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The Esports World Cup Foundation (EWCF) has announced a multi-year partnership with Pepsi. The partnership will debut on July 3 at the upcoming Esports World Cup event in Riyadh, Saudi Arabia.
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The Esports World Cup (EWC) event in Riyadh will last for more than eight weeks. The world’s best players and teams will compete across 22 game championships for a share of more than $60 million in prize money, the largest prize pool in esports history. The event will also feature a variety of festival activities, including gaming activations, community tournaments, and pop culture celebrations.
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
 Summer heat is upon Riyadh and with <a href="https://twitter.com/hashtag/EsportsWorldCup?src=hash&amp;ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow" target="_blank">#EsportsWorldCup</a> soon going at full force we are all in need of refreshments 🥤 This is why we’re excited to announce Pepsi as a strategic partner for <a href="https://twitter.com/hashtag/EWC?src=hash&amp;ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow" target="_blank">#EWC</a> <a href="https://twitter.com/hashtag/ThirstyForMore?src=hash&amp;ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow" target="_blank">#ThirstyForMore</a> <a href="https://t.co/evtxAQnkGm" rel="noopener noreferrer nofollow" target="_blank">pic.twitter.com/evtxAQnkGm</a>— Esports World Cup (@EWC_EN) <a href="https://twitter.com/EWC_EN/status/1806347501202505983?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow" target="_blank">June 27, 2024</a>
</blockquote>
<h2 class="wp-block-heading" id="pepsi-will-set-up-activation-spaces-in-the-esports-world-cup-event">Pepsi will set up activation spaces in the Esports World Cup event</h2>
One of the key highlights of Pepsi’s partnership with the Esports World Cup is the introduction of the Rockstar Bar which is an interactive fan zone designed to offer unique experiences and activities. This activation space will enable fans to engage themselves in the excitement of the event, providing opportunities for socializing, entertainment and brand interaction.
A representative from Pepsi expressed excitement about the partnership, stating,
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
 We are proud to partner with such an iconic brand in Pepsi to energize fans for a memorable summer at the Esports World Cup. Fans are truly what bring esports events to life and it’s great to work alongside Pepsi who shares in our vision and commitment to elevating their experiences.&nbsp; <cite>Source: <a href="https://esportsinsider.com/2024/06/esports-world-cup-secures-pepsi-partnership" rel="noopener noreferrer nofollow" target="_blank">esport</a></cite>
</blockquote>
In addition to the Rockstar Bar, Pepsi will also introduce a karaoke area where fans can showcase their singing talents and have a good time in between the competitive spirit of the Esports World Cup. These activations will create a festival-like environment, making the event more than just a series of competitions.
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Pepsi will also change the name of the venue from Falcons to Falcons HQ by Pepsi as a part of the partnership. This move strengthens the brand’s presence at the event and also shows a deeper integration of the brand within the esports community. The newly named Falcons HQ will serve as a central hub for activities and a place of gatherings throughout the Esports World Cup event.
Cryptopolitan reporting by Chris Murithi

The Esports World Cup Foundation partners with Pepsi for its upcoming event

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