Franklin

2024

Polygon

Stellar

Goldman Sachs is advancing into the cryptocurrency sector. The 150-year-old financial giant plans to introduce three tokenization projects by year-end. This move represents a significant shift in the bank’s strategy towards digital assets.
The details surrounding the new funds remain limited, however, it is known that one of the projects will target the U.S. fund sector. Another project will focus on the European debt markets. The firm is also planning to create marketplaces for tokenized assets. These initiatives indicate Goldman Sachs’ commitment to embracing digital innovation in finance.
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 *Goldman Sachs* to launch three tokenization projects… Paying attention yet? via <a href="https://twitter.com/leomschwartz?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">@leomschwartz</a> <a href="https://t.co/FltNEjvt0s" target="_blank" rel="noopener noreferrer nofollow">pic.twitter.com/FltNEjvt0s</a>— Nate Geraci (@NateGeraci) <a href="https://twitter.com/NateGeraci/status/1811036630918029350?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">July 10, 2024</a>
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Market Competition Intensifies
Rival firms like BlackRock, Franklin Templeton, and Fidelity have already made significant strides in the “real-world asset” tokenization arena. BlackRock CEO Larry Fink recently emphasized tokenization as “the next generation” for financial markets. The statement came shortly before the asset manager launched its blockchain-powered treasury product, BUIDL, which has surpassed $500 million in market value.
Franklin Templeton has introduced a yield-paying, on-chain fund and the BENJI token on the Stellar and Polygon blockchains. Fidelity International has also tokenized shares in a money market fund highlighting the growing interest and competition in the tokenization space.
Technological Advancements
Unlike many of its competitors, Goldman Sachs is primarily focused on using permissioned networks due to regulatory concerns. Mathew McDermott, Goldman’s Digital Assets Global Head, has been a long-time advocate for digital transformation. The firm first began working with permissioned blockchain networks in 2021.
Despite differing internal perspectives, Goldman Sachs has made notable progress in the digital space. The firm has previously issued bonds with the European Investment Bank and tokenized a sovereign green bond for the Hong Kong Monetary Authority. These efforts demonstrate Goldman’s strategic positioning in the evolving digital asset market.
By focusing on permissioned networks and complying to regulatory norms, the company differentiates itself from its competitors. As digital assets become more integral to traditional banking, Goldman Sachs’ strategic initiatives emphasize the growing importance and potential of this innovative technology.
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
 Also Read:<a href="https://www.cryptotimes.io/2024/04/17/goldman-sachs-warns-against-extrapolating-bitcoin-halving-effects/" target="_blank" rel="noopener noreferrer nofollow"> Goldman Sachs Warns Against Extrapolating Bitcoin Halving Effects</a>
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Goldman Sachs to Launch 3 Tokenization Projects in 2024

The Crypto Times

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