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Luxury brand Hermes emerged victorious in a US <a href="https://www.nytimes.com/2023/02/08/arts/hermes-metabirkins-lawsuit-verdict.html" rel="noopener noreferrer nofollow">lawsuit</a> against NFT artist Mason Rothschild regarding trademark infringement. The legal battle concluded with Hermes securing a permanent ban on the sale of Rothschild&#39;s &#39;MetaBirkin&#39; NFTs.Rothschild had created 100 &#39;MetaBirkin&#39; NFTs, featuring Birkin handbags adorned with colorful fur, which falsely implied that Hermes endorsed these NFTs. The jury sided with Hermes, ruling that Rothschild had violated the luxury house&#39;s trademark rights pertaining to the Birkin handbag-inspired NFTs.US District Judge Jed Rakoff <a href="https://fingfx.thomsonreuters.com/gfx/legaldocs/akpeqbebbpr/HERMES%20NFTS%20LAWSUIT%20pi.pdf" rel="noopener noreferrer nofollow">stated</a> that the continued marketing of &#39;MetaBirkin&#39; NFTs could potentially confuse consumers and harm the company. Rakoff added that Rothschild&#39;s intention was to defraud customers by using variations of Hermes&#39; trademarks. These NFTs were launched with the purpose of misleading people into believing that Hermes endorsed the &#39;MetaBirkin&#39; NFTs.Rothschild argued that his works were an absurdist statement on luxury goods and should be protected under the First Amendment of the US Constitution, allowing the use of trademarks in an artistic manner without explicitly misleading consumers. However, Rakoff denied Rothschild&#39;s request to dismiss the verdict or hold a new trial, stating that the First Amendment does not shield him from liability in such fraudulent schemes.Read full article at <a href="https://cryptotale.org/luxury-brand-hermes-wins-us-lawsuit-with-ban-on-metabirkin-nfts/" rel="noopener noreferrer nofollow">CryptoTale.</a>

Luxury Brand Hermes Wins US Lawsuit with Ban on 'MetaBirkin' NFTs

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