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Short-form video content platform, <a href="https://technext24.com/2024/07/23/tiktok-eventbrite-creators-event-tickets/" target="_blank" rel="noopener noreferrer nofollow">TikTok</a> has announced its inaugural Visionary Voices List for Africa. This prestigious list recognizes 15 exceptional individuals at the forefront of industry-shifting innovation, viral trends elevating African music, transforming entertainment spaces, and cultural representation.
The Visionary Voices Africa List highlights these honourees’ significant impact on media, entertainment, and cultural representation across the continent. They are celebrated in three categories:&nbsp;Creators, Small-Owned Businesses, and Industry Disruptors.
The&nbsp;Creators&nbsp;category acknowledges those who have captivated audiences with their engaging and dynamic content. From comedians and sports enthusiasts to dancers, these creators are expanding the possibilities of what can be achieved on the platform.
In the&nbsp;Small-Owned Businesses&nbsp;category, TikTok honours entrepreneurs who use the platform to showcase their unique products and services. These businesses are revolutionizing their industries and demonstrating that vision, creativity, and success are intertwined.
The&nbsp;Industry Disruptors&nbsp;category recognizes individuals who are challenging conventional industries with innovative perspectives. These pioneers are reshaping their fields and driving positive change through a hunger for success, placing Africa on the global map.
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Boniswa Sidaba, Head of Content Operations, Sub-Saharan Africa at TikTok commented:
“The Visionary Voices List Africa celebrates the extraordinary talent and innovative spirit of the African community. These 15 individuals have made a profound impact on and off the platform. Their dedication to cultural representation and innovation is truly inspiring.”
Meet the Africa 2024 Visionary Voices, in no particular order.
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<h4 id="creators" class="wp-block-heading">Creators</h4>
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdWN5cM0OR5V3HaDdagmBR_PsK2CpA9XP8alfLd37uC2BWHySOMNgsyC0AKI4IrGuT4YhxxblhyEmWiUvXxnUaytKc9Wd0ZGQ-mIrTyhNM4leHVibwnpHWWFPl8KxZYM5lkzXQcal-PfdwfnC1teAYcBPCL?key=Fy6KliWzwWgVK4Kw1wn-LQ" alt="Elsa Majimbo, Burna Boy, Hilda Baci, 12 other creators listed on TikTok’s inaugural Visionary Voices Africa list">
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<a href="https://www.tiktok.com/@elsa.majimbo" target="_blank" rel="noopener noreferrer nofollow">@elsa.majimbo (Kenya)</a>&nbsp;–&nbsp;Elsa Majimbo is a comedian from Kenya now residing in the US, who shot to international fame in 2020 with her viral skits. She stands out with her satirical monologues, where she features potato chips, a laid-back mood, and tiny 1990s sunglasses. Elsa’s hilarious style has skyrocketed her to international fame, with her now working as a full-time content creator sharing entertaining<a href="https://www.tiktok.com/@elsa.majimbo/video/7333674923732258053" target="_blank" rel="noopener noreferrer nofollow">&nbsp;story time videos</a>&nbsp;and a fashionista adored by stars like Beyoncé.
<a href="https://www.tiktok.com/@moghelingz" target="_blank" rel="noopener noreferrer nofollow">@moghelingz (South Africa)</a>&nbsp;– Banele Ndaba, known as Moghelingz, is known for relatable TikTok sketches that see his take on a nostalgic journey through African culture. His account is all about engaging, educating, and entertaining his audience with<a href="https://www.tiktok.com/@moghelingz/video/6738432138418425094?_r=1&amp;_t=8nO0e3X0Wec" target="_blank" rel="noopener noreferrer nofollow">&nbsp;satirical comedy</a>, fabulousness, and dance, and he recently put South African dance moves on the Afronation stage in Portugal.
<a href="https://www.tiktok.com/@chadjones957" target="_blank" rel="noopener noreferrer nofollow">@chadjones (South Africa)</a>&nbsp;–&nbsp;Chad Jones lights up our screens as a dynamic content creator from South Africa, famous for his<a href="https://www.tiktok.com/@chadjones957/video/7300591275789651205?is_from_webapp=1&amp;web_id=7111334363850016261" target="_blank" rel="noopener noreferrer nofollow">&nbsp;dance videos featuring his family</a>. The videos show them dancing to a mix of Gqom, kwaito, a\Amapiano, and Afrobeats styles while making the dances accessible to everyone through step-by-step tutorials. If his parents can, you can too.
<a href="https://www.tiktok.com/@arapuria" target="_blank" rel="noopener noreferrer nofollow">@arapuria (Kenya)</a>&nbsp;–&nbsp;Arap Uria, with 1.5 million followers and 5.6 million views, is a sports content creator who combines a<a href="https://www.tiktok.com/@arapuria/video/7172107252336282886?_r=1&amp;_t=8nOQFfEkzSv" target="_blank" rel="noopener noreferrer nofollow">&nbsp;love for sports with creativity</a>&nbsp;to entertain and educate. He’s your go-to influencer and content creator for all things sports.
