector is returning to its foundational roots, with stablecoins now dominating interest. Previously, decentralized exchanges (DEXs) and derivatives captured the spotlight, driving much of the innovation and excitement within the sector. However, the current trend reflects a renewed focus on stability and reliability, with stablecoins offering a secure and predictable medium for transactions, savings, and lending.
CMC Users Around the World
Meme Momentum: CMC Data Reveals Rising Influence of Brazil, India, and Indonesia
This chart shows the breakdown of user traffic (over 200 million page views per month) on the CoinMarketCap webpage by country. We see a dramatic shift from Q1 to Q2, which aligns with the trend toward Meme Coins and away from more ‘traditional’ crypto.
Driven by the meme-centric market environment, Brazil has become the second largest country according to CMC crypto user traffic, with around 9% market share. It is followed by India (7.57%), Indonesia (6.5%), Germany (6.4%), and Russia (6.2%). Meanwhile, countries such as the USA, United Kingdom, and France, which have traditionally been more focused on BTC/ETH, DeFi, infrastructure, and institutional markets, have seen a decrease in crypto user market share.
Most Popular Coins per Region
Finally, this chart is a snapshot of the most popular coins per region in June 2024, again emphasizing the stunning surge in interest in meme coins across the global crypto community.
Chapter 3: Market Pulse - State of Each Sector
Layer-1 Smart Contracts: The Rise of SOL, TON and BNB
Market Share
The total market cap for Layer 1 Smart Contracts is $695.58 billion (-3.57% QnQ); Ethereum's Dominance (among major L1s) is 62.11%, the highest it’s been since 2024. The SEC’s approval of Ethereum Spot ETFs was the catalyst for this milestone.
BNB and Solana have been gaining momentum, adding another $42 billion and $18 billion YTD, respectively, and both expanded their market share among the L1s.
Network Activities
Solana is the No.1 chain by Active daily addresses with over 1.6 million active addresses, followed by BNB’s 1 million. Both SUI and TON ecosystems have seen increased activities on the network. (News linked to the recent grants & popular projects)
Transaction Revenue
Ethereum has seen record low gas fees in Q2, with only two gwei around the end of April. Ethereum hasn’t seen such gas fee levels since 2020, before the 2021 DeFi summer. A few reasons contributed to this: 1) the fast-growing adoption of L2s diverted most of the transactions; the recent Dencun upgrade also lowered the costs for L2s. 2) April and May saw the market excited with SOL-based meme coins, reducing the DeFi transactions on ETH mainnet.
DeFi TVL
Price Performance
Layer-2s: Arbitrum Maintains Lead, Base Close Behind
Leading L2 network Arbitrum saw a surge in transactions in early May, likely due to an uptick in DeFi as total transaction volume on Uniswap (Arbitrum) surpassed $150 billion.
Following the launch of Bitcoin Ordinals, a new wave of innovation has hit the Bitcoin ecosystem. This includes layer-2s, which aim to introduce faster and cheaper transactions, enhancing Bitcoin's functionality and efficiency.
Many new and promising entrants, such as Merlin Chain, Botanix, and Citrea, are challenging leading Bitcoin L2s such as Lightning Network and Stacks.
Cross-Chain: Bridges Shows Diversity in Terms of Volume
Cross-chain bridge's market share is fairly distributed among the top 5, showing diversity and healthy competition
Since launching on January 22, Circle’s CCTP has become the top bridge by volume. This is likely due to its expansion to Solana in March and integration with top platforms like MetaMask, Chainlink’s CCIP, and other interoperability protocols like Wormhole, 0x, Axelar, and Across.
NFT: Ethereum Is No Longer the Main Chain For NFTs
Ethereum is no longer the main chain for NFTs, at least so far this cycle.
With the introduction of Bitcoin inscriptions and protocols like Ordinals and Runes, Bitcoin has a slight lead over Ethereum in terms of total volume traded.
Ethereum NFT trading volume and the number of traders are on a downtrend.
Ethereum NFT market’s total market capitalization and trading volume reflect the trend, showing a gradual decline. This is also reflected in a decrease in user activity.
Solana saw a surge in NFT trading from October 2023, but the volume has died off.
