Bitcoin

Strong

BlackRock

<ul class="news-points"> 
 <li>BlackRock launches iShares Bitcoin Trust ad campaign targeting mainstream investors.&nbsp;</li> 
 <li>Bloomberg ETF Analyst praises the “Bitcoin ETFs have landed” ad for its simplicity and effectiveness</li> 
 <li>BlackRock seeks for Bitcoin to be a mainstream asset class for investors wanting portfolio diversification.</li> 
</ul> 
A new advertisement campaign for BlackRock’s iShares Bitcoin Trust (IBIT) has been making the rounds. IBIT is the new exchange-traded fund (ETF) that allows investors to invest in <a href="https://coinedition.com/what-is-bitcoin-everything-you-need-to-know/">Bitcoin</a> without directly purchasing the cryptocurrency.&nbsp; 
Bloomberg ETF Analyst Eric Balchunas recently expressed his thoughts on the latest Bitcoin ETFs advertisement, in a thread on X. Referring to the “Bitcoin ETFs have landed” poster, the analyst stated that the campaign is “simple, modern, and effective” and seemingly strikes a good balance between being too boring and too trendy. 
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 New <a href="https://twitter.com/search?q=%24IBIT&amp;src=ctag&amp;ref_src=twsrc%5Etfw" target="_blank" rel="nofollow">$IBIT</a> ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. <a href="https://t.co/V8VVgB2G8d" target="_blank" rel="nofollow">https://t.co/V8VVgB2G8d</a>— Eric Ba…
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The post <a href="https://coinedition.com/blackrock-shifts-narrative-positions-bitcoin-as-investment-class-in-new-ad-campaign/">BlackRock Shifts Narrative: Positions Bitcoin as Investment Class in New Ad Campaign</a> appeared first on <a href="https://coinedition.com">Coin Edition</a>.

BlackRock Shifts Narrative: Positions Bitcoin as Investment Class in New Ad Campaign

Coin Edition

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