The Sandbox

Avatar

Story

Media mogul Paris Hilton’s newest Roblox experience, “Slivingland,” was visited by over 3.2 million users during the period between its launch in August 2023 and February 2024.&nbsp;
According to a report co-authored by Hilton’s 11:11 Media and metaverse research think tank Geeiq, this level of exposure is <a href="https://geeiq.com/paris-hilton-roblox-whitepaper" target="_blank" rel="noopener nofollow">equivalent</a> to a $60 million traditional advertising campaign. 
The 42-page report examines the state of metaverse advertising through the lens of Roblox, a metaverse gaming platform <a href="https://www.statista.com/statistics/1192573/daily-active-users-global-roblox/" target="_blank" rel="noopener nofollow">boasting</a> over 71 million daily users as of Q4 2023. Roblox reported an annual revenue of $2,799.3 million for 2023, up 26% year-over-year.
Overall, Slivingland’s ad equivalency accounted for about 2.6% of Roblox’s total earned media equivalency in 2023. The report credits synergy from a viral TikTok campaign for spurring the sales. 
<blockquote data-ct-non-breakable="true">
 “Slivingland is designed as an evergreen entertainment hub for Paris fans around the world. Fashion, of course, is a central feature of the experience. Avatar customization and self-expression is key to Roblox’s brand success and it’s important to Paris’ community too.” 
</blockquote><iframe width="100%" height="315" src="https://www.youtube.com/embed/lQEUYPyw_4c" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen data-ct-non-breakable="true"></iframe>
Hilton’s Slivingland Roblox experience reportedly sold “nearly half a million” emotes on the platform during a two-month period at the end of 2023. The emotes cost 100 Robux (the platform’s native currency) each. Depending on how a player’s Robux is purchased — with subscriptions available that offset some of the face cost — 100 Robux is worth around $1.25. It’s unclear what kind of revenue split Hilton receives from Roblox. 
This isn’t Hilton’s first venture into Roblox. In October 2021, she launched “Paris World” on Roblox. In a later interview with CNN, she <a href="https://edition.cnn.com/2022/05/27/tech/paris-hilton-metaverse/index.html" target="_blank" rel="noopener nofollow">referred</a> to herself as the “Queen of the Metaverse” and said she’d always been an “undercover nerd.”
As Cointelegraph recently reported, Hilton’s 11:11 Media and Andreessen Horowitz were among the investors behind a $54 million fundraise for blockchain-based <a href="https://cointelegraph.com/news/paris-hilton-a16z-back-ip-ownership-network-story-protocol">intellectual property ownership network Story Protocol</a> in September 2023.
She also launched <a href="https://cointelegraph.com/news/nifty-news-find-love-in-paris-hilton-s-metaverse-btc-cryptopunks-soar-and-more">a romance-themed metaverse on The Sandbox</a> just in time for Valentine’s Day of 2023. Dubbed “Parisland,” the experience was described as “a Virtual Reality (VR) dating experience crossed with a reality dating show.” 
Related: <a href="https://cointelegraph.com/news/brand-experiences-drive-the-sandbox">Metaverse experiences with major brands, artists and DJs drive The Sandbox’s resurgence</a>

Paris Hilton’s Roblox experience has driven $60M in media ad equivalency

Cointelegraph

发布于 2024年3月15日的其他文章

US Bankruptcy Judge Authorizes Terraform Labs’ Legal Hire of Dentons

Crypto Visionary Predicts a 100X Surge for Raffle Coin (RAFF) Presale, Prompting Ethereum (ETH) &...

This Token Is About To Crush Shiba Inu And Dogecoin In 2024—Here’s Why

Key Levels To Focus As Ethereum Price Enters New Correction

Arthur Hayes’ WIF Target: “The Hat Stays On While I Count to $10

1 Billion Bitcoin Users by 2025: What’s the Price Forecast?

订阅我们免费的电子期刊，获取每日最新加密领域动态！