Gaming: Pixels and Matr1xfire Lead
Ronin-based Pixels leads in DAU, Matr1x FIRE emerges as second
RWA: Fastest Emerging Sector; BlackRock's Tokenization Focus
BlackRock’s BUIDL fund leads by AUM, reaching half a billion dollars in less than three months.
Meme Coins: SOL-Based VS ETH-Based Meme Analysis; Political Memes
On average, Solana-based meme coins outperformed Ethereum-based by almost 8X YTD
While there are meme coins on practically every L1 or L2 chains, most of the attention, activity, and trading volume have been fixated on Solana and Ethereum
ETH memes were more established, with many launched in 2023 or earlier, whereas most SOL memes were launched in late 2023 or 2024
This is likely due to the rush of speculative capital from other chains, attracted by the explosive rallies of WIF and BONK, causing more memes to pump and attracting even more capital and attention.
Trump leads in political meme tokens rivalry
Crypto is shaping up to be a significant topic for the November US elections, and many are speculating through these political meme coins.
Chapter 4: CMC Listing/Research Insight
Politics & Policies
Recent developments in U.S. politics have highlighted a significant shift regarding cryptocurrency.
- Bipartisan Support: Crypto-friendly legislation has garnered unexpected bipartisan support, with prominent Democrats like Chuck Schumer and Nancy Pelosi emerging as allies. This has resulted in a potential isolation of crypto skeptics, including Senator Elizabeth Warren. In addition, the House passed a significant crypto regulation bill with substantial Democratic support, indicating a legislative shift towards more crypto-friendly policies. The Senate passed a resolution to repeal SEC crypto guidance, defying a White House veto threat.
- Changing Administration Stance: The Biden administration has shown a new willingness to engage with the crypto industry, stepping back from earlier positions and expressing a desire to work with Congress on crypto policy.
- Republican Alignment: Republicans, including former President Donald Trump, are increasingly aligning with the crypto industry, with Trump accepting crypto donations and advocating for digital asset traders.
Worldwide Crypto Policies Update
ETFs
Over 1 million of Bitcoin are now held in ETFs
Since the approval of U.S. spot Bitcoin ETFs on the 10th Jan 2024, there are now over 70 spot Bitcoin ETFs globally, which attracted over $28billion additional inflows. Collectively, there are over $72billion worth of Bitcoin held in these ETFs and funds by institutions globally, which changes the dynamics in this market cycle. Institutions are often restricted by their asset allocation strategies, which means they would balance their portfolios as per the volatility appears in the market.
Over 1000 institutions hold Bitcoin ETFs in the U.S: the total investment scale exceeds 11.5 billion USD, with hedge funds accounting for the majority.According to the recent SEC Form 13F filling, The investment levels in Bitcoin ETFs vary among institutions. There are 18 institutions holding related assets exceeding $100 million, 102 institutions holding related assets exceeding $10 million, and 371 institutions holding related assets exceeding $1 million. For most institutions, BTC ETF assets represent only a small portion of their total assets under management.
Coinbase provides Custody services for 7 out of the 10 largest U.S. Bitcoin ETFs, and now account for 78% of the total institutional assets by Total Asset Under Management (AUM). Together with its existing crypto exchange business, Coinbase-related wallets now hold a significant amount of BTC (est. around 1.2 million BTC, 6% of the circulating supply).
On the 23rd May 2024, the SEC approved the Ethereum Spot ETFs in the U.S. market, which saw ETH price increase by 17.7% on the day. How big is the Ethereum ETF market and how will this impact ETH price? Let’s analyze it from both Demand and Supply’s perspective separately: Outside the United States, where both Bitcoin and Ethereum exchange trade products (ETPs) are already available, assets in Ethereum ETPs amount to about 25%-30% of assets in Bitcoin ETPs. On this basis, we could make the assumption that net inflows into U.S.-listed spot Ethereum ETFs will be around $5billion over the first 4 months or so.
In terms of ETH supply, Significant portion of ETH supply inaccessible to new spot ETFs. Around 17% of the ETH can be categorized as idle or relatively illiquid, together with the ETH used as gas, in protocol treasuries, and staked, it further limits the supply of ETH available. To the extent that existing uses limit the available supply available to the new spot ETF products, any incremental increase in demand could have a larger impact on price.