<a href="https://www.tiktok.com/@__iremide" target="_blank" rel="noopener noreferrer nofollow">@__iremide (Nigeria)</a>–&nbsp;Iremide is a digital creator with a unique style that focuses on lifestyle, education, and community content. Winner of the TikTok Top Creator Awards 2023 in the Lifestyle and Education Category, she wields significant influence and embraces the diversity of African culture<a href="https://www.tiktok.com/@__iremide/video/7006763151819558150?_r=1&amp;_t=8nWXC1FxILl" target="_blank" rel="noopener noreferrer nofollow">&nbsp;in her content</a>.
An aspiring lawyer and law student, Iremide also showcases her entrepreneurial spirit through her flourishing shoe business, designing sought-after platform shoes.
<h4 id="industry-disruptors" class="wp-block-heading">Industry Disruptors</h4>
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 <figure class="aligncenter"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcOKFWHAQoTyfWVBm2Yt0ymvKxrEPiK25vb92Na8Enff6CFBRw76Y0W9XszcusQjxGhzX9aAYLFaYekME9vqiQUAcqhu-6IQ5h1EMp31aky4id2bIs8YMfdu6QJI1JKtwIcbjuviIDjgn6RLoZOcX6p8wJm?key=Fy6KliWzwWgVK4Kw1wn-LQ" alt="Elsa Majimbo, Burna Boy, Hilda Baci, 12 other creators listed on TikTok’s inaugural Visionary Voices Africa list">
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<a href="https://www.tiktok.com/@burnaboyofficial?lang=en" target="_blank" rel="noopener noreferrer nofollow">@burnaboyofficial (Nigeria)</a>&nbsp;– Burna Boy, born Damini Ebunoluwa Ogulu, is a Nigerian Grammy Award-winning artist based in the US known for his Afrobeat, dancehall, reggae, and pop hits. His music resonates deeply with themes of social consciousness and African pride, contributing to his global acclaim. His song<a href="https://www.tiktok.com/@burnaboyofficial/video/7268467101738814762?lang=en" target="_blank" rel="noopener noreferrer nofollow">&nbsp;City Boy</a>&nbsp;has been used in dance challenges across TikTok.
<a href="https://www.tiktok.com/@hildabaci?lang=en" target="_blank" rel="noopener noreferrer nofollow">@hildabaci (Nigeria)</a>– Hilda Effiong Bassey, popularly known as Hilda Baci, is a powerhouse! Her titles include TV producer, actress, presenter, and entrepreneur, running My Food by Hilda and Hilda Baci Academy. Hilda’s passion for cooking,<a href="https://www.tiktok.com/@hildabaci/video/7368574707387387142?lang=en" target="_blank" rel="noopener noreferrer nofollow">&nbsp;connecting with communities</a>,&nbsp;and cinematography shines through her TikTok and social media videos. Plus, she holds the Guinness World Record for marathon cooking by an individual in 2023.
<a href="https://www.tiktok.com/@popi_sibiya?lang=en" target="_blank" rel="noopener noreferrer nofollow">@popi_sibiya (South Africa)</a>– Popi Sibiya is a go-to African travel vlogger who’s all about “edutainment” and aims to inspire with a twist that challenges your worldview about the continent. As a storyteller, Popi raises awareness about issues happening in the countries she visits, of which the most<a href="https://www.tiktok.com/@popi_sibiya/video/7390781179869400325" target="_blank" rel="noopener noreferrer nofollow">&nbsp;recent visit was Congo</a>. She’s all about where creativity shines and unexpected encounters turn into lifelong memories.
<a href="https://www.tiktok.com/@thejoyofficialmus?lang=en" target="_blank" rel="noopener noreferrer nofollow">@thejoyofficialmus (South Africa)</a>&nbsp;– The Joy brews up instant euphoria with their mix of traditional Zulu beats and modern acapella vibes. Just recently, the group performed at<a href="https://www.tiktok.com/@thejoyofficialmus/video/7358029005322276102" target="_blank" rel="noopener noreferrer nofollow">&nbsp;Coachella</a>, alongside Doja Cat to open her headline performance. Since their debut EP “Amabutho” wowed critics, hits like “Egoli” and “Mountain” have kept the party going.
Now, with the upcoming EP “Hammarsdale” and singles like “Umona” dropping soon, they’re rocking stages worldwide. Collaborations with The Blessed Madonna and gigs at The Great Escape showcase their global groove. Loved by Alicia Keys and Jennifer Hudson, The Joy’s music, rooted in hope and tradition, is pure soul medicine for fans across the globe.
