<p>The determination of some institutional investors to venture into the crypto industry persists, despite the sector’s recent setbacks. Sony, the Japanese giant, is among these bold entities, advancing its positions in the complex cryptocurrency landscape. The latest masterstroke? The launch of its new crypto exchange platform, S.BLOX. This development marks a strategic step for Sony, which continues to expand its digital portfolio.</p>
<h2 id="h-sony-makes-a-statement-with-s-blox-and-its-new-interface">Sony makes a statement with S.BLOX and its new interface</h2>
<p>Sony did not wait for the cryptocurrency craze to <strong>explore Web3, NFTs, and the metaverse</strong>. The Japanese giant has indeed multiplied initiatives in these fields, notably with the <strong>launch of NFT projects</strong> and collaborations with blockchain companies.</p>
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<p>But here comes the <a href="https://prtimes.jp/main/html/rd/p/000000087.000042886.html" target="_blank" rel="noopener noreferrer nofollow">recent announcement</a> of <strong>a new crypto exchange, named S.BLOX,</strong> changing the game.</p>
<p>This platform, stemming from the <strong>acquisition of DeCurret</strong>, a Japanese cryptocurrency exchange, by Sony’s subsidiary Quetta Web Co., promises to <strong>revolutionize the user experience</strong> with a revamped interface and a user-friendly mobile app.</p>
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<p>According to Shinichi Tobe from Sony’s corporate communications:</p>
<p>«&nbsp;<em>We believe that developing Web3 services within the Sony group offers an opportunity to attract customers from the Fiat economy zone (Web2). By improving UIUX and extending service functionalities, we aim to expand our activities through both internal and external collaborations.</em>&nbsp;»</p>
<p>Thus, Sony hopes to <strong>captivate crypto enthusiasts</strong>, including bitcoin (BTC) and other altcoins, while integrating its other digital services.</p> 
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<h2 id="h-amber-group-and-sony-s-crypto-expansion">Amber Group and Sony’s crypto expansion</h2>
<p>The decisive turning point for Sony in the crypto world is undeniably its <strong>acquisition of Amber Group</strong>, a leading player in the field.</p>
<p>This maneuver, which followed a $300 million funding round from Amber Group, marks a bold response to the post-FTX turbulence.</p>
<p>Amber Group, supported by <strong>notable backers like Temasek, Sequoia China, and Coinbase</strong>, saw in Sony <strong>a strategic partner capable of revitalizing</strong> the cryptocurrency market.</p>
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<p>As noted by crypto reporter Colin Wu: «&nbsp;<em>Sony’s acquisition of Amber marks a strategic move in the crypto exchange domain, leveraging its strong market presence</em>.”</p>
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<p>This initiative not only aims to <strong>secure clients</strong> affected by the FTX fiasco but also to <strong>solidify Sony’s position</strong> in a rapidly growing sector.</p>
<p>The devaluation of the Japanese Yen has also prompted companies like Metaplanet to adopt a Bitcoin-centered strategy, further accentuating the interest in cryptos in the current economic context.</p>
<p>Sony, with its crypto ambitions and innovative initiatives, in complement with its previous projects, paves the way for a future where blockchain technologies and digital financial services closely intertwine. It remains to be seen how these strategies will unfold in the coming months.</p>

Sony is Redefining the Crypto Exchange Market

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