HSBC, one of the world’s largest financial services conglomerates, has just entered the metaverse. The financial services giant, in the middle of March, partnered with <a href="https://nftandgamefi.com/2022/03/08/nft-games-2022/" rel="noopener noreferrer nofollow">The Sandbox</a> to purchase digital real estate in the virtual world.As the world’s biggest financial services empire, they are expected to leverage their first-mover advantage to become leaders in the metaverse. What does it mean to the industry and how becoming an <a href="https://nftandgamefi.com/2021/12/29/adidas-stumbles-onto-the-nft-scene-will-it-last/" rel="noopener noreferrer nofollow">NFT stock</a> is set to affect HSBC?<h2 id="header-0">HSBC in the metaverse club</h2>In an <a href="https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163" rel="noopener noreferrer nofollow">announcement</a>, The Sandbox explained that HSBC had purchased a large chunk of land in its virtual world. The purchase is part of HSBC’s symbolic move into the digital space, with the bank looking to keep pace with some of its biggest competitors in the ever-changing digital landscape.Speaking on the rationale for the move, HSBC explained that it would collaborate with The Sandbox to build initiatives for engagement across different fields, including sports, gaming, and entertainment.“Through our partnership with The Sandbox, we are making our foray into the metaverse…. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible”, said Suresh Balaji, the Chief Marketing Officer for HSBC’s Asia-Pacific region.The game’s developers are also especially keen on HSBC, Sandbox, and the metaverse, claiming that the bank wants to engage users on financial literacy topics. Sebastien Borget, The Sandbox’s co-founder, heralded the move as the first step towards broader adoption of Web3 technologies, especially for several of the world’s largest organisations.Read the full article: <a href="https://nftandgamefi.com/2022/04/01/hsbc-metaverse-sandbox/" rel="noopener noreferrer nofollow">HSBC, The Sandbox, And The Race For A Strong Metaverse Presence</a>

HSBC, The Sandbox, And The Race For A Strong Metaverse Presence

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Altri articoli pubblicati su 6 feb 2023

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