<a href="https://www.tiktok.com/@uncle.waffles?lang=en" target="_blank" rel="noopener noreferrer nofollow">@uncle.waffles (Swaziland)</a>&nbsp;– Uncle Waffles, a Swazi-born DJ and record producer based in South Africa, is known for her<a href="https://www.tiktok.com/@uncle.waffles/video/7336953603355200773?lang=en" target="_blank" rel="noopener noreferrer nofollow">&nbsp;vibrant stage presence</a>&nbsp;and viral TikTok dance challenges. Celebrated for her work in the amapiano genre, she has been dubbed the ‘princess of amapiano’ by Billboard. Her unique sound and dance abilities have earned her a massive following on TikTok.
<h4 id="small-business-owners" class="wp-block-heading">Small Business Owners</h4>
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<a href="https://www.tiktok.com/@dreadlocksnairobikenya" target="_blank" rel="noopener noreferrer nofollow">@dreadlocksnairobikenya (Kenya)</a>&nbsp;– Mwangi Muthoni, the genius behind Dreadlocks Nairobi, has transformed his salon into Kenya’s hot spot for natural dreadlocks. With his flair for style and passion for locks, Mwangi makes sure every client leaves looking fabulous. If you’re after a fresh twist, some serious dreadlock inspiration, or advice on how to<a href="https://www.tiktok.com/@dreadlocksnairobikenya/video/7375420739408694533?_r=1&amp;_t=8ni1c8lHY8b" target="_blank" rel="noopener noreferrer nofollow">&nbsp;keep dreads looking hydrated</a>, Mwangi is your go-to guy!
<a href="https://www.tiktok.com/@kaylakimkay" target="_blank" rel="noopener noreferrer nofollow">@kaylakimkay (South Africa)</a>– Kayla Kim Kay is a TikTok creator, entrepreneur and influential business leader from South Africa. As CEO of Afrocurl, she spearheads growth and innovation, earning acclaim as a top industry voice and in her content, she shows her followers<a href="https://www.tiktok.com/@kaylakimkay/video/7363300973483265287?_r=1&amp;_t=8nlupBxIbjm" target="_blank" rel="noopener noreferrer nofollow">&nbsp;how to get the job done in style</a>. Beyond business, Kayla is dedicated to mentoring and community empowerment.
<a href="https://www.tiktok.com/@blaqboi__vic" target="_blank" rel="noopener noreferrer nofollow">@blaqboi__vic (Nigeria)</a>– Blaqboi Victor, from Plateau State, Nigeria, wears many hats as a TikTok creator, actor and filmmaker. In 2023, he launched his own film production company, producing and sharing impactful short films on his platform. His innovative work has opened doors for him to direct music videos, write stories, star in various productions, and also put smiles on many faces through<a href="https://www.tiktok.com/@blaqboi__vic/video/7161663306086878469?_r=1&amp;_t=8nONzhAvXPy" target="_blank" rel="noopener noreferrer nofollow">&nbsp;light and fun interactions.</a>
<a href="https://www.tiktok.com/@bolobespoke" target="_blank" rel="noopener noreferrer nofollow">@bolobespoke (Kenya)</a>– Bolo Bespoke, a fashion designer from Nairobi, Kenya, uses TikTok to showcase his unique designs and the vivacious culture of his fashion house, Bespoke City. Having<a href="https://www.tiktok.com/@bolobespoke/video/7271159591298174214" target="_blank" rel="noopener noreferrer nofollow">&nbsp;styled many Kenyan celebrities, such as Prince Indah</a>, Bolo has become a TikTok sensation and a standout figure in the fashion scene.
<a href="https://www.tiktok.com/@rethread_" target="_blank" rel="noopener noreferrer nofollow">@Rethread_ (South Africa)</a>– Alexa Schempers, the founder and creative director of the Cape Town-based fashion label Rethread, is a self-trained fashion designer with a background in business and marketing. As a TikTok creator, she shares her journey in building a fashion business and her passion for expressive fashion. Through Rethread, she champions sustainability and<a href="https://www.tiktok.com/@rethread_/video/7113099630635650310" target="_blank" rel="noopener noreferrer nofollow">&nbsp;hosts thrift stores</a>, offering unique, eco-friendly fashion choices.
<h4 id="about-tiktoksvisionary-voices-africa" class="wp-block-heading">About TikTok’sVisionary Voices Africa</h4>
The Visionary Voices Africa List showcases the extraordinary accomplishments of these individuals and emphasizes TikTok’s role in driving creativity and innovation throughout the continent.
As these honourees continue to excel in their fields, their influence is set to inspire the next generation of creators, entrepreneurs, and trailblazers, pushing the boundaries of media and cultural development across Africa.

Elsa Majimbo, Burna Boy, Hilda Baci, 12 other creators listed on TikTok’s inaugural Visionary Voices Africa list

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